It’s Here, It’s Queer: Introducg Gay Water, A LGBTQIA+ Canned Vodka Soda Brand Aimg to Dtigmatize the Word Gay

Contents:

• SUBSTANCE USE LBIAN, GAY, AND BISEXUAL POPULATNS: AN UPDATE ON EMPIRIL REARCH AND IMPLITNS FOR TREATMENT
• BEER IS SO GAY
• WHAT IS THE GAYT DRK
• THE EPIMLOGY OF PROBLEM DRKG GAY MEN AND LBIANS: A CRIL REVIEW
• IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY
• THE EPIMLOGY OF PROBLEM DRKG GAY MEN AND LBIANS: A CRIL REVIEW

SUBSTANCE USE LBIAN, GAY, AND BISEXUAL POPULATNS: AN UPDATE ON EMPIRIL REARCH AND IMPLITNS FOR TREATMENT

In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

BEER IS SO GAY

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

WHAT IS THE GAYT DRK

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. In a sea of nned cktails, Gay Water wants to stand out.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

THE EPIMLOGY OF PROBLEM DRKG GAY MEN AND LBIANS: A CRIL REVIEW

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

Consistent wh the cross-sectnal data, Leone and Parrott (2015) ed an experimental sign and a well-validated laboratory analogue of physil aggrsn to show that heterosexual men’s endorsement of the toughns and antifemy norms, but not the stat norm, was a stronger predictor of toxited, relative to sober, aggrsn toward a gay man.

IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY

Thought supprsn has also been shown to crease physlogil activatn (Gross, 2002; Gross & Levenson, 1993) and negative urgency (Gay, Schmidt, & Ln, 2011), activate negative affect (Amstadter & Vernon, 2008; Campbell-Sills, Barlow, Brown, & Hofmann, 2006; McDermott, Tull, Soenke, Jakupk, & Gratz, 2010; Wegner 1994; Wegner & Wenzlaff, 1996), and impair hibory ntrol (Richards & Gross, 2000; Schmeichel, Vohs, & Bmeister, 2003).

1037/a0032304 [PMC ee article] [PubMed] [CrossRef] [Google Scholar]Gay P, Schmidt RE, Van r Ln M (2011).

Dormant masculy: Moratg effects of acute alhol toxitn on the relatn between male role norms and antigay aggrsn. Lbian, Gay, Bisexual and Transgenr Pri Month, known simply as Pri Month, is celebrated each June to memorate the 1969 Stonewall rts Manhattan.

THE EPIMLOGY OF PROBLEM DRKG GAY MEN AND LBIANS: A CRIL REVIEW

The ntral spir has been embraced by gay clubs and personali, cludg drag performers and disc jockeys whose appearance fe rise tanm wh the drks sold at the bar. Absolut has donated more than $40 ln to gay and lbian centers such as OUTserve, OUTFEST, and God’s Love We Deliver. Ga Tonic, a drag queen who performs at bars and venu throughout NYC, says vodka is a mon choice at gay nightlife events.

“Lots of gay bars sell lots of Absolut and Stoli.