A Colorado web signer who the U.S. Supreme Court led uld refe to make a weddg webse for gay upl had ced a requt om a man who says he never asked to work wh her.
Contents:
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- THE 50 GAYT ADS EVER
- AFTER CRAIGSLIST AND MANHUNT, HERE IS WHERE GAYS WILL GET THEIR CLICKS
- JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
- THE MAN NAMED THE SUPREME COURT’S GAY RIGHTS LG SAYS HE DIDN’T REQUT A WEDDG WEBSE
- GAY PERSONALS
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe. But while you might not have seen many yourself, gay-themed TV ads are fely out there. To close out Gay Pri Month, we tracked down 50 of them om around the world and anized them to seven tegori that seem to keep poppg up ("Lbians Are Hot," "Don't Tell Mom," etc.). Check out the llectn after the jump. * gay ad *
Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.
“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. … Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way.
THE 50 GAYT ADS EVER
From CarGus to Doros, when me to mercials, 2021 was pretty gay. * gay ad *
“That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.
Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.
“Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted. Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple.
AFTER CRAIGSLIST AND MANHUNT, HERE IS WHERE GAYS WILL GET THEIR CLICKS
The gays have been g the ter to get laid sce AOL lnched chat rooms to Friendster, but wh Craigslist and Manhunt g their formulas, what is a homo wh a hard-on to do now? What's next for easily-available ass? * gay ad *
That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola. Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat. From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3.
Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics. But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors.
JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
Jacksonville Jaguars associate strength ach Kev Maxen has e out as gay. * gay ad *
A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers. Why is still so shockg to see gay people mastream ads? At a time when every other mographic is practilly shoehorned to marketg for the sake of diversy, gays and lbians are still all but visible the TV advertisg landspe.
But while you might not have seen many yourself, gay-themed TV ads are fely out there. This mercial om CarGus was actually hailed “the gayt mercial of the year” by many. The 30-send ad shows one gay man shoppg for rs onle as he clar his need to “move on” and get “more space” for his outdoor gear.
THE MAN NAMED THE SUPREME COURT’S GAY RIGHTS LG SAYS HE DIDN’T REQUT A WEDDG WEBSE
DeSantis' mpaign shared a vio that attacked Tmp for his support of LGBTQ rights, promptg wispread backlash. Both ndidat have rolled back protectns for trans and gay people office. * gay ad *
The Norwegian postal service Posten went viral this Christmas after showg Santa Cls a gay relatnship.
Tled When Harry met Santa, ’ the simply adorable queer love story marks the upg 50th anniversary sce homosexualy was crimalized the untry.
His spir then appears, to everyone’s surprise, and he out as gay to all of his livg relativ, standg proudly and hand--hand wh another man – who is now his partner.
GAY PERSONALS
* gay ad *
For the most part, this irony-lan variety of homophobia remas a relatively ge posn on the onle right. As many mentators onle have poted out, there a poignant irony to the fact that a vio targetg LGBTQ people clud an image of Achill, given that many scholars have terpreted Achill’ iendship wh Patrocl as a type of homosexual relatnship.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.