Kev Maxen, Jaguars assistant strength ach, out as gay

Contents:

• INFLUENCER TURNED ENTREPRENR HOP TO RECLAIM THE WORD ‘GAY’ WH GAY WATER DRK
• KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
• JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY

INFLUENCER TURNED ENTREPRENR HOP TO RECLAIM THE WORD ‘GAY’ WH GAY WATER DRK

Influencer turned CEO Spencer Hodson has lnched Gay Water wh the hop of reclaimg the word ‘gay’. He soon grew a followg on social media wh his relatable ntent on what datg is like as a gay lennial. While on holiday wh a iend, Hodson orred a vodka soda and asked his iend if she knew that olr generatns referred to the drk as “gay water.

Gay Water is a nned vodka soda that is now available the Uned Stat. Through Gay Water, Hodson aspir to drive posive change through shared valu.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

As Gay Water mak s but the Uned Stat, the brand is aimg to foster a sense of belongg and celebratn for the LGBTQ+ muny and s alli. Hodson hop that Gay Water will help to -stigmatise the word and “create reprentatn spac that tradnally don’t have queer-owned products. Gay Water is lnchg the USA.

“The word ‘gay’ origally was fed as happy, ” he ntu, “and we’re hopg to remd folks of that by beg visible to queer people areas where they don’t have muny or feel supported. On s ial lnch, Gay Water be available 35 stat – cludg Florida, Tennsee and Kansas – all stat that have recently troduced ntroversial anti-LGBTQ+ legislatn. In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

JACKSONVILLE JAGUARS ASSISTANT STRENGTH ACH KEV MAXEN OUT PUBLICLY AS GAY

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.