In 1977, Gay Bob, “The World’s First Openly Gay Doll”, h store shelv. The 13-ch plastic doll was cheekily signed to look like a batn of Robert Redford and Pl Newman and was as much a totem of gay pri as he was a lculated parry agast the strik of anti-gay activism
Contents:
- THE FUTURE OF GAY BARBIE DOLLS AND THE HISTORY OF EARRG MAGIC KEN
- HOW GAY BOB, THE WORLD’S FIRST OPENLY GAY DOLL, CAME TO BE
- THE STORY BEHD GAY BOB, THE WORLD’S FIRST OUT-AND-PROUD DOLL
- MEET GAY BOB, THE 1977 DOLL THAT URGED PEOPLE TO COME OUT OF THE CLOSET
- WHAT ABOUT GAY BOB?
- KEN HAS ALWAYS BEEN BARBIE’S GAY BT FRIEND—NOT HER BOYIENDBARBIE’S BELOVED BEARD?FOR YEARS, PEOPLE HAVE QUTNED WHAT ROLE KEN REALLY PLAYS BARBIE’S LIFE. BUT THE TTH IS PLA SIGHT: KEN’S NOT BOYIEND MATERIAL. AT LEAST, NOT FOR BARBIE.BARRY LEVTFREELANCE WRERUPDATED JUL. 21, 2023 4:35AM EDT PHOTO ILLTRATN BY THE DAILY BEAST/GETTYIT’S BARBIE WEEK AT THE DAILY BEAST’S OBSSED, CELEBRATG THE DOLL’S POP-CULTURE HISTORY, OUR FAVORE BARBIE MEMORI, AND A CERTA MAJOR MOVIE. READ ALL OF OUR VERAGE HERE!“SHE’S EVERYTHG. HE’S JT KEN.” THAT’S THE TAGLE FOR THE WILDLY ANTICIPATED BARBIE MOVIE, DIRECTED BY GRETA GERWIG AND STARRG MARGOT ROBBIE AND RYAN GOSLG. THE IMPLITN IS CLEAR: COME FOR BARBIE, AND STAY FOR BARBIE… BUT KEN HAPPENS TO BE THERE TOO.KEN HAS LONG BEEN SEEN AS NOTHG BUT BARBIE’S HUMAN ACCSORY, BUT WASN’T ALWAYS THIS WAY FOR THE POOR MISUNRSTOOD DOLL. WHEN KEN WAS FIRST TRODUCED 1961, HIS FIRST MERCIAL TRIED TO POSN HIM AS BARBIE’S EQUAL AND, UNMISTAKABLY, BOYIEND. “GET BOTH BARBIE AND KEN AND SEE WHERE THE ROMANCE WILL LEAD!” THE MERCIAL PROMISED.SCE THEN, LIKE BARBIE, KEN HAS UNRGONE UNTLS TRANSFORMATNS AND FASHNS. BUT AS TIME WENT ON, KEN FOUND HIMSELF AN AFTERTHOUGHT. TOYMAKERS MATTEL NEVER GAVE HIM THE SAME KD OF BACKSTORI AS BARBIE—WHILE SHE’S HAD OVER 200 REERS, KEN HAS HAD JT SOME 40-ODD PROFSNS. (AN CREDIBLE AMOUNT OF JOBS FOR A PERSON, SURE. BUT FOR A DOLL? EMBARRASSG.) BARBIE HAS STARRED LOTS OF VIO GAM AND MORE THAN THREE DOZEN FILMS; KEN HAS HAD A MAJOR ROLE A MERE HANDFUL OF THEM. BUT THERE’S ONE KEY REASON WHY KEN IS ALWAYS LAGGG SIGNIFINTLY BEHD BARBIE AND 'S A LOT EPER THAN THE DOLL’S SEEMG LACK OF POPULARY: KEN HAS BEEN MISST. HE’S NOT BARBIE’S BOYIEND. HE’S BARBIE’S GAY BT IEND.DPE MATTEL’S SISTENCE THAT BARBIE AND KEN ARE A HAPPY ROMANTIC RELATNSHIP, THERE’S PLENTY OF SPECULATN ABOUT KEN’S SEXUALY. EVEN IF HIS MAKERS CLAIM HIM TO BE STRAIGHT, THERE’S MOUNTG PROOF TO THE NTRARY. PERHAPS THE MOST DISPUTABLE EVINCE THAT KEN IS FACT BOTH A MEMBER OF THE QUEER MUNY AND BARBIE’S BTIE, NOT BOY TOY, OM A RATHER SURPRISG PLACE: 2010’S TOY STORY 3.IN TOY STORY 3, BARBIE AND KEN PLAY A SURPRISGLY LARGE ROLE. THEIR TRODUCTN TO THE FILM IS TGED