our story — gay water

Contents:

• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?
• CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
• GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
• IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY
• GAY WATERS
• FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT
• GAY WATERS
• A DRK FOR THE COMMUNY - GAY WATER
• GAY MOSW MOSW CY GUI
• GAY MOSW · CY GUI
• THE 5 BEST MOSW GAY CLUBS & BARSGAY CLUBS & BARS MOSW

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud.

CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

IT’S HERE, IT’S QUEER: INTRODUCG GAY WATER, A LGBTQIA+ CANNED VODKA SODA BRAND AIMG TO DTIGMATIZE THE WORD GAY

New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

GAY WATERS

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said. Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT

Urban Dictnary, “Gay Water” is “A vodka soda water wh lemon or lime.

A gay man's perfect gateway to a good buzz and a small waistle. ” In a sentence: “Bar goer: “Can I get two gay waters please? Splash wh Gay Water.

GAY WATERS

“Gay Water”, a nned vodka soda brand lnch today. “For many years, the term ‘gay water' has been known wh the queer muny as a lloquialism for a vodka soda. As of today, the brand Gay Water officially lnch to brg that phrase to the mastream as one of the first alholic beverag found and ground the LGBTQ+ muny.

Gay Water prs release. The pch is cute, makg the se for the brand as an already tablished generic term for vodka sodas the gay market seeks to fd adoptn.

@hoddspenrs I love drkg so I started @gay water | g july 14!

A DRK FOR THE COMMUNY - GAY WATER

#gay #smallbs ♬ Makeba – Ja. Gay Water: A Lighter Choice. Pched first as a brandg missn that “creat posive change the dtry” and “sparks joy every time you see and taste , ” Gay Water “also aims to appeal to folks tryg to make healthier liftyle choic, but still want to enjoy alhol.

GAY MOSW MOSW CY GUI

Gay Water is not the first attempted lnch of a gay beverage.

The rise queer-owned pani, among them Republic Rtorative, Mother Road Brewg Company, Gay Beer, Supergay, Tribi, Kgs County Distillery, Dom Punctum, Tolago Hard Seltzer, and Flyg Panda Specialty Beverage Co are all LGBTQ+ owned beverage pani that have ma their mark.

The founr says Gay Water will fill the “distct lack of LGBTQ+ reprentatn the alhol dtry”. “Head Gay In Charge” and How Did This Happen? Lnched by a gay fluencer @hoddspenrs, lls himself “Head Gay Charge” wh 120K followers on TikTok, work experience postg socials for Yahoo rporate and a long list of imprsive marketg posns.

GAY MOSW · CY GUI

@hoddspenrs silly ppl dog silly thgs for @gay water | g july 20! #gay #smallbs #gaywater ♬ Rh – Troye Sivan.

More om the prs release: Gay Water is not jt a beverage pany; 's a brand that “reprents the LGBTQ+ muny all year round”.

Claims that the mere existence of your product–assumg you get past the petn for shelf and idge space and the juggernt out to scuttle Bud Light ignor you–will somehow stigmatize the word ‘gay' might have been te s ago.

THE 5 BEST MOSW GAY CLUBS & BARSGAY CLUBS & BARS MOSW

Gay Water is diverse. I was fortunate enough to build an amazg muny onle and that is the only reason gay water uld exist today.