The LGBTQ+ populatn is predicted to swell to 1 billn by 2050, prentg a vast and creasgly nuanced nsumer base for brands to appreciate. Wh Pri month g, Tag Warner, CEO of GAY TIMES – a global publisher + now brand advisory group – outl key strategi for June, and beyond
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The bed buyg power of U.S. lbian, gay, bisexual and transgenr adults rose about 3.7 percent to $917 billn last year, rivalg the disposable e of other Amerin mory groups, acrdg to an annual analysis. * homosexual purchasing power *
While the steps toward cln signify progrs, 's important that we e Pri Month as a time to highlight hot-button topics and challeng our LGBTQ+ muni 's not let the pri marketg mache dilute the prent-day gay affects entreprenrs bee brands that reach the heart of the queer muny wh their msagg and support are likely to see a fancial ROI. The numbersThere's still nflictg rmatn on whether gay people earn more or ls than their straight unterparts.
A transgenr woman of lor, for example, se more day-to-day challeng to her liftyle and existence than a whe gay man, who by ntrast has likely been out and visible for bottom le, however, is that when you normalize our muni media and help tell our stori, we notice, and our brand loyalty is real.
But they shouldn't worry: A brand that choos even one touchpot of the gay or trans experience n create a gree of specificy and unrstandg that lifts above other example, as legal gay marriage ntu to expand across the globe, LGBTQ+ upl and fai have newfound needs (and newly available nsumer spendg) around retirement and tate planng. Related: 4 Marketg Lsons From 'Mayor Pete' ButtigiegGood news: We're gay 12 months a pete for our eyeballs durg the rabow tsunami that is June when you n be wng over (and wng over alli of our muny) year-round?
LGBTQ+ is the fastt growg mory segment the US acrdg to cens data Los Angel, California--(Newsfile Corp. - March 28, 2022) - The Pri Co-op, a LGBTQ-foced market rearch and telligence agency (), released s 2022 annual Q+ Report today, which looks at the LGBTQ+ muny the US. The report, which clus natnally reprentative data of over 18,000 rponnts across gay, lbian, bisexual, transgenr, and queer+ inti, found that the LGBTQ+ * homosexual purchasing power *
Lbian, gay, bisexual and transgenr adults rose about 3.
The report, which clus natnally reprentative data of over 18, 000 rponnts across gay, lbian, bisexual, transgenr, and queer+ inti, found that the LGBTQ+ muny ntu to be a major growth segment the US, wh a rapid crease self-intifitn by Millennial and Gen Z 1Some key fdgs om the report:Acrdg to 2021 US ernment cens data, the LGBTQ+ muny is the fastt growg mory segment the US, wh close to $1. Hoehold e is approximately double the natnal average (nearly $130, 000 for gay upl), wh 91% of adults aged 22+ employed full time and 93% havg attend some report also looks at tersectnal and generatnal segments, an updated glossary of self-intifiers for both genr and sexual orientatn, and a list of LGBTQ+ for 2022, the report clus terviews and acunts om leadg LGBTQ+ fluencers on YouTube, Tiktok, Instagram, and other digal media platforms as well as data on the rise of LGBTQ+ characters TV and film.
" Najjar is referrg to stunt protts and pany walk-outs Florida agast the state's recent "Don't Say Gay" data and statistics n be found at Contact Details:Company Name: The Pri Co-opContact Name: Devon QantaE-mail: Devon@pri-op.