WH ROMANTIC TENSN. WHEN THE PAIR MEET, THE FILM VOK A MON TROPE: A ROMANTIC NEEDLE DROP HS THE MOMENT THE LOVERS LOCK EY. IN THIS SE, ’S “DREAM WEAVER” BY GARY WRIGHT. AS FAR AS BARBIE AND KEN ARE NCERNED, THEY’RE THE ONLY ON THE ROOM. “I LOVE YOUR LEG WARMERS!” KEN TELLS BARBIE. “NICE AST,” SHE BANTERS, WH HEAVY EMPHASIS ON THE FIRST SYLLABLE. BEFORE THGS GET TOO HEATED, THEY LOCK ARMS AND WALK OFF TOGETHER. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / GETTY LET’S BE HONT—SPE THE ROMANTIC OVERTON OF THE SCENE, THEIR BRIEF EXCHANGE TELLS EVERYTHG ABOUT HOW THEY SEE EACH OTHER. KEN DON’T MENTN ANYTHG ABOUT BARBIE’S BODY, STEAD HIGHLIGHTG HER LEG WARMERS. BUT BARBIE IS UNSUBTLY TRYG TO SCE KEN JT TWO WORDS. SHE’S AFTER KEN, BUT KEN IS AFTER SOMEONE WHOSE CLOTH HE N ADMIRE.SURE, LATER THE FILM, KEN AND BARBIE SAY “I LOVE YOU” TO EACH OTHER. AND THEY GO BACK AND FORTH BETWEEN SAYG EACH WORD OF “I LOVE YOU”—SO SOMEONE DIFFERENT N SAY “LOVE” EACH TIME, AS KEN EXPLAS. HE MENTNS OFFHAND THAT HE HAS EVERYTHG EXCEPT SOMEONE TO SHARE WH. BARBIE AND KEN EVEN NUZZLE THEIR NOS TOGETHER. Y, THERE’S FELY LOVE BETWEEN IENDS—BUT THROUGH ALL, THERE’S NOT A HT OF SEXUAL CHEMISTRY.LOOK, I KNOW WHAT YOU’RE THKG—SIR, THIS IS TOY STORY; WHAT EXACTLY ARE YOU EXPECTG? IF YOU LOOK AT OTHER ROMANC THE ANCHISE—WOODY AND BO PEEP, AND JSE AND BUZZ—THERE’S NO DOUBT THAT THERE’S REAL LOVE THERE BETWEEN THE SENTIENT TOYS. THEIR PASSN FOR ONE ANOTHER TRANSCENDS MORE THAN SIMPLY BEG TERTED EACH OTHER’S OUTFS. THE SAME NNOT BE SAID OF THE MATTEL DOLLS. THAT’S MA EVINT WHEN KEN FALLY GETS AN OPPORTUNY FOR TIMACY WH BARBIE. “THIS IS WHERE THE MAGIC HAPPENS,” HE TELLS BARBIE WHEN THEY FALLY GO TO HIS DREAMHOE TOGETHER, HAVG PARENTS ALL OVER THE WORLD CLUTCHG THEIR PEARLS. BUT FEAR NOT: KEN SIMPLY TAK BARBIE TO… HIS WALK- WARDROBE. ANY SEMBLANCE OF ROMANCE MAK WAY FOR IENDSHIP, WHEN THE PAIR JUBILANTLY PESE KEN’S OUTFS. AND STEAD OF DOG SOMETHG WILD LIKE KISSG BARBIE, KEN PUTS ON A FASHN SHOW FOR HER STEAD. THE FILM WON’T SAY , BUT A POST-CREDS PUNCHLE ABOUT KEN’S HANDWRG, PLETE WH HEARTS AND STARS SURROUNDG HIS NAME, TELLS WHAT WE NEED TO KNOW.THE HEAVILY IMPLIED NATURE OF KEN’S GAYNS TOY STORY 3 HARKENS BACK TO HOLLYWOOD’S TRADNAL GAY BT IEND-TYPE CHARACTERS. IN THE HAYS CO ERA, EXPLIC REFERENC TO HOMOSEXUALY WEREN’T ALLOWED, SO CHARACTERS LIKE VAN BUREN (FRANKL PANGBORN) 1937’S EASY LIVG, KIP (DAVID WAYNE) 1949’S ADAM’S RIB, OR ADDISON (GEE SANRS) 1950’S ALL ABOUT EVE STEAD WERE IMBUED WH EFFEMATE CHARACTERISTICS, OFFERG A GLIMPSE OUTSI OF HETERONORMATIVY WHOUT EXPLICLY BEG QUEER.NONE OF THE CHARACTERS WERE THE SAME—SOME WERE TTY, OTHERS SWEET. SOME HAD ULTERR MOTIV, AND OTHERS OFFERED UNNDNAL SUPPORT. BUT EACH OF THE GAY BT IENDS WAS TRSILLY FED BY THEIR RELATNSHIPS WH THEIR STRAIGHT IENDS. WE NEVER REALLY LEARNED MUCH ABOUT THEM AS DIVIDUALS. THEY LIVED ON THE MARGS, FLHG OUT THEIR STRAIGHT UNTERPARTS, HARDLY HAVG A PURPOSE WHOUT THEM; THAT PORTRAYAL REMAS TE TODAY. