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GAY MEN TO THE RT OF : YOU’RE LATE TO WHE CLAW
While I n’t speak for my entire hort, this is exactly what a gay man wants to drk, pecially if ’s a marathon and not a sprt toward tipsy. They’ve sentially adopted the holy grail gay-guy cktail of sparklg water, liquor, and juice and nned and rebrand for mastream sparklg seltzers cultural appropriatn of the way gay men have been drkg for years?
This means that as a gay man (some women feel this way too, I image), they don’t have the same pro-patriarchy brand feel of classic le beers, which is a major turn off. Spiked seltzer ns are mi wreckg balls, molishg the the walls between gay and straight, and male and female.
In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.