The te story of Mattel accintally releasg a super gay Ken doll

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THE TE STORY OF MATTEL ACCINTALLY RELEASG A SUPER GAY KEN DOLL

Simply put, Ken isn’t ol — and Mattel isn’t havg . The children’s answers, likely rmed by media (some would later ce Madonna’s background dancers) and club-culture trends, spire Ken’s new look and what would bee an famo nightmare for Mattel. The doll was lled Earrg Magic Ken, which is the absolute bt name for an accintally gay doll. * ken doll gay outfit *

” — only a whole lot Cyle Suz for In The KnowThe doll was lled Earrg Magic Ken, which is the absolute bt name for an accintally gay doll.

Te to his name, his ear is pierced on the left si, which was largely nsired to be “the gay ear” to pierce at the time and a vert way of ditg queerns. And that’s not all to mentn, his necklace was almost cidly moled after a sexual accsory trend of leathers and club-kids the doll’s 1993 release, activist and wrer Dan Savage, who at the time was workg for queer-foced newspaper The Stranger, wrote a piece about the doll’s cidly “gay” look.

HOW BARBIE'S BOYIEND KEN BEME AN ACCINTAL GAY IN

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Even before Earrg Magic Ken, gay jok surround fashn-lovg Ken for his sat sus and affiliatn wh the hyper-feme world of unlike the jok about Ken’s sexualy, Earrg Magic Ken was the first time queer people weren’t the butt of the “gay Ken” joke.

In fact, that year, 44 percent of the natn believed “gay relatnships” — not marriage, simply datg someone of the oppose genr — should be 1993, Mattel (or any other brand, for that matter) would have never knowgly released a product for queer people bee would alienate the brand’s re nsumer: nservative married moms middle Ameri who are buyg Barbie for their Katie Dupere for In The KnowEarrg Magic Ken likely stck such a chord wh gay men and queer people bee was reprentatn when no one wanted to reprent . The toy giant now sells Creatable World dolls which allow for genr exploratn and Ken dolls that, let’s face , are gayer than Earrg Magic Ken ever was.