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / PHOTOS BY GETTY / WARNER BROS. DES LATER, 2010, THE GAY BT IEND WAS ALL THE RAGE; TEEN VOGUE EVEN WENT SO FAR AS TO PROCLAIM THE GBF AS THE SUMMER’S MT-HAVE ACCSORY. BUT UNLIKE THE FIRST HALF OF THE 20TH CENTURY, TODAY’S CEMA, THE GBF IS ALLOWED TO BE OPENLY GAY. AT THE SAME TIME, THEY STILL BARELY REGISTER AS PEOPLE WH CHARACTER TRAS BEYOND THEIR RELATNSHIPS WH THEIR STRAIGHT UNTERPARTS. IN MOVI LIKE MEAN GIRLS (2004), THE DEVIL WEARS PRADA (2006), EASY A (2010), NO STRGS ATTACHED (2011), AND ISN’T IT ROMANTIC (2019), GAY IENDS EXIST ENTIRELY THE ORB OF THEIR FEMALE IENDS. IT’S SUCH A STRONG TROPE THAT EVEN PERSISTS QUEER ROMANTIC EDI: 2020’S HAPPIT SEASON FDS JOHN (DAN LEVY) OFFERG ADVICE AND SNARKY ONE-LERS TO HIS LBIAN BTIE LI OF MEANGFUL CHARACTER VELOPMENT.IN TOY STORY 3, THE SAME IS TE OF KEN. HIS EXISTENCE PENDS ON AND CIRCULAT AROUND BARBIE. IN BARBIE, KEN HAS FOUND SOMEONE WHO REALLY UNRSTANDS HIM. HE DON’T GET ALONG WH THE OTHER TOYS, WHO MOCK HIM FOR BEG A “GIRL'S TOY.” BUT BARBIE LOV FASHN, JT LIKE HE DO. “NO ONE APPRECIAT CLOTH HERE, BARBIE,” KEN LAMENTS TO BARBIE, ABOUT THE OTHER TOYS’ TREATMENT OF HIM. “NO ONE!” BUT BARBIE DO, AND FOR KEN, THAT’S LIFE-CHANGG.THERE ARE PLENTY OF REASONS WHY THE FILM WOULDN’T OUTRIGHTLY STATE THAT KEN IS HOMOSEXUAL. NOT ONLY DO DISNEY SELF HAVE A PLITED HISTORY WH QUEER CHARACTERS, BUT KEN AND BARBIE ARE ALSO THE PROPERTY OF MATTEL, WHICH HAS ALWAYS BEEN STEADFAST ASSERTG KEN’S HETEROSEXUALY. THAT’S NEVER BEEN CLEARER THAN 1993 WHEN THE TOY PANY TRIED TO REIGNE KEN’S POPULARY MATTEL’S SOLUTN? EARRG MAGIC KEN. EARRG MAGIC KEN WAS A FIERCER, FELY MORE QUEER KEN THAN EVER BEFORE. THIS VERSN OF THE DOLL HAD BLEACHED BLON HAIR, A PURPLE LEATHER VT (!), A PK-PURPLE MH TOP (!!), AND OF URSE, AND EARRG THE “GAY EAR”. BUT THAT’S NOT ALL: AROUND KEN’S NECK WAS SOMETHG THAT ANY ACTIVE PARTICIPANT OF THE QUEER SCENE THE ’90S REGNIZED STANTLY—A CK RG (!!!).THE EARRG MAGIC KEN TURNED BARBIE’S BOYIEND TO AN OUT-AND-PROUD HOMOSEXUAL RAVER. MATTEL, OF URSE, VEHEMENTLY NIED ANY CLAIMS THAT KEN WAS GAY, LET ALONE THAT HE HAD SOMETHG AS PREPOSTERO AS A CK RG AROUND HIS NECK. AS LISA MCKENDALL, FORMER MANAGER OF MARKETG AND MUNITNS, SAID AN TERVIEW ABOUT THE DOLL, “WE’RE NOT THE BS OF PUTTG CK RGS TO THE HANDS OF LTLE GIRLS.”REGARDLS OF MATTEL’S TENTNS, ’S HARD TO NY WHAT THE EYE N SEE. DPE THE NAME, CK RGS AT THE TIME WERE ED AS A FASHN ACCSORY AND A SIGN OF FIANT QUEERNS AND