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You n try<!-- --> <a href="/newsletters">subscribg here</a> or try aga later.</span></div></div></div></div></hear><article class="article" data-rid="482702" data-rtype="story"><div id="gtm-visibily-50" class="gtm-pixel"></div><div id="gtm-visibily-75" class="gtm-pixel"></div><div id="gtm-visibily-100" class="gtm-pixel"></div><sectn class="sectn--breakout sectn--uw sectn--first sectn--learboard"><div class="uw uw--rponsive"><div class="uw-ner"><p class="uw-label">Advertisement</p><div class="uw-ntent uw-ntent--centered"><div style="width:300px;height:50px"></div></div></div></div></sectn><hear class="article-sectn--tle article-sectn--island"><sectn class="article-sectn--label"><h4 class="article-label">From The Archiv</h4></sectn><div class="article-actn"><h1 class="article-hdr">How A Lavenr Rho Beme A Symbol Of Gay Ristance In '70s Boston</h1></div><div class="article-meta"><span class="article-meta-em--date"><span tle="Monday, June 3rd 2019, 5:00:11 am">June 03, 2019</span></span><ul class="article-meta-em--thorlist article-meta-group"><li class="article-meta-em article-meta-em--thor"><a class="article-meta-lk article-meta-em--thor" href="/si/staff/arielle-gray">Arielle Gray</a></li></ul><div class="article-share article-share-ins"><a href=" & target="_blank" rel="noreferrer" class="article-share-lk" tle="Share on Facebook"><svg class="in in-facebook" viewBox="0 0 128 128" role="img" width="24" aria-labelledby="tle"><tle id="tle">facebook</tle><path display="le" d="M120.1,0H8.2c-4.4,0-8,3.6-8,8v112c0,4.4,3.6,8,8,8h60.4V78.2h-16V59.8h16V43.9 c0-14.6,8.9-24.3,26.4-24.3c7.7,0,13.1,0.9,13.1,0.9V37h-12c-5.3,0-8,3-8,8.2v14.5h18.7l-2.7,18.4h-16v49.7h32c4.4,0,8-3.6,8-8V8 C128.1,3.6,124.5,0,120.1,0z"></path></svg></a><a href="mailto:?body=How A Lavenr Rho Beme A Symbol Of Gay Ristance In '70s How A Lavenr Rho Beme A Symbol Of Gay Ristance In '70s Boston" class="article-share-lk" tle="Share by email"><svg class="in in-email" viewBox="0 0 128 128" width="20" aria-labelledby="tle"><tle id="tle">Email</tle><path display="le" d="M64.2,86.3l-64-48V104c0,4.4,3.6,8,8,8h112c4.4,0,8-3.6,8-8V38.4L64.2,86.3z M64.2,72l64-48 c0-4.4-3.6-8-8-8H8.2c-4.4,0-8,3.6-8,8L64.2,72z"></path></svg></a></div></div></hear><sectn class="article-sectn--lead-image article-sectn--lead-image--standard"><figure class="article-fig" style="aspect-rat:1000 / 563"><picture class="article-fig-ner"><img class="article-image" src=" alt="The Lavenr Rho beme a symbol of gay ristance the 1970s. (Illtratn by Arielle Gray/WBUR)"/></picture><figptn class="article-fig-ptn">The Lavenr Rho beme a symbol of gay ristance the 1970s. (Illtratn by Arielle Gray/WBUR)</figptn></figure></sectn><sectn class="article-sectn--ntent hang-punctuatn article-sectn--first article-sectn--centered"><p class=""><em> Each week this month, The ARTery will highlight a story om the archiv of Greater Boston's LGBTQ history. We're partnerg wh <a href=">The History Project</a>, which prerv the stori.</em></p><hr/><p class="">A lavenr rho ed a lot of ntroversy Boston durg the 1970s.</p><figure class="article-fig size-medium article-fig--pull-right"><a href="><picture><img class="size-medium article-image" src=" alt="This seri of ads were created by Gay Media Actn-Advertisg to enurage the visibily of Boston's gay muny. (Courty The History Project)" loadg="lazy"/></picture></a><figptn class="article-fig-ptn">This seri of ads were created by Gay Media Actn-Advertisg to enurage the visibily of Boston's gay muny. (Courty The History Project)</figptn></figure><p class="">Two Boston artists, Daniel Thaxton and Bernie Toale, reimaged the rho for a public ad mpaign helmed by Gay Media Actn-Advertisg. Toale, who was also a -founr of Gay Media Actn, explaed that the rho was chosen bee “ is a much maligned and misunrstood animal” and that the lor me om the mixture of pk and blue, a symbolic merger of the mascule and feme. The ads were meant to enurage the visibily of the LGBTQ muny Boston.</p><p class="">By March of 1974, Gay Media Actn sent prs packets tailg the ad mpaign to media outlets Boston. The hope was to dm up enough public support to n the ads on the MBTA time for Boston's Pri march that June. The MBTA and Metro Trans Advertisg, the MBTA's New York Cy based advertisg agent, approved the signs for the ads.</p><p class="">In May of 1974, Metro Trans Advertisg announced that s lawyers were "unable to terme eligibily of the public service rate" for the Lavenr Rho ads.<strong> </strong>This cisn raised the $2 per r-rd rate for public service projects to a $7 per r-rd rate, triplg the st of the mpaign. Gay Media Actn didn't have the funds to ver the crease st and the Lavenr Rho ads were put on hold.</p><p class="">Gay Media Actn ma the cisn to challenge the MBTA and MTA's cisn to raise the price of the ads through public prott and legal means. Gay Media Actn hired lawyer Richard Rubo to reprent their se urt and mobilized a prott mpaign that rulted hundreds of letters beg sent to the MBTA and MTA.