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KEN HAS ALWAYS BEEN BARBIE’S GAY BT FRIEND—NOT HER BOYIENDBARBIE’S BELOVED BEARD?FOR YEARS, PEOPLE HAVE QUTNED WHAT ROLE KEN REALLY PLAYS BARBIE’S LIFE. BUT THE TTH IS PLA SIGHT: KEN’S NOT BOYIEND MATERIAL. AT LEAST, NOT FOR BARBIE.BARRY LEVTFREELANCE WRERPUBLISHED JUL. 21, 2023 4:35AM EDT PHOTO ILLTRATN BY THE DAILY BEAST/GETTYIT’S BARBIE WEEK AT THE DAILY BEAST’S OBSSED, CELEBRATG THE DOLL’S POP-CULTURE HISTORY, OUR FAVORE BARBIE MEMORI, AND A CERTA MAJOR MOVIE. READ ALL OF OUR VERAGE HERE!“SHE’S EVERYTHG. HE’S JT KEN.” THAT’S THE TAGLE FOR THE WILDLY ANTICIPATED BARBIE MOVIE, DIRECTED BY GRETA GERWIG AND STARRG MARGOT ROBBIE AND RYAN GOSLG. THE IMPLITN IS CLEAR: COME FOR BARBIE, AND STAY FOR BARBIE… BUT KEN HAPPENS TO BE THERE TOO.KEN HAS LONG BEEN SEEN AS NOTHG BUT BARBIE’S HUMAN ACCSORY, BUT WASN’T ALWAYS THIS WAY FOR THE POOR MISUNRSTOOD DOLL. WHEN KEN WAS FIRST TRODUCED 1961, HIS FIRST MERCIAL TRIED TO POSN HIM AS BARBIE’S EQUAL AND, UNMISTAKABLY, BOYIEND. “GET BOTH BARBIE AND KEN AND SEE WHERE THE ROMANCE WILL LEAD!” THE MERCIAL PROMISED.SCE THEN, LIKE BARBIE, KEN HAS UNRGONE UNTLS TRANSFORMATNS AND FASHNS. BUT AS TIME WENT ON, KEN FOUND HIMSELF AN AFTERTHOUGHT. TOYMAKERS MATTEL NEVER GAVE HIM THE SAME KD OF BACKSTORI AS BARBIE—WHILE SHE’S HAD OVER 200 REERS, KEN HAS HAD JT SOME 40-ODD PROFSNS. (AN CREDIBLE AMOUNT OF JOBS FOR A PERSON, SURE. BUT FOR A DOLL? EMBARRASSG.) BARBIE HAS STARRED LOTS OF VIO GAM AND MORE THAN THREE DOZEN FILMS; KEN HAS HAD A MAJOR ROLE A MERE HANDFUL OF THEM. BUT THERE’S ONE KEY REASON WHY KEN IS ALWAYS LAGGG SIGNIFINTLY BEHD BARBIE AND 'S A LOT EPER THAN THE DOLL’S SEEMG LACK OF POPULARY: KEN HAS BEEN MISST. HE’S NOT BARBIE’S BOYIEND. HE’S BARBIE’S GAY BT IEND.DPE MATTEL’S SISTENCE THAT BARBIE AND KEN ARE A HAPPY ROMANTIC RELATNSHIP, THERE’S PLENTY OF SPECULATN ABOUT KEN’S SEXUALY. EVEN IF HIS MAKERS CLAIM HIM TO BE STRAIGHT, THERE’S MOUNTG PROOF TO THE NTRARY. PERHAPS THE MOST DISPUTABLE EVINCE THAT KEN IS FACT BOTH A MEMBER OF THE QUEER MUNY AND BARBIE’S BTIE, NOT BOY TOY, OM A RATHER SURPRISG PLACE: 2010’S TOY STORY 3.IN TOY STORY 3, BARBIE AND KEN PLAY A SURPRISGLY LARGE ROLE. THEIR TRODUCTN TO THE FILM IS TGED WH ROMANTIC TENSN. WHEN THE PAIR MEET, THE FILM VOK A MON TROPE: A ROMANTIC NEEDLE DROP HS THE MOMENT THE LOVERS LOCK EY. IN THIS SE, ’S “DREAM WEAVER” BY GARY WRIGHT. AS FAR AS BARBIE AND KEN ARE NCERNED, THEY’RE THE ONLY ON THE ROOM. “I LOVE YOUR LEG WARMERS!” KEN TELLS BARBIE. “NICE AST,” SHE BANTERS, WH HEAVY EMPHASIS ON THE FIRST SYLLABLE. BEFORE THGS GET TOO HEATED, THEY LOCK ARMS AND WALK OFF TOGETHER. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / GETTY LET’S BE HONT—SPE THE ROMANTIC OVERTON OF THE SCENE, THEIR BRIEF EXCHANGE TELLS EVERYTHG ABOUT HOW THEY SEE EACH OTHER. KEN DON’T MENTN ANYTHG ABOUT BARBIE’S BODY, STEAD HIGHLIGHTG HER LEG WARMERS. BUT BARBIE IS UNSUBTLY TRYG TO SCE KEN JT TWO WORDS. SHE’S AFTER KEN, BUT KEN IS AFTER SOMEONE WHOSE CLOTH HE N ADMIRE.SURE, LATER THE FILM, KEN AND BARBIE SAY “I LOVE YOU” TO EACH OTHER. AND THEY GO BACK AND FORTH BETWEEN SAYG EACH WORD OF “I LOVE YOU”—SO SOMEONE DIFFERENT N SAY “LOVE” EACH TIME, AS KEN EXPLAS. HE MENTNS OFFHAND THAT HE HAS EVERYTHG EXCEPT SOMEONE TO SHARE WH. BARBIE AND KEN EVEN NUZZLE THEIR NOS TOGETHER. Y, THERE’S FELY LOVE BETWEEN IENDS—BUT THROUGH ALL, THERE’S NOT A HT OF SEXUAL CHEMISTRY.LOOK, I KNOW WHAT YOU’RE THKG—SIR, THIS IS TOY STORY; WHAT EXACTLY ARE YOU EXPECTG? IF YOU LOOK AT OTHER ROMANC THE ANCHISE—WOODY AND BO PEEP, AND JSE AND BUZZ—THERE’S NO DOUBT THAT THERE’S REAL LOVE THERE BETWEEN THE SENTIENT TOYS. THEIR PASSN FOR ONE ANOTHER TRANSCENDS MORE THAN SIMPLY BEG TERTED EACH OTHER’S OUTFS. THE SAME NNOT BE SAID OF THE MATTEL DOLLS. THAT’S MA EVINT WHEN KEN FALLY GETS AN OPPORTUNY FOR TIMACY WH BARBIE. “THIS IS WHERE THE MAGIC HAPPENS,” HE TELLS BARBIE WHEN THEY FALLY GO TO HIS DREAMHOE TOGETHER, HAVG PARENTS ALL OVER THE WORLD CLUTCHG THEIR PEARLS. BUT FEAR NOT: KEN SIMPLY TAK BARBIE TO… HIS WALK- WARDROBE. ANY SEMBLANCE OF ROMANCE MAK WAY FOR IENDSHIP, WHEN THE PAIR JUBILANTLY PESE KEN’S OUTFS. AND STEAD OF DOG SOMETHG WILD LIKE KISSG BARBIE, KEN PUTS ON A FASHN SHOW FOR HER STEAD. THE FILM WON’T SAY , BUT A POST-CREDS PUNCHLE ABOUT KEN’S HANDWRG, PLETE WH HEARTS AND STARS SURROUNDG HIS NAME, TELLS WHAT WE NEED TO KNOW.THE HEAVILY IMPLIED NATURE OF KEN’S GAYNS TOY STORY 3 HARKENS BACK TO HOLLYWOOD’S TRADNAL GAY BT IEND-TYPE CHARACTERS. IN THE HAYS CO ERA, EXPLIC REFERENC TO HOMOSEXUALY WEREN’T ALLOWED, SO CHARACTERS LIKE VAN BUREN (FRANKL PANGBORN) 1937’S EASY LIVG, KIP (DAVID WAYNE) 1949’S ADAM’S RIB, OR ADDISON (GEE SANRS) 1950’S ALL ABOUT EVE STEAD WERE IMBUED WH EFFEMATE CHARACTERISTICS, OFFERG A GLIMPSE OUTSI OF HETERONORMATIVY WHOUT EXPLICLY BEG QUEER.NONE OF THE CHARACTERS WERE THE SAME—SOME WERE TTY, OTHERS SWEET. SOME HAD ULTERR MOTIV, AND OTHERS OFFERED UNNDNAL SUPPORT. BUT EACH OF THE GAY BT IENDS WAS TRSILLY FED BY THEIR RELATNSHIPS WH THEIR STRAIGHT IENDS. WE NEVER REALLY LEARNED MUCH ABOUT THEM AS DIVIDUALS. THEY LIVED ON THE MARGS, FLHG OUT THEIR STRAIGHT UNTERPARTS, HARDLY HAVG A PURPOSE WHOUT THEM; THAT PORTRAYAL REMAS TE TODAY. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / PHOTOS BY GETTY / WARNER BROS. DES LATER, 2010, THE GAY BT IEND WAS ALL THE RAGE; TEEN VOGUE EVEN WENT SO FAR AS TO PROCLAIM THE GBF AS THE SUMMER’S MT-HAVE ACCSORY. BUT UNLIKE THE FIRST HALF OF THE 20TH CENTURY, TODAY’S CEMA, THE GBF IS ALLOWED TO BE OPENLY GAY. AT THE SAME TIME, THEY STILL BARELY REGISTER AS PEOPLE WH CHARACTER TRAS BEYOND THEIR RELATNSHIPS WH THEIR STRAIGHT UNTERPARTS. IN MOVI LIKE MEAN GIRLS (2004), THE DEVIL WEARS PRADA (2006), EASY A (2010), NO STRGS ATTACHED (2011), AND ISN’T IT ROMANTIC (2019), GAY IENDS EXIST ENTIRELY THE ORB OF THEIR FEMALE IENDS. IT’S SUCH A STRONG TROPE THAT EVEN PERSISTS QUEER ROMANTIC EDI: 2020’S HAPPIT SEASON FDS JOHN (DAN LEVY) OFFERG ADVICE AND SNARKY ONE-LERS TO HIS LBIAN BTIE LI OF MEANGFUL CHARACTER VELOPMENT.IN TOY STORY 3, THE SAME IS TE OF KEN. HIS EXISTENCE PENDS ON AND CIRCULAT