SEX POSIVY. AS A RULT, GAY MEN BOUGHT THE DOLL DROV, AND SPE MATTEL ULTIMATELY RELLG THE DOLL AND WIPG AWAY ANY TRACE OF EARRG MAGIC KEN, WAS NEAR-IMPOSSIBLE TO SEE KEN AS ANYTHG BUT THE GLOR HOMOSEXUAL HE WAS BORN TO BE OM THEN ON. MATTEL SPENT THE NEXT UPLE OF S TRYG TO RETA KEN’S MORE HETERONORMATIVE, MASCULE IMAGE, BUT THE VEIL WAS LIFTED, AND THERE WAS NO GOG BACK. PHOTO ILLTRATN BY KELLY CAMERO/THE DAILY BEAST/PHOTOS BY GETTY/WARNER BROS. THOUGH MATTEL DON’T SEEM TO BE WILLG TO SAY KEN IS ACTUALLY GAY, THE KEN DOLLS OF RECENT YEARS SEEM TO REALLY LEAN TO KEN’S QUEERNS. THE YASSIFITN OF KEN IS CLEARLY UNRWAY. WHILE THERE IS NO WAY TO “DRS GAY,” THERE ARE SEVERAL DOLLS THAT SEEM TO SUGGT OTHERWISE, SUCH AS:FASHNISTA KEN #193, WHO LOOKS VERY EXCED TO TELL YOU ABOUT HIS NEW OBSSN, TROYE SIVAN;TRAVEL KEN DOLL, WHO HAS A SATCHEL PERFECT FOR BATHHO AND A PURPLE OVERNIGHT BAG THAT LERALLY PROCLAIMS HE’S “EXTRA;”KEN LOOKS DOLL, SERVG “I’M GONNA GIVE YOU A MAKEOVER”-TYPE REALNS WHILE SPORTG BLACK PLEATHER PANTS;THIS KEN, WHO WEARS THE LEAST HETEROSEXUAL DOUBLE NIM IMAGABLE.WHILE I HAVE A FEELG THE NEW BARBIE MOVIE WILL PUT THE WORK TO NVCE THAT KEN IS A HETERO DU WHO LOV NOTHG LIFE MORE THAN BARBIE HERSELF, THE WRG’S ALREADY ON THE WALL: KEN IS, AND ALWAYS WILL BE, BARBIE’S GAY BT IEND.KEEP OBSSG! SIGN UP FOR THE DAILY BEAST’S OBSSED NEWSLETTER AND FOLLOW ON FACEBOOK, TWTER, INSTAGRAM AND TIKTOK.READ MORE OF OUR BARBIE VERAGE HERE. BARRY LEVT
THE FUTURE OF GAY BARBIE DOLLS AND THE HISTORY OF EARRG MAGIC KEN
Wh Greta Gerwig's Barbie set to h theaters this July, we cid to take a look back at the past, prent, and future of gay Barbie dolls. * first gay barbie doll *
Dolls (like iced ffee, stg chairs rrectly, and not beg able to drive) are cidly gay culture. In 1977, "Gay Bob, " marketed as the world's first gay doll, was sold through mail-orr ads gay magaz.
HOW GAY BOB, THE WORLD’S FIRST OPENLY GAY DOLL, CAME TO BE
* first gay barbie doll *
" But there's nothg herently gay about dolls themselv – they're toys, piec of plastic after all. In the same ve, there's nothg herently gay about doll llectg as a hobby, as a passn, as an art form. Younger LGBTQ llectors aren’t nnectg as much over the nostalgic dolls themselv, as much as they are g social media to nnect wh other gay fans.
We aren't worryg about gay stuff if we're rerootg a doll head, e we keep prickg our fgers on accint, and our wrists and palms are sore om g pliers. And for many LGBTQ folks, pecially gay boys and trans girls, that's credibly important. Mattel never gave any non gay characters that anchise, but I fd profoundly movg that lots of lbians/bi girls see themselv characters like Clawen [dghter of the Wolf Man] and Twyla [dghter of the Boogyman].
