Perry Stevens, Lisa M. Carlson, Johanna M. Hman, An Analysis of Tobac Indtry Marketg to Lbian, Gay, Bisexual, and Transgenr (LGBT) Populatns: Strategi for Mastream Tobac Control and Preventn, Health Promotn Practice, Vol. 5, No. 3, The Shiftg Landspe: Tobac Control and Preventn Five Years After the Master Settlement Agreement (July 2004), pp. 129S-134S
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Individuals who are lbian, gay, or bisexual e tobac at higher rat than those who are straight and those who are transgenr e tobac at higher rat than cisgenr dividuals.
In 2022, lbian, gay, or bisexual high school stunts ed tobac products at nearly one and a half tim the rate of straight stunts, 21. [iv] In 2020 smokg rat among gay, lbian, and bisexual adults the US were signifintly higher than rat for straight adults, 16. 5%) of lbian or gay adults who smoke e menthol cigarett, a higher rate than straight adults who smoke.
In 1995, one tobac pany created a marketg strategy known as “Project SCUM” or subculture urban marketg targeted at gay men and dividuals experiencg homelsns San Francis. Ltle is known about cigarette brand preference (which enurag staed smokg behavr) among lbian, gay, and bisexual (LGB) smokers, who have higher cigarette smokg rat than heterosexual populatns. Lbian, gay, and bisexual (LGB) populatns have higher cigarette smokg rat than heterosexual populatns.
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LGB smokers were more likely to e Camel (lbian/gay, OR = 1.
2]) and Amerin Spir cigarett (lbian/gay, OR = 2. Lbian/gay smokers had higher odds of Marlboro cigarette e (OR = 1. Interactns between LGB and female inti (vs gay or bisexual male) were posively associated wh Camel, Marlboro, and Newport e.
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The teractn between lbian/gay and Hispanic/Lato ethnicy (vs lbian/gay Whe) was also posively associated wh Newport e. Cigarette smokg is the leadg preventable e of ath the US, and studi show that lbian, gay, and bisexual (LGB) populatns have higher cigarette smokg rat than the general populatn (20%–27% vs 14%) (1, 2).
First, we examed relatnships between sexual orientatn (heterosexual, gay, lbian, and bisexual) and cigarette brand preference a US-based, natnally reprentative sample. Bee rponse optns clud more than 50 brands, we foced our analysis on participants who smoked the cigarette brands ed most monly across the 3 sexual orientatn groups our sample (heterosexual, lbian/gay, bisexual).