AROUND BARBIE. IN BARBIE, KEN HAS FOUND SOMEONE WHO REALLY UNRSTANDS HIM. HE DON’T GET ALONG WH THE OTHER TOYS, WHO MOCK HIM FOR BEG A “GIRL'S TOY.” BUT BARBIE LOV FASHN, JT LIKE HE DO. “NO ONE APPRECIAT CLOTH HERE, BARBIE,” KEN LAMENTS TO BARBIE, ABOUT THE OTHER TOYS’ TREATMENT OF HIM. “NO ONE!” BUT BARBIE DO, AND FOR KEN, THAT’S LIFE-CHANGG.THERE ARE PLENTY OF REASONS WHY THE FILM WOULDN’T OUTRIGHTLY STATE THAT KEN IS HOMOSEXUAL. NOT ONLY DO DISNEY SELF HAVE A PLITED HISTORY WH QUEER CHARACTERS, BUT KEN AND BARBIE ARE ALSO THE PROPERTY OF MATTEL, WHICH HAS ALWAYS BEEN STEADFAST ASSERTG KEN’S HETEROSEXUALY. THAT’S NEVER BEEN CLEARER THAN 1993 WHEN THE TOY PANY TRIED TO REIGNE KEN’S POPULARY MATTEL’S SOLUTN? EARRG MAGIC KEN. EARRG MAGIC KEN WAS A FIERCER, FELY MORE QUEER KEN THAN EVER BEFORE. THIS VERSN OF THE DOLL HAD BLEACHED BLON HAIR, A PURPLE LEATHER VT (!), A PK-PURPLE MH TOP (!!), AND OF URSE, AND EARRG THE “GAY EAR”. BUT THAT’S NOT ALL: AROUND KEN’S NECK WAS SOMETHG THAT ANY ACTIVE PARTICIPANT OF THE QUEER SCENE THE ’90S REGNIZED STANTLY—A CK RG (!!!).THE EARRG MAGIC KEN TURNED BARBIE’S BOYIEND TO AN OUT-AND-PROUD HOMOSEXUAL RAVER. MATTEL, OF URSE, VEHEMENTLY NIED ANY CLAIMS THAT KEN WAS GAY, LET ALONE THAT HE HAD SOMETHG AS PREPOSTERO AS A CK RG AROUND HIS NECK. AS LISA MCKENDALL, FORMER MANAGER OF MARKETG AND MUNITNS, SAID AN TERVIEW ABOUT THE DOLL, “WE’RE NOT THE BS OF PUTTG CK RGS TO THE HANDS OF LTLE GIRLS.”REGARDLS OF MATTEL’S TENTNS, ’S HARD TO NY WHAT THE EYE N SEE. DPE THE NAME, CK RGS AT THE TIME WERE ED AS A FASHN ACCSORY AND A SIGN OF FIANT QUEERNS AND SEX POSIVY. AS A RULT, GAY MEN BOUGHT THE DOLL DROV, AND SPE MATTEL ULTIMATELY RELLG THE DOLL AND WIPG AWAY ANY TRACE OF EARRG MAGIC KEN, WAS NEAR-IMPOSSIBLE TO SEE KEN AS ANYTHG BUT THE GLOR HOMOSEXUAL HE WAS BORN TO BE OM THEN ON. MATTEL SPENT THE NEXT UPLE OF S TRYG TO RETA KEN’S MORE HETERONORMATIVE, MASCULE IMAGE, BUT THE VEIL WAS LIFTED, AND THERE WAS NO GOG BACK. PHOTO ILLTRATN BY KELLY CAMERO/THE DAILY BEAST/PHOTOS BY GETTY/WARNER BROS. THOUGH MATTEL DON’T SEEM TO BE WILLG TO SAY KEN IS ACTUALLY GAY, THE KEN DOLLS OF RECENT YEARS SEEM TO REALLY LEAN TO KEN’S QUEERNS. THE YASSIFITN OF KEN IS CLEARLY UNRWAY. WHILE THERE IS NO WAY TO “DRS GAY,” THERE ARE SEVERAL DOLLS THAT SEEM TO SUGGT OTHERWISE, SUCH AS:FASHNISTA KEN #193, WHO LOOKS VERY EXCED TO TELL YOU ABOUT HIS NEW OBSSN, TROYE SIVAN;TRAVEL KEN DOLL, WHO HAS A SATCHEL PERFECT FOR BATHHO AND A PURPLE OVERNIGHT BAG THAT LERALLY PROCLAIMS HE’S “EXTRA;”KEN LOOKS DOLL, SERVG “I’M GONNA GIVE YOU A MAKEOVER”-TYPE REALNS WHILE SPORTG BLACK PLEATHER PANTS;THIS KEN, WHO WEARS THE LEAST HETEROSEXUAL DOUBLE NIM IMAGABLE.WHILE I HAVE A FEELG THE NEW BARBIE MOVIE WILL PUT THE WORK TO NVCE THAT KEN IS A HETERO DU WHO LOV NOTHG LIFE MORE THAN BARBIE HERSELF, THE WRG’S ALREADY ON THE WALL: KEN IS, AND ALWAYS WILL BE, BARBIE’S GAY BT IEND.KEEP OBSSG! SIGN UP FOR THE DAILY BEAST’S OBSSED NEWSLETTER AND FOLLOW ON FACEBOOK, TWTER, INSTAGRAM AND TIKTOK.READ MORE OF OUR BARBIE VERAGE HERE. BARRY LEVT