THE STORY BEHD GAY BOB, THE WORLD’S FIRST OUT-AND-PROUD DOLL
In 1977, the world's first gay doll was lnched. And to play wh him, you had to lerally take him out of his closet. * first gay barbie doll *
So while we wa for the brands' next move, gay culture will keep claimg dolls bee we know our hearts that they're ours as much as anyone's. When to gay Barbie dolls, the Mattel toy pany hasn’t always been a pneer, but they have always been the center of the nversatn. And for all we know, Earrg Magic Ken stigated the unfound fear among agile mascule fathers regardg the notn that playg wh dolls uld lead to their sons beg gay.
MEET GAY BOB, THE 1977 DOLL THAT URGED PEOPLE TO COME OUT OF THE CLOSET
The First Openly Gay Doll (for everyone) Was a Trailblazer Toy * first gay barbie doll *
But 1993, Mattel released Earrg Magic Ken, a doll that quickly beme an accintal gay in.
Bee he f nearly every sgle early-90s gay stereotype, nversatns grew around Ken’s sexualy and he quickly beme a highly sought-after Barbie pecially among gay men—rultg the doll sellg out by Christmastime shortly after s but. Ken's actually bee a gay in sce the 1990s when he was sold as "Earrg Magic Ken, " plete wh an earrg and a necklace that rembled a sex toy.
WHAT ABOUT GAY BOB?
And he was anatomilly was as much a totem of gay pri as he was a lculated parry agast the strik of anti-gay activism. He was created to antagonize society at a time when Gay Rights were hard to e by.
Acrdg to the anti-gay lobby group Protect Ameri’s Children, Bob was “evince of the speratn the homosexual mpaign has reached s effort to put the homosexual liftyle across to the Amerin people.
” Funny enough, Bob’s “g out” party cid directly wh the righteo prence of the “Save Our Children” mpaign, a movement led by sger and polil activist, Ana Bryant, that manufactured an atmosphere of hatred on the basis that gay people were recg children.
KEN HAS ALWAYS BEEN BARBIE’S GAY BT FRIEND—NOT HER BOYIENDBARBIE’S BELOVED BEARD?FOR YEARS, PEOPLE HAVE QUTNED WHAT ROLE KEN REALLY PLAYS BARBIE’S LIFE. BUT THE TTH IS PLA SIGHT: KEN’S NOT BOYIEND MATERIAL. AT LEAST, NOT FOR BARBIE.BARRY LEVTFREELANCE WRERUPDATED JUL. 21, 2023 4:35AM EDT PHOTO ILLTRATN BY THE DAILY BEAST/GETTYIT’S BARBIE WEEK AT THE DAILY BEAST’S OBSSED, CELEBRATG THE DOLL’S POP-CULTURE HISTORY, OUR FAVORE BARBIE MEMORI, AND A CERTA MAJOR MOVIE. READ ALL OF OUR VERAGE HERE!“SHE’S EVERYTHG. HE’S JT KEN.” THAT’S THE TAGLE FOR THE WILDLY ANTICIPATED BARBIE MOVIE, DIRECTED BY GRETA GERWIG AND STARRG MARGOT ROBBIE AND RYAN GOSLG. THE IMPLITN IS CLEAR: COME FOR BARBIE, AND STAY FOR BARBIE… BUT KEN HAPPENS TO BE THERE TOO.KEN HAS LONG BEEN SEEN AS NOTHG BUT BARBIE’S HUMAN ACCSORY, BUT WASN’T ALWAYS THIS WAY FOR THE POOR MISUNRSTOOD DOLL. WHEN KEN WAS FIRST TRODUCED 1961, HIS FIRST MERCIAL TRIED TO POSN HIM AS BARBIE’S EQUAL AND, UNMISTAKABLY, BOYIEND. “GET BOTH BARBIE AND KEN AND SEE WHERE