Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did.
Contents:
- A GAY UPLE RAN A RAL RTRANT PEACE. THEN NEW NEIGHBORS ARRIVED.
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY
- CALIFORNIA VOTERS WILL BE ASKED TO REAFFIRM GAY MARRIAGE PROTECTNS ON 2024 BALLOT
- GAY FURRY HACKERS ARE TARGETG US STAT FOR PASSG ANTI-TRANS LEGISLATN
- 8 OPENLY GAY BILLNAIR
A GAY UPLE RAN A RAL RTRANT PEACE. THEN NEW NEIGHBORS ARRIVED.
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In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
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“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY
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He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
CALIFORNIA VOTERS WILL BE ASKED TO REAFFIRM GAY MARRIAGE PROTECTNS ON 2024 BALLOT
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For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.
Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.
GAY FURRY HACKERS ARE TARGETG US STAT FOR PASSG ANTI-TRANS LEGISLATN
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Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. The bsman and his wife, Melissa, first plaed to the Front Porch proprietors about pre-dawn vendor liveri 2019, not long after the nservative Christian uple moved their fancial firm right next door to the rtrant, which fli a gay Pri flag. (Front Porch Market and Grill)What’s more, the Washers say, the ad rat was jt one more sult that the uple, who once planted an “all liv matter” sign their ont yard, have endured sce movg next door to a rtrant owned by a gay uple.
They married 2020, five years after they opened the Front Porch, which quickly beme a statn The Front Porch has been flyg a Pri flag on s pat sce 2016, not long after a gunman killed 49 people a gay bar Orlando. Waybourn was print of the Dallas Gay Alliance when sued Parkland Memorial Hospal for failg to provi readily available medic to AIDS patients. In 1991, he lnched the Gay and Lbian Victory Fund (now the LGBTQ+ Victory Fund) to elect openly gay policians to office.
He served as managg director of the Gay & Lbian Alliance Agast Defamatn, or GLAAD, which he helped turn to a natnal group. He owned gay newspapers Hoton, Atlanta, New York and Washgton.
8 OPENLY GAY BILLNAIR
“I had so many threats agast me that even the Dallas police statned squad rs outsi our home, ” Waybourn an activist, Waybourn says, his goals were clear: same-sex marriage, gays and lbians the ary, accs to lifavg medic. To the activist, feels like a step backward after a lifetime of fightg for gay pack the seats at the Board of Zong Appeals hearg hosted at Grace Epispal Church.