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So they had no ia that say, Madonna’s ol back up dancers, were actually gay AF.And that’s how we end up wh Earrg Magic Ken, a pann to Earrg Magic Barbie clad a purple mh shirt, a purple leather vt, wearg a big, shy, silver rg around his neck. While he fs to some gay stereotyp, (pecially om the early '90s), ’s the necklace that really got everyone’s attentn.As gay thor and journalist Dan Savage explas a lumn about the doll om 1993, the late '80s and early '90s, bis beg a sex toy, a ck rg was the queer fashn statement of the time.

The accsory was a staple of the gay club culture that was blowg up at the time, a scene Ken would f right to wh his leather/mh ensemble.Obvly, none of those ltle girls told the Mattel rearchers that they wanted Ken to wear a ck rg around his neck. Some even claim the bt sellg Barbie mol ever, but as Mattel is unwillg to discs our iend Ken’s current stat, that tle go to Total Hair Barbie (released the year before).Still, he will always have his ltle place history as the time Barbie supported her boyiend explorg his homosexual tennci. A lot of male actors, pecially of a certa age (Goslg is 42), would vote the media cycle around a movie built on gags about their character’s aquacy to retablishg their own domance, the way straight men ed to soak up aclas for playg gay rol while seizg every opportuny to drop a mentn of their girliends.

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"He's always read gay, " said Dan Savage, ternatnally renowned lumnist and podster, an email, "but has he ever read gayer than he did wh a gay sex toy around his neck?

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