THE ROMANCE WILL LEAD!” THE MERCIAL PROMISED.SCE THEN, LIKE BARBIE, KEN HAS UNRGONE UNTLS TRANSFORMATNS AND FASHNS. BUT AS TIME WENT ON, KEN FOUND HIMSELF AN AFTERTHOUGHT. TOYMAKERS MATTEL NEVER GAVE HIM THE SAME KD OF BACKSTORI AS BARBIE—WHILE SHE’S HAD OVER 200 REERS, KEN HAS HAD JT SOME 40-ODD PROFSNS. (AN CREDIBLE AMOUNT OF JOBS FOR A PERSON, SURE. BUT FOR A DOLL? EMBARRASSG.) BARBIE HAS STARRED LOTS OF VIO GAM AND MORE THAN THREE DOZEN FILMS; KEN HAS HAD A MAJOR ROLE A MERE HANDFUL OF THEM. BUT THERE’S ONE KEY REASON WHY KEN IS ALWAYS LAGGG SIGNIFINTLY BEHD BARBIE AND 'S A LOT EPER THAN THE DOLL’S SEEMG LACK OF POPULARY: KEN HAS BEEN MISST. HE’S NOT BARBIE’S BOYIEND. HE’S BARBIE’S GAY BT IEND.DPE MATTEL’S SISTENCE THAT BARBIE AND KEN ARE A HAPPY ROMANTIC RELATNSHIP, THERE’S PLENTY OF SPECULATN ABOUT KEN’S SEXUALY. EVEN IF HIS MAKERS CLAIM HIM TO BE STRAIGHT, THERE’S MOUNTG PROOF TO THE NTRARY. PERHAPS THE MOST DISPUTABLE EVINCE THAT KEN IS FACT BOTH A MEMBER OF THE QUEER MUNY AND BARBIE’S BTIE, NOT BOY TOY, OM A RATHER SURPRISG PLACE: 2010’S TOY STORY 3.IN TOY STORY 3, BARBIE AND KEN PLAY A SURPRISGLY LARGE ROLE. THEIR TRODUCTN TO THE FILM IS TGED WH ROMANTIC TENSN. WHEN THE PAIR MEET, THE FILM VOK A MON TROPE: A ROMANTIC NEEDLE DROP HS THE MOMENT THE LOVERS LOCK EY. IN THIS SE, ’S “DREAM WEAVER” BY GARY WRIGHT. AS FAR AS BARBIE AND KEN ARE NCERNED, THEY’RE THE ONLY ON THE ROOM. “I LOVE YOUR LEG WARMERS!” KEN TELLS BARBIE. “NICE AST,” SHE BANTERS, WH HEAVY EMPHASIS ON THE FIRST SYLLABLE. BEFORE THGS GET TOO HEATED, THEY LOCK ARMS AND WALK OFF TOGETHER. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / GETTY LET’S BE HONT—SPE THE ROMANTIC OVERTON OF THE SCENE, THEIR BRIEF EXCHANGE TELLS EVERYTHG ABOUT HOW THEY SEE EACH OTHER. KEN DON’T MENTN ANYTHG ABOUT BARBIE’S BODY, STEAD HIGHLIGHTG HER LEG WARMERS. BUT BARBIE IS UNSUBTLY TRYG TO SCE KEN JT TWO WORDS. SHE’S AFTER KEN, BUT KEN IS AFTER SOMEONE WHOSE CLOTH HE N ADMIRE.SURE, LATER THE FILM, KEN AND BARBIE SAY “I LOVE YOU” TO EACH OTHER. AND THEY GO BACK AND FORTH BETWEEN SAYG EACH WORD OF “I LOVE YOU”—SO SOMEONE DIFFERENT N SAY “LOVE” EACH TIME, AS KEN EXPLAS. HE MENTNS OFFHAND THAT HE HAS EVERYTHG EXCEPT SOMEONE TO SHARE WH. BARBIE AND KEN EVEN NUZZLE THEIR NOS TOGETHER. Y, THERE’S FELY LOVE BETWEEN IENDS—BUT THROUGH ALL, THERE’S NOT A HT OF SEXUAL CHEMISTRY.LOOK, I KNOW WHAT YOU’RE THKG—SIR, THIS IS TOY STORY; WHAT EXACTLY ARE YOU EXPECTG? IF YOU LOOK AT OTHER ROMANC THE ANCHISE—WOODY AND BO PEEP, AND JSE AND BUZZ—THERE’S NO DOUBT THAT THERE’S REAL LOVE THERE BETWEEN THE SENTIENT TOYS. THEIR PASSN FOR ONE ANOTHER TRANSCENDS MORE THAN SIMPLY BEG TERTED EACH OTHER’S OUTFS. THE SAME NNOT BE SAID OF THE MATTEL DOLLS. THAT’S MA EVINT WHEN KEN FALLY GETS AN OPPORTUNY FOR TIMACY WH BARBIE. “THIS IS WHERE THE MAGIC HAPPENS,” HE TELLS BARBIE WHEN THEY FALLY GO TO HIS DREAMHOE TOGETHER, HAVG PARENTS ALL OVER THE