Move Over Bud Light, Gay Water Is Here and It's Queer - INTO

Contents:

• MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
• GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT
• OPEN UP J. BETTER NOT HAVE ANY GAY BUD LIGHT NS THERE.
• DCHG GAY PRI MONTH AND BLACK HISTORY MONTH FOR CHA MONEY MARKET CELEBRATN MONTH
• HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY
• MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER

MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER

*Photo cred: Gay Water via Instagram.

Where Bud Light sks, Gay Water ris to the ocsn. On Thursday, the brightly-packaged nned alholic beverage Gay Water lnched s way to happy hours.

Named after the nickname given to the vodka and soda bo that’s equently orred gay bars, Gay Water wants to be the drk of choice for the queer muny. Spencer Hodson, a gay man, created the product wh the LGBTQ+ muny md. Hodson created Gay Water to be out, loud, and proud.

GAY WATER CLAPS BACK AT BUD LIGHT'S INSCERE LGBTQ+ SUPPORT

And while Gay Water’s four sugar-ee flavors, watermelon, lime, peach and grapeu, n be purchased select retailers, Gay Water’s reach is expand through onle sal. “Puttg a product wh the word gay the tle is reprentatn self. Sometim great ias start om vatn nversatns, as did the creatn of Gay Water.

OPEN UP J. BETTER NOT HAVE ANY GAY BUD LIGHT NS THERE.

Wh that, Hodson believ that ’s “exactly the right time” to enter Gay Water to the market. Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone. Baird, notably, reached out to his gay neighbors on Castro Street, key among them a radil labor activist named Howard Wallace and a lol mera-shop owner and aspirg polician, Harvey Milk.

DCHG GAY PRI MONTH AND BLACK HISTORY MONTH FOR CHA MONEY MARKET CELEBRATN MONTH

Milk told Baird that he had to get unn jobs for openly gay men and women. Baird agreed to both, and a historic gay–labor aln was born. And say ‘Hey, get rid of that sh!’ ” Owners and patrons plied, and Coors beme a rare sight at gay bars and clubs.

By the 1990s, Joe and other fay members were also lked to Moral Majory and anti-gay, fay-valu ndidat and .

As one boytt leaflet noted 1997, “When you support Coors, they fight agast your rights.” It was, the leaflet said, “Trickle Down Homophobia.”. As Joe’s brother Bill put a 1977 meetg wh gay activists Los Angel, “We found out that the gay muny was havg a boytt of our product, and this was the first time that we knew there was a very well-fed gay muny.”. In 1979 Coors add sexual orientatn to s nondiscrimatn clse and began payg for ads gay publitns.

HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY

Many gay activists refed to see the efforts as anythg more than disgenuo payoffs and have vigoroly protted Coors’ sponsorships over the years.

In 1979, when the pany sought to open a send brewery on the East Coast, Virgia’s Shenandoah Valley, lols worried that their home would bee “a haven for homosexuals” bee of Coors’ advertisg mpaigns.

It ultimately took the pany two years to secure the land for s new brewery, all while litely balancg overtur to both nservativ and gay nsumers.

MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER

As one nsultg firm nclud after nng a seri of foc groups 1988, most queer beer drkers uld not “intify any scenar unr which they would beg to drk [Coors] products.” It simply wasn’t worth to try to w them over, suggted the firm: “The gay muny’s negative feelgs n ep.” As a rult, the nsumers flocked to imports like Corona and Heeken, as well as domtics like Budweiser—and y, Bud Light. One such supporter is newer Gay Water. However, the pany is reclaimg the phrase "gay water" by offerg four fun flavors of the drk: lime, peach, grapeu, and watermelon.

Followg s lnch on July 20, Gay Water will be available as a variety 12-pack for $36.

Gay Water also sells tumblers and hats, wh s Instagram htg at stickers beg available soon. Currently, Gay Water ships to 35 stat, and asks ctomers to expect lays shippg as the pany settl . While Gay Water hasn't publicly mented on other drk brands' LGBTQ+ support (or lack thereof), 's certaly on many people's mds, nsirg the recent Bud Light ntroversy.