Gay Water, a new nned cktail, wants to be the anti-Bud Light - WTOP News

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GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * category gay *

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

A HANDY GUI TO ALL GAY MEN

The gay world is often reprented as some sort of monolhic whole that has the same culture. That is a lie. It is actually broken down to a handful of substrata to which each gay belongs. Here they are. * category gay *

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said.

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Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.

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“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.

Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

The gay world is often reprented as some sort of monolhic whole that has the same culture. It is actually broken down to a handful of substrata to which each gay belongs. Here they like the world at large may stereotype gays as mcg wrist flippers wh great taste bent on givg everyone they meet a make over.

MISS MANNERS: NOSY WOMEN AT RETIREMENT MUNY ASK RINT ‘ARE YOU GAY?’ DURG DNER

* category gay *

That said, when the gays see a fellow homosexual the public sphere, we try to plug them to the nvenient taxonomy the muny has ma for self. They may not be very faiar to the world at large, but they are certaly faiar to the brothers butt say that each gay person belongs to one of the typ is a b ceptive.

Dcriptn: This young breed of gays is never over 30 and tends to be on the queeny si and hews closely to the nventnal stereotyp of gay man. Wild, ornery, and still gettg over their g out issu, the twk is the gay gone wild, and is ba to olr men who are to tryg to suck off their youthful energy.

Subtegori: The Twunk, the Gay-sian, the A&F boy. Celebry Example: Kev SmhGay Jocks.

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Dcriptn: This guy pris himself on the fact that no one thks he is gay until he tells them. He wears T-shirts and ball ps wh his favore team logo, and lik guys who are "non-scene, " unls the scene is a gay sports team.

Subtegori: Gay football players, gay soccer plays, gay gby players, etc. Celebry Example: This is such a specific type don't really exists the world at large, but the Platonic ial of a circu boy is DJ Brett HenrichsenGay-Listers.

Dcriptn: The are the uppy homos who live the good life, and are generally too good for you.

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They ually work advertisg, PR, marketg, or the entertament dtry and make a ton of sh which they e to have perfect apartments, fantastic wardrob, and summer hom near all the other gay-listers. Subtegori: Power gays, the velvet mafia.

*BEAR-MAGAZINE.COM* CATEGORY GAY

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