Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

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But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

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“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

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“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. Rt assured, there are still plenty of cematic treats on the horizon: We’ve got an Atralian ballroom romance, a Bayard Rt bpic, Pedro Pasl playg a gay wboy, and loads of lic queer horror. Night Shyamalan’s Knock at the Cab tells the story of a gay uple (Jonathan Groff and Ben Aldridge) and their adopted dghter Wen (Kristen Cui) as they grapple wh an impossible ultimatum: sacrifice someone or else the world will end.

Hontly, the whole thg sounds like Booksmart meets, well, Fight Club, and that’s exactly the kd of energy queer-themed teen edi — TBDDavid Lee / NetflixRarely has there been a bpic stg cisn as perfect as tappg Tony and Emmy-wng actor Colman Domgo to play gay civil rights activist Bayard Rt, a man who was an enormo fluence on Mart Luther Kg, Jr., among other key lears, but who mostly worked behd the scen. So if you make him a gay wboy a short film directed by Pedro Almodóvar — who, by the way, was once poised to direct Brokeback Mounta — I’ll s up straight my chair and pay rapt attentn.

As Variety noted last year, Jul hatch the scheme after spottg Prton a gay sna and realizg that, bee he was drag when the attack occurred, his assailant won’t regnize him. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

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“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

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A gay-owned Virgia rtrant is a dispute wh s neighbors - Washgton Post.

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