The bed buyg power of U.S. lbian, gay, bisexual and transgenr adults rose about 3.7 percent to $917 billn last year, rivalg the disposable e of other Amerin mory groups, acrdg to an annual analysis.
Contents:
- NATNAL GAY & LBIAN DEMOGRAPHICS
- GAY PURCHASG POWER A SIGNIFINT FORCE, MAJOR STUDY REVEALS
- THE GAY AND LBIAN MARKET THE U.S.: TRENDS AND OPPORTUNI THE LGBT COMMUNY, 6TH EDN
NATNAL GAY & LBIAN DEMOGRAPHICS
* gay purchasing power *
While the steps toward cln signify progrs, 's important that we e Pri Month as a time to highlight hot-button topics and challeng our LGBTQ+ muni 's not let the pri marketg mache dilute the prent-day gay affects entreprenrs bee brands that reach the heart of the queer muny wh their msagg and support are likely to see a fancial ROI.
GAY PURCHASG POWER A SIGNIFINT FORCE, MAJOR STUDY REVEALS
LGBTQ+ is the fastt growg mory segment the US acrdg to cens data Los Angel, California--(Newsfile Corp. - March 28, 2022) - The Pri Co-op, a LGBTQ-foced market rearch and telligence agency (), released s 2022 annual Q+ Report today, which looks at the LGBTQ+ muny the US. The report, which clus natnally reprentative data of over 18,000 rponnts across gay, lbian, bisexual, transgenr, and queer+ inti, found that the LGBTQ+ * gay purchasing power *
A transgenr woman of lor, for example, se more day-to-day challeng to her liftyle and existence than a whe gay man, who by ntrast has likely been out and visible for bottom le, however, is that when you normalize our muni media and help tell our stori, we notice, and our brand loyalty is real. But they shouldn't worry: A brand that choos even one touchpot of the gay or trans experience n create a gree of specificy and unrstandg that lifts above other example, as legal gay marriage ntu to expand across the globe, LGBTQ+ upl and fai have newfound needs (and newly available nsumer spendg) around retirement and tate planng.
Related: 4 Marketg Lsons From 'Mayor Pete' ButtigiegGood news: We're gay 12 months a pete for our eyeballs durg the rabow tsunami that is June when you n be wng over (and wng over alli of our muny) year-round?
The report, which clus natnally reprentative data of over 18, 000 rponnts across gay, lbian, bisexual, transgenr, and queer+ inti, found that the LGBTQ+ muny ntu to be a major growth segment the US, wh a rapid crease self-intifitn by Millennial and Gen Z 1Some key fdgs om the report:Acrdg to 2021 US ernment cens data, the LGBTQ+ muny is the fastt growg mory segment the US, wh close to $1. Hoehold e is approximately double the natnal average (nearly $130, 000 for gay upl), wh 91% of adults aged 22+ employed full time and 93% havg attend some report also looks at tersectnal and generatnal segments, an updated glossary of self-intifiers for both genr and sexual orientatn, and a list of LGBTQ+ for 2022, the report clus terviews and acunts om leadg LGBTQ+ fluencers on YouTube, Tiktok, Instagram, and other digal media platforms as well as data on the rise of LGBTQ+ characters TV and film. " Najjar is referrg to stunt protts and pany walk-outs Florida agast the state's recent "Don't Say Gay" data and statistics n be found at Contact Details:Company Name: The Pri Co-opContact Name: Devon QantaE-mail: Devon@pri-op.
THE GAY AND LBIAN MARKET THE U.S.: TRENDS AND OPPORTUNI THE LGBT COMMUNY, 6TH EDN
The LGBTQ+ populatn is predicted to swell to 1 billn by 2050, prentg a vast and creasgly nuanced nsumer base for brands to appreciate. Wh Pri month g, Tag Warner, CEO of GAY TIMES – a global publisher + now brand advisory group – outl key strategi for June, and beyond * gay purchasing power *
Acrdg to GAY TIMES analysis (g a batn IPSOS and UN Populatn data) ’s a group predicted to h 1 billn globally by 2050, wh Gallup’s 2022 study revealg 7.
Here, Tag Warner, CEO of GAY TIMES – a magaze and now media group wh a powerful brand advisory arm nourished by a soarg social media prence and a 4. Redrsg a 2016-iated brilliantly subversive but also highly divisive mpaign where fully lored s famo rabow-lored packagg to honor the ‘most important rabow’ (ntroversial bee some perceived the all-whe sign as promotg the racist whe pri movement) for 2021 partnered wh GAY TIMES and LGBTQ+ helple Swchboard to lorize black-and-whe archive photos om Pri celebratns of the ‘70s and ‘80s.
Servicg this, last year GAY TIMES partnered wh Reebok on the Your Hometown mpaign, centerg the stori of LGBTQ+ teenagers Northern Brish ci. Documentary shorts, stills and quot featured across Gay Tim’ portfol, on Reebok and (footwear retailer) Schuh’s social media platforms, and activatns Schuh flagships. “Sport is a fascatg place bee statistilly LGBTQ+ people tend to be more unf – fuelled by the way profsnal sports is a very heteronormative terra; nsir the environment that exists that means there are currently no openly Gay profsnal footballers the UK, and what that means to LGBTQ+ nsumers.
While the gay market has long been seen as one wh massive buyg power, this article argu that ggg the market’s size is difficult and that buyg power is sometim difficult to quantify. * gay purchasing power *
Bankg too, is ripe for an update (as an dtry wh servic predomantly ground heterosexual fay-centered liftyl) and mental health, another space where LGBTQ+ behavrs tend to differ; GAY TIMES is also early discsns about a project wh Anglo-Amerin mdfulns app, Headspace. For 2021 was reterpreted aga as #ProudInMyCalvs featurg artists cludg rerd producers Ar and Honey Dijon celebratg fg moments the queer and trans journey, followed by GAY TIMES own story-sharg via s newly formed GT133 group of TikTok-based ntent creators (a micro llective who rpond to topil stori at speed).
” Warner reveals that GAY TIMES is currently discsg a partnership regardg this foc wh a datg app (tails to be revealed later this) anchored fdg love rather than hook-ups.
A very different creature to the pre-Warner era where the dience was domated by whe, gay, fortysomethg men ( now boasts an equal genr spl and a broad trans-generatnal mix, om tweens to those their 60s and 70s) Warner reveals GAY TIMES is planng to build on s transn om pure publisher-to-brand builr by beg a full “cultural platform verg rmatn, products and servic. 4 ln LGBT bs owners (and growg) behd , we have seen the LGBT muny earn s place at the table of enomic s ago, slappg a rabow on a liquor bottle one month a year was enough for a brand to nsir themselv "gay-iendly. 30, 000 ee pi distributed annually via Gay Pri, muny events, requted mailgs and nearly 500 distributn pots throughout the Buffalo, Niagara Falls and Rochter area (cludg ffee shops, librari and gift shops).