How gay upl TV mercials beme a mastream phenomenon

THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
THE 50 GAYT ADS EVER
AFTER CRAIGSLIST AND MANHUNT, HERE IS WHERE GAYS WILL GET THEIR CLICKS
I WAS TEAM DESANTIS BEFORE HIS DISGTG ANTI-GAY ADGONE TOO FARTO DESANTIS, IF YOU ARE GAY, YOU ARE NOT ALLOWED TO BE A PART OF THE NSERVATIVE MOVEMENT.YVONNE DEAN-BAILEYUPDATED JUL. 05, 2023 12:28PM EDT / PUBLISHED JUL. 01, 2023 11:46PM EDT OPNMICHAEL M SANTIAGO/GETTY IMAGIN THEORY, I AM RON DESANTIS’ PERFECT VOTER. I AM A LIFELONG NSERVATIVE, I VEHEMENTLY OPPOSE ANY AND ALL COVID RTRICTNS, AND I AM PASSNATELY ANTI-TMP. WHAT ULD BE A MORE IAL VOTER FOR A NDIDATE LIKE DESANTIS?THERE’S ONE PROBLEM FOR DESANTIS, THOUGH: I AM A GAY WOMAN. AND I N’T STAND BEHD HIS ATTACKS AGAST THE LGBTQ+ MUNY.I WAS UNNIABLY ON TEAM DESANTIS BEFORE HIS MPAIGN SHARED WHAT ULD BE NSIRED THE MOST ANTI-LGBTQ+ AD RECENT HISTORY, BOASTG ABOUT ALL THE MEASUR HE’S SUPPORTED CRACKG DOWN ON THE LGBTQ+ MUNY. NOT ONLY DID DESANTIS SHOW THAT HE IS AS ANTI-LGBTQ+ AS THE MASTREAM MEDIA HAS ALLEGED, HE MA A MOCKERY OF ANY GOP NDIDATE THAT SHOWS AN TERT LGBTQ+ RIGHTS, SETTG THE WHOLE PARTY BACK S. DPE MY NSERVATIVE CRENTIALS, YOU ULDN’T PAY ME TO VOTE FOR THE FLORIDA ERNOR NOW. I AM A LBIAN AND DESANTIS HAS MA ABUNDANTLY CLEAR THAT HE DON’T WANT ANY LGBTQ+ NSERVATIV ON HIS TEAM BEE OF THEIR INTY. WHEN DESANTIS WAS TOYG WH THE IA OF NNG FOR PRINT, HE SOUND LIKE THE PERFECT NDIDATE: HE WAS TMP WHOUT THE TMPS. LTLE DID I KNOW DESANTIS WAS FARTHER TO THE RIGHT ON ISSU THAT MEANT THE MOST TO ME AND THE MORE THAN 70 PERCENT OF AMERINS WHO SUPPORT GAY RIGHTS.HE HAS MA CLEAR THE PAST FEW WEEKS THAT HE’S MORE TERTED APPEASG TWTER TROLLS WHO ABHOR ANY AMERIN WHO INTIFI AS LGBTQ+. TO DESANTIS, IF YOU ARE GAY, YOU ARE NOT ALLOWED TO BE A PART OF THE NSERVATIVE MOVEMENT.A FEW YEARS AGO, I WOULDN’T HAVE BELIEVED THIS, BUT DESANTIS' RECENT ANTI-LGBTQ+ AD HAS PROVED THAT HE IS TO THE RIGHT OF TMP WHEN TO LGBTQ+ ISSU. IF TMP WAS SOMEONE WHO DON’T SUPPORT THE MOVEMENT, DESANTIS IS AN ALL-OUT HATER.MY GAYNS HAS NOTHG TO DO WH THE FACT THAT FLORIDA IS A BOOMG STATE AN OTHERWISE LACKLTER ENOMY. THAT BEG SAID, DESANTIS HAS MA ABUNDANTLY CLEAR THAT HE DO NOT SUPPORT GAY AMERINS REGARDLS OF WHETHER THEY SUPPORT HIS NSERVATIVE AGENDA.WHEN I FIRST ENUNTERED DESANTIS DURG HIS BOLD STANCE AGAST COVID MANDAT EARLIER THIS YEAR, I WAS GENERALLY PLEASED WH THE FLORIDA ERNOR. HE SEEMED JT LIKE WHAT NSERVATIV HAVE BEEN MISSG. BUT WHEN THE LEGISLATIVE SSN BROUGHT ISSU NCERNG LGBTQ+ RIGHTS TO THE FOREONT, MY EXCEMENT QUICKLY TURNED TO DISAPPOTMENT. IT BEME EVINT THAT DESANTIS