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Kev Maxen, an associate strength ach wh the Jacksonville Jaguars, has bee the first male ach a major U.S.-based profsnal league to e out as gay.

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WASHGTON, D.C.'S HIDN GAY HISTORY IS UNVERED 'SECRET CY'

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In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

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“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

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The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

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Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. A new book exam the unknown or barely known liv of gay people workg and livg our natn’s pal, a cy known for s mix of power and secrets.

“Secret Cy: The Hidn History of Gay Washgton, " by Jam Kirchick, is a 654-page tome that took years of rearch and an exhstive vtigatn to printial archiv, historil terviews and once-classified ernment rerds. “I realized that all the stori I was readg, and the personali and phenomena, whether was McCarthyism or the Reagans, FDR or JFK, that there were the gay stori lurkg the background, ” Kirchick said.

Those stori lurked the background out of necsy: The st of g out as gay — or, more likely, beg outed agast one’s will — was enormo profsnally and socially. “It was the specter of homosexualy that provoked the first and only suici by a member of Congrs his Capol Hill office, ed Lyndon Johnson to et that his historil lead would evaporate, and seized the paranoid md of Richard Nixon send only to the plots of his ever-expandg enemi list, ” Kirchick wr. ” Rumors of homosexualy were tastrophic to those who were acced of , but Kirchick also asks the rear to nsir the broar human and societal impact of such wch hunts on gay Amerins workg ernment.

A HISTORY OF GAY WASHGTON THAT LETS HOMOPHOBIA STEAL THE SPOTLIGHT

“To asss the full sle of the damage that the fear of homosexualy wrought on the Amerin polil landspe, one mt take to acunt not only the reers ed and the liv cut short, but somethg vaster and unquantifiable: the possibili thwarted, ” Kirchick wr. Although openly LGBTQ people have ma their way to the hight ranks of ernment today, was not long ago that spected homosexuals workg for the feral ernment were hunted down, publicly huiated and termated wh the full force of the ernment. ”There was not one person whose power uld not be danger of beg promised if there was even a whisper of possible homosexualy activy.

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