WORLD CLUTCHG THEIR PEARLS. BUT FEAR NOT: KEN SIMPLY TAK BARBIE TO… HIS WALK- WARDROBE. ANY SEMBLANCE OF ROMANCE MAK WAY FOR IENDSHIP, WHEN THE PAIR JUBILANTLY PESE KEN’S OUTFS. AND STEAD OF DOG SOMETHG WILD LIKE KISSG BARBIE, KEN PUTS ON A FASHN SHOW FOR HER STEAD. THE FILM WON’T SAY , BUT A POST-CREDS PUNCHLE ABOUT KEN’S HANDWRG, PLETE WH HEARTS AND STARS SURROUNDG HIS NAME, TELLS WHAT WE NEED TO KNOW.THE HEAVILY IMPLIED NATURE OF KEN’S GAYNS TOY STORY 3 HARKENS BACK TO HOLLYWOOD’S TRADNAL GAY BT IEND-TYPE CHARACTERS. IN THE HAYS CO ERA, EXPLIC REFERENC TO HOMOSEXUALY WEREN’T ALLOWED, SO CHARACTERS LIKE VAN BUREN (FRANKL PANGBORN) 1937’S EASY LIVG, KIP (DAVID WAYNE) 1949’S ADAM’S RIB, OR ADDISON (GEE SANRS) 1950’S ALL ABOUT EVE STEAD WERE IMBUED WH EFFEMATE CHARACTERISTICS, OFFERG A GLIMPSE OUTSI OF HETERONORMATIVY WHOUT EXPLICLY BEG QUEER.NONE OF THE CHARACTERS WERE THE SAME—SOME WERE TTY, OTHERS SWEET. SOME HAD ULTERR MOTIV, AND OTHERS OFFERED UNNDNAL SUPPORT. BUT EACH OF THE GAY BT IENDS WAS TRSILLY FED BY THEIR RELATNSHIPS WH THEIR STRAIGHT IENDS. WE NEVER REALLY LEARNED MUCH ABOUT THEM AS DIVIDUALS. THEY LIVED ON THE MARGS, FLHG OUT THEIR STRAIGHT UNTERPARTS, HARDLY HAVG A PURPOSE WHOUT THEM; THAT PORTRAYAL REMAS TE TODAY. PHOTO ILLTRATN BY KELLY CAMERO / THE DAILY BEAST / PHOTOS BY GETTY / WARNER BROS. DES LATER, 2010, THE GAY BT IEND WAS ALL THE RAGE; TEEN VOGUE EVEN WENT SO FAR AS TO PROCLAIM THE GBF AS THE SUMMER’S MT-HAVE ACCSORY. BUT UNLIKE THE FIRST HALF OF THE 20TH CENTURY, TODAY’S CEMA, THE GBF IS ALLOWED TO BE OPENLY GAY. AT THE SAME TIME, THEY STILL BARELY REGISTER AS PEOPLE WH CHARACTER TRAS BEYOND THEIR RELATNSHIPS WH THEIR STRAIGHT UNTERPARTS. IN MOVI LIKE MEAN GIRLS (2004), THE DEVIL WEARS PRADA (2006), EASY A (2010), NO STRGS ATTACHED (2011), AND ISN’T IT ROMANTIC (2019), GAY IENDS EXIST ENTIRELY THE ORB OF THEIR FEMALE IENDS. IT’S SUCH A STRONG TROPE THAT EVEN PERSISTS QUEER ROMANTIC EDI: 2020’S HAPPIT SEASON FDS JOHN (DAN LEVY) OFFERG ADVICE AND SNARKY ONE-LERS TO HIS LBIAN BTIE LI OF MEANGFUL CHARACTER VELOPMENT.IN TOY STORY 3, THE SAME IS TE OF KEN. HIS EXISTENCE PENDS ON AND CIRCULAT AROUND BARBIE. IN BARBIE, KEN HAS FOUND SOMEONE WHO REALLY UNRSTANDS HIM. HE DON’T GET ALONG WH THE OTHER TOYS, WHO MOCK HIM FOR BEG A “GIRL'S TOY.” BUT BARBIE LOV FASHN, JT LIKE HE DO. “NO ONE APPRECIAT CLOTH HERE, BARBIE,” KEN LAMENTS TO BARBIE, ABOUT THE OTHER TOYS’ TREATMENT OF HIM. “NO ONE!” BUT BARBIE DO, AND FOR KEN, THAT’S LIFE-CHANGG.THERE ARE PLENTY OF REASONS WHY THE FILM WOULDN’T OUTRIGHTLY STATE THAT KEN IS HOMOSEXUAL. NOT ONLY DO DISNEY SELF HAVE A PLITED HISTORY WH QUEER CHARACTERS, BUT KEN AND BARBIE ARE ALSO THE PROPERTY OF MATTEL, WHICH HAS ALWAYS BEEN STEADFAST ASSERTG KEN’S HETEROSEXUALY. THAT’S NEVER BEEN CLEARER THAN 1993 WHEN THE TOY PANY TRIED TO REIGNE KEN’S POPULARY MATTEL’S SOLUTN? EARRG MAGIC KEN. EARRG MAGIC KEN WAS A FIERCER, FELY