WAS NOT THE CHAMPN OF DIVIDUAL EEDOMS AND RIGHTS THAT I HAD HOPED FOR.HIS ANTI-GAY RHETORIC AND ACTNS ARE NOT ONLY EPLY HURTFUL TO LGBTQ+ AMERINS LIKE MYSELF BUT ALSO TARNISH THE IMAGE OF THE NSERVATIVE MOVEMENT. AS A LIFELONG NSERVATIVE, I BELIEVE THE PRCIPL OF LIMED ERNMENT, PERSONAL RPONSIBILY, AND DIVIDUAL LIBERTI. YET, DESANTIS’ APPROACH TO LGBTQ+ ISSU GO AGAST THE VERY PRCIPL.BY EXCLUDG LGBTQ+ NSERVATIV AND ATTACKG THEIR RIGHTS, DESANTIS ALIENAT A SIGNIFINT PORTN OF HIS POTENTIAL BASE, EFFECTIVELY DRIVG AWAY VOTERS WHO SHARE MANY OF HIS OTHER NSERVATIVE BELIEFS. IT IS DISHEARTENG TO WNS A NDIDATE WHO ULD HAVE BEEN A UNG FORCE WH THE PARTY STEAD NTRIBUTG TO FURTHER DIVISIVENS.DESANTIS’ STANCE ON LGBTQ+ ISSU NOT ONLY NTRADICTS NSERVATIVE VALU BUT ALSO REFLECTS A SEVERE DISNNECT OM THE MAJORY OF AMERINS WHO SUPPORT GAY RIGHTS. ACRDG TO POLLS, OVER 70 PERCENT OF AMERINS SUPPORT GAY MARRIAGE, AND THIS NUMBER NTU TO RISE. BY DISREGARDG SUCH A SIGNIFINT PORTN OF THE POPULATN, DESANTIS REVEALS A NCERNG LACK OF UNRSTANDG OF THE EVOLVG SOCIETAL NORMS AND VALU.AS A GAY WOMAN, MY SEXUAL ORIENTATN IS JT ONE ASPECT OF MY INTY, AND SHOULD NOT FE MY POLIL BELIEFS OR MY PLACE WH THE NSERVATIVE MOVEMENT. UNFORTUNATELY, DESANTIS SEEMS TO BELIEVE THAT ONE’S SEXUAL ORIENTATN TERM THEIR WORTHS TO BE PART OF THE NSERVATIVE E. THIS DIVISIVE MENTALY DO NOT BO WELL FOR THE FUTURE OF THE REPUBLIN PARTY OR S CHANC OF SUCCS BROAR ELECTNS.THE REPUBLIN PARTY SHOULD STRIVE TO BE A BIG-TENT PARTY, EMBRACG DIVERSE PERSPECTIV AND VOIC. ALIENATG LGBTQ+ DIVIDUALS ONLY WEAKENS THE PARTY’S APPEAL AND RTRICTS S ABILY TO ATTRACT NEW SUPPORTERS. IT IS VAL FOR THE PARTY TO EVOLVE AND ADAPT TO THE CHANGG ATTUS OF THE AMERIN PEOPLE, RATHER THAN CLGG TO OUTDATED AND DISCRIMATORY VIEWS.DESANTIS MT REGNIZE THAT HIS ANTI-GAY RHETORIC IS NOT ONLY HARMFUL TO LGBTQ+ AMERINS BUT ALSO TRIMENTAL TO THE VERY PRCIPL HE CLAIMS TO UPHOLD. IF HE TLY AIMS TO LEAD THE NSERVATIVE MOVEMENT AND BRG ABOUT POSIVE CHANGE FOR ALL AMERINS, HE MT ABANDON DIVISIVE TACTICS AND FOC ON POLICI THAT PROMOTE UNY AND CLIVY.SO FAR, HE IS ONLY LOSG EVERYDAY AMERINS, CLUDG MANY NSERVATIV LIKE MYSELF, THROUGH HIS DISGTG ANTI-GAY RHETORIC. HIS ATTACKS AGAST THE LGBTQ+ MUNY AND EXCLN OF LGBTQ+ NSERVATIV ARE NOT ONLY MORALLY WRONG BUT POLILLY MISGUID. THE REPUBLIN PARTY MT DISTANCE SELF OM SUCH HARMFUL BEHAVR AND STRIVE TO BE A PARTY THAT WEL ALL AMERINS, REGARDLS OF THEIR SEXUAL ORIENTATN. ONLY THEN N HOPE TO REPRENT THE TE VALU OF NSERVATISM AND GARNER THE SUPPORT NEED TO SUCCEED FUTURE ELECTNS. YVONNE DEAN-BAILEY
FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER

THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”

From CarGus to Doros, when me to mercials, 2021 was pretty gay. * ad gay *

A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot. An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why. In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

DeSantis' mpaign shared a vio that attacked Tmp for his support of LGBTQ rights, promptg wispread backlash. Both ndidat have rolled back protectns for trans and gay people office. * ad gay *

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

THE 50 GAYT ADS EVER

Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * ad gay *

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg.

AFTER CRAIGSLIST AND MANHUNT, HERE IS WHERE GAYS WILL GET THEIR CLICKS

The gays have been g the ter to get laid sce AOL lnched chat rooms to Friendster, but wh Craigslist and Manhunt g their formulas, what is a homo wh a hard-on to do now? What's next for easily-available ass? * ad gay *

Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.

“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. … Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today.

AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture. “Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong.

I WAS TEAM DESANTIS BEFORE HIS DISGTG ANTI-GAY ADGONE TOO FARTO DESANTIS, IF YOU ARE GAY, YOU ARE NOT ALLOWED TO BE A PART OF THE NSERVATIVE MOVEMENT.YVONNE DEAN-BAILEYUPDATED JUL. 05, 2023 12:28PM EDT / PUBLISHED JUL. 01, 2023 11:46PM EDT OPNMICHAEL M SANTIAGO/GETTY IMAGIN THEORY, I AM RON DESANTIS’ PERFECT VOTER. I AM A LIFELONG NSERVATIVE, I VEHEMENTLY OPPOSE ANY AND ALL COVID RTRICTNS, AND I AM PASSNATELY ANTI-TMP. WHAT ULD BE A MORE IAL VOTER FOR A NDIDATE LIKE DESANTIS?THERE’S ONE PROBLEM FOR DESANTIS, THOUGH: I AM A GAY WOMAN. AND I N’T STAND BEHD HIS ATTACKS AGAST THE LGBTQ+ MUNY.I WAS UNNIABLY ON TEAM DESANTIS BEFORE HIS MPAIGN SHARED WHAT ULD BE NSIRED THE MOST ANTI-LGBTQ+ AD RECENT HISTORY, BOASTG ABOUT ALL THE MEASUR HE’S SUPPORTED CRACKG DOWN ON THE LGBTQ+ MUNY. NOT ONLY DID DESANTIS SHOW THAT HE IS AS ANTI-LGBTQ+ AS THE MASTREAM MEDIA HAS ALLEGED, HE MA A MOCKERY OF ANY GOP NDIDATE THAT SHOWS AN TERT LGBTQ+ RIGHTS, SETTG THE WHOLE PARTY BACK S. DPE MY NSERVATIVE CRENTIALS, YOU