Gay Water is a nned vodka soda and liftyle brand curated by and for the queer muny. We speak to founr Spencer Hodson about the makg of the brand, the challeng he's faced along the way, and the greater gay good.
Contents:
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
- WILL YOU BUY GAY WATER?
- ‘GAY WATER’ IS A NEW VODKA SODA STARTUP WH A MISSN TO CELEBRATE LGBTQ+ INTY
- A DRK FOR THE COMMUNY - GAY WATER
- GTHIER GAY
- MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone. * gay water sales lead *
In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.
MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
In a sea of nned cktails, Gay Water wants to stand out.Lnchg Thursday is a brightly lored nned vodka and soda beverage that proudly displays who ’s for, stead of backg off om ... * gay water sales lead *
“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
WILL YOU BUY GAY WATER?
* gay water sales lead *
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.
For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.
Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
‘GAY WATER’ IS A NEW VODKA SODA STARTUP WH A MISSN TO CELEBRATE LGBTQ+ INTY
Gthier GAY(NEW YORK CITY). Déuvrez s expérienc et son rése profsnnel me Yohan MOULIN... * gay water sales lead *
New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out.
A DRK FOR THE COMMUNY - GAY WATER
High qualy Gay Water-spired gifts and merchandise. T-shirts, posters, stickers, home r, and more, signed and sold by pennt artists around the world. All orrs are ctom ma and most ship worldwi wh 24 hours. * gay water sales lead *
“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
GTHIER GAY
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.
*Photo cred: Gay Water via Instagram. Where Bud Light sks, Gay Water ris to the ocsn. On Thursday, the brightly-packaged nned alholic beverage Gay Water lnched s way to happy hours.
Named after the nickname given to the vodka and soda bo that’s equently orred gay bars, Gay Water wants to be the drk of choice for the queer muny. Spencer Hodson, a gay man, created the product wh the LGBTQ+ muny md. Hodson created Gay Water to be out, loud, and proud.
MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
And while Gay Water’s four sugar-ee flavors, watermelon, lime, peach and grapeu, n be purchased select retailers, Gay Water’s reach is expand through onle sal.