Gay Water vodka soda drk founr hop to reclaim 'gay'

gay the drink

A new drk brand the Uned Stat lled "Gay Water" is lnchg wh the hop of puttg LGBTQ products store shelv.

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INFLUENCER TURNED ENTREPRENR HOP TO RECLAIM THE WORD ‘GAY’ WH GAY WATER DRK

* gay the drink *

Influencer turned CEO Spencer Hodson has lnched Gay Water wh the hop of reclaimg the word ‘gay’.

He soon grew a followg on social media wh his relatable ntent on what datg is like as a gay lennial. While on holiday wh a iend, Hodson orred a vodka soda and asked his iend if she knew that olr generatns referred to the drk as “gay water. Gay Water is a nned vodka soda that is now available the Uned Stat.

Through Gay Water, Hodson aspir to drive posive change through shared valu. As Gay Water mak s but the Uned Stat, the brand is aimg to foster a sense of belongg and celebratn for the LGBTQ+ muny and s alli.

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Hodson hop that Gay Water will help to -stigmatise the word and “create reprentatn spac that tradnally don’t have queer-owned products. Gay Water is lnchg the USA. “The word ‘gay’ origally was fed as happy, ” he ntu, “and we’re hopg to remd folks of that by beg visible to queer people areas where they don’t have muny or feel supported.

On s ial lnch, Gay Water be available 35 stat – cludg Florida, Tennsee and Kansas – all stat that have recently troduced ntroversial anti-LGBTQ+ legislatn. In a sea of nned cktails, Gay Water wants to stand out.

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In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

*BEAR-MAGAZINE.COM* GAY THE DRINK

Gay Water vodka soda drk founr hop to reclaim 'gay' .

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