ULDN’T PAY ME TO VOTE FOR THE FLORIDA ERNOR NOW. I AM A LBIAN AND DESANTIS HAS MA ABUNDANTLY CLEAR THAT HE DON’T WANT ANY LGBTQ+ NSERVATIV ON HIS TEAM BEE OF THEIR INTY. WHEN DESANTIS WAS TOYG WH THE IA OF NNG FOR PRINT, HE SOUND LIKE THE PERFECT NDIDATE: HE WAS TMP WHOUT THE TMPS. LTLE DID I KNOW DESANTIS WAS FARTHER TO THE RIGHT ON ISSU THAT MEANT THE MOST TO ME AND THE MORE THAN 70 PERCENT OF AMERINS WHO SUPPORT GAY RIGHTS.HE HAS MA CLEAR THE PAST FEW WEEKS THAT HE’S MORE TERTED APPEASG TWTER TROLLS WHO ABHOR ANY AMERIN WHO INTIFI AS LGBTQ+. TO DESANTIS, IF YOU ARE GAY, YOU ARE NOT ALLOWED TO BE A PART OF THE NSERVATIVE MOVEMENT.A FEW YEARS AGO, I WOULDN’T HAVE BELIEVED THIS, BUT DESANTIS' RECENT ANTI-LGBTQ+ AD HAS PROVED THAT HE IS TO THE RIGHT OF TMP WHEN TO LGBTQ+ ISSU. IF TMP WAS SOMEONE WHO DON’T SUPPORT THE MOVEMENT, DESANTIS IS AN ALL-OUT HATER.MY GAYNS HAS NOTHG TO DO WH THE FACT THAT FLORIDA IS A BOOMG STATE AN OTHERWISE LACKLTER ENOMY. THAT BEG SAID, DESANTIS HAS MA ABUNDANTLY CLEAR THAT HE DO NOT SUPPORT GAY AMERINS REGARDLS OF WHETHER THEY SUPPORT HIS NSERVATIVE AGENDA.WHEN I FIRST ENUNTERED DESANTIS DURG HIS BOLD STANCE AGAST COVID MANDAT EARLIER THIS YEAR, I WAS GENERALLY PLEASED WH THE FLORIDA ERNOR. HE SEEMED JT LIKE WHAT NSERVATIV HAVE BEEN MISSG. BUT WHEN THE LEGISLATIVE SSN BROUGHT ISSU NCERNG LGBTQ+ RIGHTS TO THE FOREONT, MY EXCEMENT QUICKLY TURNED TO DISAPPOTMENT. IT BEME EVINT THAT DESANTIS WAS NOT THE CHAMPN OF DIVIDUAL EEDOMS AND RIGHTS THAT I HAD HOPED FOR.HIS ANTI-GAY RHETORIC AND ACTNS ARE NOT ONLY EPLY HURTFUL TO LGBTQ+ AMERINS LIKE MYSELF BUT ALSO TARNISH THE IMAGE OF THE NSERVATIVE MOVEMENT. AS A LIFELONG NSERVATIVE, I BELIEVE THE PRCIPL OF LIMED ERNMENT, PERSONAL RPONSIBILY, AND DIVIDUAL LIBERTI. YET, DESANTIS’ APPROACH TO LGBTQ+ ISSU GO AGAST THE VERY PRCIPL.BY EXCLUDG LGBTQ+ NSERVATIV AND ATTACKG THEIR RIGHTS, DESANTIS ALIENAT A SIGNIFINT PORTN OF HIS POTENTIAL BASE, EFFECTIVELY DRIVG AWAY VOTERS WHO SHARE MANY OF HIS OTHER NSERVATIVE BELIEFS. IT IS DISHEARTENG TO WNS A NDIDATE WHO ULD HAVE BEEN A UNG FORCE WH THE PARTY STEAD NTRIBUTG TO FURTHER DIVISIVENS.DESANTIS’ STANCE ON LGBTQ+ ISSU NOT ONLY NTRADICTS NSERVATIVE VALU BUT ALSO REFLECTS A SEVERE DISNNECT OM THE MAJORY OF AMERINS WHO SUPPORT GAY RIGHTS. ACRDG TO