Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did.
Contents:
- MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- 9 MOUNT GAY RUM COCKTAILS TO MAKE AT HOME
- OUT THE SUN: FLORIDA’S TOP 10 GAY BEACH
- MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone. * gay coconut water *
In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
* gay coconut water *
Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
9 MOUNT GAY RUM COCKTAILS TO MAKE AT HOME
Florida has long been known as one of the world's premier gay travel statns. Here's our list of the top 10 bt gay beach Florida. * gay coconut water *
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
OUT THE SUN: FLORIDA’S TOP 10 GAY BEACH
Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone. * gay coconut water *
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.
Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. *Photo cred: Gay Water via Instagram.
MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
Where Bud Light sks, Gay Water ris to the ocsn. On Thursday, the brightly-packaged nned alholic beverage Gay Water lnched s way to happy hours. Named after the nickname given to the vodka and soda bo that’s equently orred gay bars, Gay Water wants to be the drk of choice for the queer muny.
Spencer Hodson, a gay man, created the product wh the LGBTQ+ muny md.
Hodson created Gay Water to be out, loud, and proud.