gay water | gay means happy.

Contents:

• INFLUENCER TURNED ENTREPRENR HOP TO RECLAIM THE WORD ‘GAY’ WH GAY WATER DRK
• A DRK FOR THE COMMUNY - GAY WATER
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY
• ‘GAY WATER’ IS A NEW VODKA SODA STARTUP WH A MISSN TO CELEBRATE LGBTQ+ INTY
• GAY MEN JOBS
• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

INFLUENCER TURNED ENTREPRENR HOP TO RECLAIM THE WORD ‘GAY’ WH GAY WATER DRK

In a sea of nned cktails, Gay Water wants to stand out.

A DRK FOR THE COMMUNY - GAY WATER

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

AS MAJOR BRANDS WAVER, GAY WATER AIMS FOR AUTHENTICY

Influencer turned CEO Spencer Hodson has lnched Gay Water wh the hop of reclaimg the word ‘gay’. He soon grew a followg on social media wh his relatable ntent on what datg is like as a gay lennial. While on holiday wh a iend, Hodson orred a vodka soda and asked his iend if she knew that olr generatns referred to the drk as “gay water.

Gay Water is a nned vodka soda that is now available the Uned Stat. Through Gay Water, Hodson aspir to drive posive change through shared valu.

As Gay Water mak s but the Uned Stat, the brand is aimg to foster a sense of belongg and celebratn for the LGBTQ+ muny and s alli. Hodson hop that Gay Water will help to -stigmatise the word and “create reprentatn spac that tradnally don’t have queer-owned products.

‘GAY WATER’ IS A NEW VODKA SODA STARTUP WH A MISSN TO CELEBRATE LGBTQ+ INTY

Gay Water is lnchg the USA. “The word ‘gay’ origally was fed as happy, ” he ntu, “and we’re hopg to remd folks of that by beg visible to queer people areas where they don’t have muny or feel supported.

On s ial lnch, Gay Water be available 35 stat – cludg Florida, Tennsee and Kansas – all stat that have recently troduced ntroversial anti-LGBTQ+ legislatn. Then read up on our terview wh Spencer Hodson, Founr of Gay Water, loted New York, NY, 's your bs, and who are your ctomers? Gay Water is a nned vodka soda & liftyle brand created by and for the LGBTQ+ muny.

It is the first ready-to-drk cktail the market for the about yourselfI searched for a pivot my life when Gay Water was nceived. I said, "oh, you're orrg a gay water, " and she looked at me blankly. I regnized an opportuny to brg the phrase "gay water, " a lloquialism the LGBTQ+ muny, to a broar 's your biggt acplishment as a bs owner?

GAY MEN JOBS

When that job ends, my send and third starts - ntent creatn and nng Gay Water, rpectively. New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. gay means happy.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

When you really thk about, how many products n you thk about that have “gay” the tle? Enter gay water. Gay water has always been a lloquialism for vodka soda, so surprise, that’s our re product.

However, we see ourselv as a liftyle brand here to brg back the origal fn of the word gay by puttg our products everywhere - your rtrant, your bar, your liquor store, your grocery store, and your home. Watersports is an activy enjoyed by many men the gay muny.

Gay fact: If you’re out at a gay bar, event, or cisg, guys wearg black leather, neoprene, or bber wh yellow trim means that they are to watersports. It's no secret that vodka sodas have bee somewhat of a stereotype the gay muny when to bellyg up to the bar. For years, brands like To's and Absolut have domated the market for pris, but one gay founr is shakg up the spir world wh a new big gay Water, found by Spencer Hodson, is a nned vodka soda and liftyle brand curated by and for the queer Water founr, Spencer Hodson“I was on a trip wh a girliend who was talkg about a job that she had jt gotten the beverage dtry, and we were havg drks, ” he said.