POLLS, OVER 70 PERCENT OF AMERINS SUPPORT GAY MARRIAGE, AND THIS NUMBER NTU TO RISE. BY DISREGARDG SUCH A SIGNIFINT PORTN OF THE POPULATN, DESANTIS REVEALS A NCERNG LACK OF UNRSTANDG OF THE EVOLVG SOCIETAL NORMS AND VALU.AS A GAY WOMAN, MY SEXUAL ORIENTATN IS JT ONE ASPECT OF MY INTY, AND SHOULD NOT FE MY POLIL BELIEFS OR MY PLACE WH THE NSERVATIVE MOVEMENT. UNFORTUNATELY, DESANTIS SEEMS TO BELIEVE THAT ONE’S SEXUAL ORIENTATN TERM THEIR WORTHS TO BE PART OF THE NSERVATIVE E. THIS DIVISIVE MENTALY DO NOT BO WELL FOR THE FUTURE OF THE REPUBLIN PARTY OR S CHANC OF SUCCS BROAR ELECTNS.THE REPUBLIN PARTY SHOULD STRIVE TO BE A BIG-TENT PARTY, EMBRACG DIVERSE PERSPECTIV AND VOIC. ALIENATG LGBTQ+ DIVIDUALS ONLY WEAKENS THE PARTY’S APPEAL AND RTRICTS S ABILY TO ATTRACT NEW SUPPORTERS. IT IS VAL FOR THE PARTY TO EVOLVE AND ADAPT TO THE CHANGG ATTUS OF THE AMERIN PEOPLE, RATHER THAN CLGG TO OUTDATED AND DISCRIMATORY VIEWS.DESANTIS MT REGNIZE THAT HIS ANTI-GAY RHETORIC IS NOT ONLY HARMFUL TO LGBTQ+ AMERINS BUT ALSO TRIMENTAL TO THE VERY PRCIPL HE CLAIMS TO UPHOLD. IF HE TLY AIMS TO LEAD THE NSERVATIVE MOVEMENT AND BRG ABOUT POSIVE CHANGE FOR ALL AMERINS, HE MT ABANDON DIVISIVE TACTICS AND FOC ON POLICI THAT PROMOTE UNY AND CLIVY.SO FAR, HE IS ONLY LOSG EVERYDAY AMERINS, CLUDG MANY NSERVATIV LIKE MYSELF, THROUGH HIS DISGTG ANTI-GAY RHETORIC. HIS ATTACKS AGAST THE LGBTQ+ MUNY AND EXCLN OF LGBTQ+ NSERVATIV ARE NOT ONLY MORALLY WRONG BUT POLILLY MISGUID. THE REPUBLIN PARTY MT DISTANCE SELF OM SUCH HARMFUL BEHAVR AND STRIVE TO BE A PARTY THAT WEL ALL AMERINS, REGARDLS OF THEIR SEXUAL ORIENTATN. ONLY THEN N HOPE TO REPRENT THE TE VALU OF NSERVATISM AND GARNER THE SUPPORT NEED TO SUCCEED FUTURE ELECTNS. YVONNE DEAN-BAILEY

To DeSantis, if you are gay, you are not allowed to be a part of the nservative movement. * ad gay *

Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs. Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.

FORD UNVEILED A 'VERY GAY' TCK RPONSE TO A HOMOPHOBIC COMMENTER

“Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted. Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple. That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.

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THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”