</p><figure class="article-fig size-large"><picture><img class="size-large article-image" src=" alt="This 1974 article The Boston Globe tailed the ntroversy of the Lavenr Rho before Boston Pri of that year." loadg="lazy"/></picture><figptn class="article-fig-ptn">This 1974 article The Boston Globe tailed the ntroversy of the Lavenr Rho before Boston Pri of that year.</figptn></figure><p class="">Dpe the public outcry, the MBTA Board of Directors announced their cisn to stand by the price crease the first week of June. In rponse, the Lavenr Rho buted at Boston's Pri march as people wore t-shirts, ps and signs featurg . A life-sized papier-mâché Lavenr Rho also proceed along the route and was effectively immortalized as a symbol of prott and ristance.</p><figure class="article-fig size-large"><a href="><picture><img class="size-large article-image" src=" alt="The pictur show the papier-mâché Lavenr Rho that marchers phed along the route of Boston Pri 1974." loadg="lazy"/></picture></a><figptn class="article-fig-ptn">The pictur show the papier-mâché Lavenr Rho that marchers phed along the route of Boston Pri 1974.</figptn></figure><p class="">Gay Media Actn received donatns to pay for the crease sts, cludg a donatn for $1,000 om Paperback Booksmh (now the Brookle Booksmh). Eventually, the anizatn raised enough money to beg the circulatn of the ads. The number of panels was rced to 100 and were rtricted to the Green Le, strategilly chosen for s placement and route through the cy and beyond.</p><p class="">By Dec. 3, 1974, the first cycle of ads were nng on the MBTA's Green Le. They would n until Febary of 1975. The Lavenr Rho lived on as a symbol of the LGBTQ muny, makg a send appearance at Boston Pri 1976. In 1987, a Lavenr Rho flag was raised at Boston Cy Hall.</p><figure class="article-fig size-large"><a href="><picture><img class="size-large article-image" src=" alt="This timele outl the major events that led to the Lavenr Rho ads nng on the MBTA. (Arielle Gray/WBUR)" loadg="lazy"/></picture></a><figptn class="article-fig-ptn">This timele outl the major events that led to the Lavenr Rho ads nng on the MBTA. (Arielle Gray/WBUR)</figptn></figure></sectn><sectn class="article-sectn--story-group article-sectn--centered Tags_article-sectn--tags__NOKiB"><a data-ec="Article Tags" data-el="Visual Arts" data-ea="Click" class="article-tag" href="/news/tag/sights">Visual Arts</a></sectn></article><sectn class="article-sectn--story-group article-sectn--centered"><hear class="zone"><div class="zone-ner"><h2 class="zone-hdr">Related:</h2></div></hear><ul class="article-story-group"><li class="story-group-em"><a data-ec="Article Related Lks" data-el="The Long Stggle For Equaly For LGBTQ Amerins" data-ea="Click" class="story-group-lk" href=">The Long Stggle For Equaly For LGBTQ Amerins</a></li><li class="story-group-em"><a data-ec="Article Related Lks" data-el="'We Jt Want To Have Fun, Too': At Drag Prom, LGBTQ+ Kids Don't Have To Expla Themselv" data-ea="Click" class="story-group-lk" href=">'We Jt Want To Have Fun, Too': At Drag Prom, LGBTQ+ Kids Don't Have To Expla Themselv</a></li><li class="story-group-em"><a data-ec="Article Related Lks" data-el="Tracg Boston's Transgenr History Through The Tale Of An Infamo Grifter" data-ea="Click" class="story-group-lk" href=">Tracg Boston's Transgenr History Through The Tale Of An Infamo Grifter</a></li><li class="story-group-em"><a data-ec="Article Related Lks" data-el="‘Alleged Lbian Activi’ Brgs Back Boston’s Lost Dyke Bars" data-ea="Click" class="story-group-lk" href=">‘Alleged Lbian Activi’ Brgs Back Boston’s Lost Dyke Bars</a></li></ul></sectn><sectn class="article-sectn--story-group article-sectn--centered"><div class="ntributor has-photo"><div class="ntributor-profile"><figure class="ntributor-profile-em ntributor-photo"><a href="/si/staff/arielle-gray"><picture><img src=" class="lazy rd-image" alt=""/></picture></a></figure><p class="ntributor-profile-em ntributor-b"><a class="ntributor-name" href="/si/staff/arielle-gray">Arielle Gray</a> <span class="ntributor-tle">Reporter</span><br/>Arielle Gray is a reporter for WBUR.</p><p class="ntributor-more"><a class="ntributor-lk ntributor-b-lk" href="/si/staff/arielle-gray">More…</a></p></div></div></sectn><sectn class="sectn--breakout sectn--uw"><div class="uw uw--rponsive"><div class="uw-ner"><p class="uw-label">Advertisement</p><div class="uw-ntent uw-ntent--centered"><div style="width:300px;height:50px"></div></div></div></div></sectn><div></div><div class="global-d-ponents onmand--is-playg"><div class="global-player"><d preload="to"></d><div class="global-player-bar"><div class="global-player-bar-left"><button class="global-player-bar-ntrol"><i class="in-play in-play--global-player-bar in-play--psed"><span class="in-play-shape"><span class="in-label" data-note="for-screen-rears">Rume</span></span></i></button><div class="global-player-label global-player-label--live"><div class="global-player-channel"><span>Listen Live</span></div><div class="global-player-tle"><a class="global-player-label-lk" href="/">Loadg...</a></div></div></div><div class="global-player-bar-right"><div class="global-player-x"><svg class="in in-close" viewBox="0 0 24 24" aria-labelledby="tle"><tle id="tle">Close
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