Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

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The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.

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Rt assured, there are still plenty of cematic treats on the horizon: We’ve got an Atralian ballroom romance, a Bayard Rt bpic, Pedro Pasl playg a gay wboy, and loads of lic queer horror. Night Shyamalan’s Knock at the Cab tells the story of a gay uple (Jonathan Groff and Ben Aldridge) and their adopted dghter Wen (Kristen Cui) as they grapple wh an impossible ultimatum: sacrifice someone or else the world will end.

Hontly, the whole thg sounds like Booksmart meets, well, Fight Club, and that’s exactly the kd of energy queer-themed teen edi — TBDDavid Lee / NetflixRarely has there been a bpic stg cisn as perfect as tappg Tony and Emmy-wng actor Colman Domgo to play gay civil rights activist Bayard Rt, a man who was an enormo fluence on Mart Luther Kg, Jr., among other key lears, but who mostly worked behd the scen. So if you make him a gay wboy a short film directed by Pedro Almodóvar — who, by the way, was once poised to direct Brokeback Mounta — I’ll s up straight my chair and pay rapt attentn. As Variety noted last year, Jul hatch the scheme after spottg Prton a gay sna and realizg that, bee he was drag when the attack occurred, his assailant won’t regnize him.

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

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“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

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The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

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A gay-owned Virgia rtrant is a dispute wh s neighbors - Washgton Post.

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