MORE QUEER KEN THAN EVER BEFORE. THIS VERSN OF THE DOLL HAD BLEACHED BLON HAIR, A PURPLE LEATHER VT (!), A PK-PURPLE MH TOP (!!), AND OF URSE, AND EARRG THE “GAY EAR”. BUT THAT’S NOT ALL: AROUND KEN’S NECK WAS SOMETHG THAT ANY ACTIVE PARTICIPANT OF THE QUEER SCENE THE ’90S REGNIZED STANTLY—A CK RG (!!!).THE EARRG MAGIC KEN TURNED BARBIE’S BOYIEND TO AN OUT-AND-PROUD HOMOSEXUAL RAVER. MATTEL, OF URSE, VEHEMENTLY NIED ANY CLAIMS THAT KEN WAS GAY, LET ALONE THAT HE HAD SOMETHG AS PREPOSTERO AS A CK RG AROUND HIS NECK. AS LISA MCKENDALL, FORMER MANAGER OF MARKETG AND MUNITNS, SAID AN TERVIEW ABOUT THE DOLL, “WE’RE NOT THE BS OF PUTTG CK RGS TO THE HANDS OF LTLE GIRLS.”REGARDLS OF MATTEL’S TENTNS, ’S HARD TO NY WHAT THE EYE N SEE. DPE THE NAME, CK RGS AT THE TIME WERE ED AS A FASHN ACCSORY AND A SIGN OF FIANT QUEERNS AND SEX POSIVY. AS A RULT, GAY MEN BOUGHT THE DOLL DROV, AND SPE MATTEL ULTIMATELY RELLG THE DOLL AND WIPG AWAY ANY TRACE OF EARRG MAGIC KEN, WAS NEAR-IMPOSSIBLE TO SEE KEN AS ANYTHG BUT THE GLOR HOMOSEXUAL HE WAS BORN TO BE OM THEN ON. MATTEL SPENT THE NEXT UPLE OF S TRYG TO RETA KEN’S MORE HETERONORMATIVE, MASCULE IMAGE, BUT THE VEIL WAS LIFTED, AND THERE WAS NO GOG BACK. PHOTO ILLTRATN BY KELLY CAMERO/THE DAILY BEAST/PHOTOS BY GETTY/WARNER BROS. THOUGH MATTEL DON’T SEEM TO BE WILLG TO SAY KEN IS ACTUALLY GAY, THE KEN DOLLS OF RECENT YEARS SEEM TO REALLY LEAN TO KEN’S QUEERNS. THE YASSIFITN OF KEN IS CLEARLY UNRWAY. WHILE THERE IS NO WAY TO “DRS GAY,” THERE ARE SEVERAL DOLLS THAT SEEM TO SUGGT OTHERWISE, SUCH AS:FASHNISTA KEN #193, WHO LOOKS VERY EXCED TO TELL YOU ABOUT HIS NEW OBSSN, TROYE SIVAN;TRAVEL KEN DOLL, WHO HAS A SATCHEL PERFECT FOR BATHHO AND A PURPLE OVERNIGHT BAG THAT LERALLY PROCLAIMS HE’S “EXTRA;”KEN LOOKS DOLL, SERVG “I’M GONNA GIVE YOU A MAKEOVER”-TYPE REALNS WHILE SPORTG BLACK PLEATHER PANTS;THIS KEN, WHO WEARS THE LEAST HETEROSEXUAL DOUBLE NIM IMAGABLE.WHILE I HAVE A FEELG THE NEW BARBIE MOVIE WILL PUT THE WORK TO NVCE THAT KEN IS A HETERO DU WHO LOV NOTHG LIFE MORE THAN BARBIE HERSELF, THE WRG’S ALREADY ON THE WALL: KEN IS, AND ALWAYS WILL BE, BARBIE’S GAY BT IEND.KEEP OBSSG! SIGN UP FOR THE DAILY BEAST’S OBSSED NEWSLETTER AND FOLLOW ON FACEBOOK, TWTER, INSTAGRAM AND TIKTOK.READ MORE OF OUR BARBIE VERAGE HERE. BARRY LEVT
So, whether you were gay, straight, tolerant, or bigoted, was almost impossible not to hear somethg about Gay Bob.
“I thk every gay man was aware of Gay Bob, ” says Chris Byrne, a 30-year-pl veteran of the toy dtry, thor of five books on toy history, and a featured expert on Netflix’s h documentary, The Toys That Ma Us. The heo and ignorant views people like Ana Bryant poed created an atmosphere of hatred toward gay people. ”Gizmo Development via Joe Wolf/FlickrWell, was Gay Bob a toy, or a polil statement?
“To fully appreciate Gay Bob, one has to thk about the role of mp and self-pretg humor the gay sensibily, ” he says.