For 20 years, nearly all the studi on gay men the workplace have found an intil rult: parg the earngs of two men wh siar tn profil, years of experience, skills, and job rponsibili, gay men nsistently earns ls than straight men (between 5% and 10% ls). The stabily of this fdg has been remarkable: has been replited across numero datasets several different untri. Until now. In a recent paper, rearchers om Vanrbilt analyzed data om a major feral survey the Uned Stat that had not prevly been ed this lerature – prumably bee only recently began to ask about sexual orientatn – and found that the gay male earngs penalty had disappeared.
Contents:
- REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE
- GAY MEN USED TO EARN LS THAN STRAIGHT MEN; NOW THEY EARN MORE
- JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
- GAY SPENDING POWER DRAWS MORE ATTENTION
REPRENTG FIFTY SHAS OF GAY THE LGBTQ+ MARKETPLACE
LGBTQ+ is the fastt growg mory segment the US acrdg to cens data Los Angel, California--(Newsfile Corp. - March 28, 2022) - The Pri Co-op, a LGBTQ-foced market rearch and telligence agency (), released s 2022 annual Q+ Report today, which looks at the LGBTQ+ muny the US. The report, which clus natnally reprentative data of over 18,000 rponnts across gay, lbian, bisexual, transgenr, and queer+ inti, found that the LGBTQ+ * gay spending power *
While the steps toward cln signify progrs, 's important that we e Pri Month as a time to highlight hot-button topics and challeng our LGBTQ+ muni 's not let the pri marketg mache dilute the prent-day gay affects entreprenrs bee brands that reach the heart of the queer muny wh their msagg and support are likely to see a fancial ROI. The numbersThere's still nflictg rmatn on whether gay people earn more or ls than their straight unterparts. A transgenr woman of lor, for example, se more day-to-day challeng to her liftyle and existence than a whe gay man, who by ntrast has likely been out and visible for bottom le, however, is that when you normalize our muni media and help tell our stori, we notice, and our brand loyalty is real.
But they shouldn't worry: A brand that choos even one touchpot of the gay or trans experience n create a gree of specificy and unrstandg that lifts above other example, as legal gay marriage ntu to expand across the globe, LGBTQ+ upl and fai have newfound needs (and newly available nsumer spendg) around retirement and tate planng. Related: 4 Marketg Lsons From 'Mayor Pete' ButtigiegGood news: We're gay 12 months a pete for our eyeballs durg the rabow tsunami that is June when you n be wng over (and wng over alli of our muny) year-round?
The report, which clus natnally reprentative data of over 18, 000 rponnts across gay, lbian, bisexual, transgenr, and queer+ inti, found that the LGBTQ+ muny ntu to be a major growth segment the US, wh a rapid crease self-intifitn by Millennial and Gen Z 1Some key fdgs om the report:Acrdg to 2021 US ernment cens data, the LGBTQ+ muny is the fastt growg mory segment the US, wh close to $1. Hoehold e is approximately double the natnal average (nearly $130, 000 for gay upl), wh 91% of adults aged 22+ employed full time and 93% havg attend some report also looks at tersectnal and generatnal segments, an updated glossary of self-intifiers for both genr and sexual orientatn, and a list of LGBTQ+ for 2022, the report clus terviews and acunts om leadg LGBTQ+ fluencers on YouTube, Tiktok, Instagram, and other digal media platforms as well as data on the rise of LGBTQ+ characters TV and film. " Najjar is referrg to stunt protts and pany walk-outs Florida agast the state's recent "Don't Say Gay" data and statistics n be found at Contact Details:Company Name: The Pri Co-opContact Name: Devon QantaE-mail: Devon@pri-op.
GAY MEN USED TO EARN LS THAN STRAIGHT MEN; NOW THEY EARN MORE
The bed buyg power of U.S. lbian, gay, bisexual and transgenr adults rose about 3.7 percent to $917 billn last year, rivalg the disposable e of other Amerin mory groups, acrdg to an annual analysis. * gay spending power *
Lbian upl earn $11, 000 more than oppose-sex upl, nfirmg that there is some tth to the age-old myth that gays, particularly gay (cisgenr, whe) men, have disposable e. Addnally, gay upl are ls likely to have to children, which to put ndidly, are fact, if the LGBT muny were a untry, would be the world’s fourth-largt enomy the world, wh a GDP of $4. Prevly, he was the owner and chief novator at tells the LGBT Foundatn that there is a history of magaz like Esquire, Details, and GQ who targeted specifilly gay men wh fashn, bety, and luxury liftyle brands.
JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
The LGBTQ+ populatn is predicted to swell to 1 billn by 2050, prentg a vast and creasgly nuanced nsumer base for brands to appreciate. Wh Pri month g, Tag Warner, CEO of GAY TIMES – a global publisher + now brand advisory group – outl key strategi for June, and beyond * gay spending power *
Now, however, for seemgly the first time the history of the Uned Stat, behoov pani to support the LGBTQ muny: “In the past, supportg gays may have rulted fewer sal due to nsumer boytts. AbstractThe creasg visibily of homosexualy society, bed wh the lbian and gay muny's nsirable buyg power, has triggered marketers and rearchers' tert unrstandg homosexual nsumers' nsumptn patterns.
Prr rearch on whether homosexual nsumers behave differently om heterosexual nsumers has yield mixed rults, and rearchers and practners still do not know whether any substantial differenc exist, what the differenc look like, and how they n be explaed.
Fdgs om a morator analysis ntradict nventnal wisdom and lay theori, while partly supportg assumptns that are rooted evolutnary and blogil theori that show nsumptn differenc crease wh age; they crease when parg homosexuals and heterosexuals of the same genr. The fdgs, which qutn long-held beliefs about homosexual nsumers, help marketers to succsfully adjt their strategi. Acrdg to GAY TIMES analysis (g a batn IPSOS and UN Populatn data) ’s a group predicted to h 1 billn globally by 2050, wh Gallup’s 2022 study revealg 7.
GAY SPENDING POWER DRAWS MORE ATTENTION
* gay spending power *
Here, Tag Warner, CEO of GAY TIMES – a magaze and now media group wh a powerful brand advisory arm nourished by a soarg social media prence and a 4. Redrsg a 2016-iated brilliantly subversive but also highly divisive mpaign where fully lored s famo rabow-lored packagg to honor the ‘most important rabow’ (ntroversial bee some perceived the all-whe sign as promotg the racist whe pri movement) for 2021 partnered wh GAY TIMES and LGBTQ+ helple Swchboard to lorize black-and-whe archive photos om Pri celebratns of the ‘70s and ‘80s. Servicg this, last year GAY TIMES partnered wh Reebok on the Your Hometown mpaign, centerg the stori of LGBTQ+ teenagers Northern Brish ci.
Documentary shorts, stills and quot featured across Gay Tim’ portfol, on Reebok and (footwear retailer) Schuh’s social media platforms, and activatns Schuh flagships.