LGBTQIA+ Pri Month has a different meang to everyone. For one gay Microsoft Advertisg marketer, 's a month durg which he believ marketers and advertisers should be socially aware. Learn his three tips for earng LGBTQIA+ ctomers year-round.
Contents:
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
Grdr is the world's largt social workg app for gay, bi, trans, and queer people. Download Grdr today to disver, nnect to, and explore the queer world around you. * why am i getting gay ads *
Why do my ads thk that I'm gay. I'm pretty sure that I'm heterosexual and I never searched gay stuff on Google or download any apps. Is there a way to fd out why Google and Facebook thk I'm gay?
It found that among those exposed to LGBTQ+ folks media, 48 percent reported beg more acceptg of gays and lbians, pared wh a 35 percent acceptance rate among those who had those who had recently seen LGBTQ+ reprentatn, acceptance rat were also higher toward bisexual people (45 percent vers 31 percent), nonbary people (41 percent vers 30 percent), and equal rights for LGBTQ+ people (80 percent vers 70 percent) power of visibily also extend to personal relatnships. Addnally, 79 percent of the LGBTQ+ exposed reported beg fortable wh havg a rabow fay as neighbors (pared to 72 percent), 69 percent would be fortable startg a nversatn wh a person whose genr was ambiguo (pared to 60 percent), and 73 percent would be fortable wh learng their doctor is gay or bi (pared to 67 percent). A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot.
An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg. Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.
“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs.
HOW TO EARN LGBTQIA+ CTOMERS: A GAY MARKETER’S PRI MONTH PERSPECTIVE
… Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong.
Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs. Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media.