Pri and Polics: Gay Beer and Marketg 'Authenticy' | VePair

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Loyal Brands' label-centric Gay Beer rais qutns about what means to "thentilly" target the LGBTQ craft beer muny.

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BEER IS SO GAY

A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns * is pbr gay beer *

Loyal Brands Gay Beer. Y., Gay Beer is currently available select NYC Whole Foods lotns, on the NYC Ferry, as well as onle through TapRm. A portn of Gay Beer proceeds go to LGBTQ advocy groups each quarter, Gay Beer tells VePair.

PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’

GLAAD, an LGBTQ+ media advocy anizatn, has scribed Coors as "among the most progrsive for s employee polici toward gays."Budweiser has also sponsored a number of LGBTQ+ events, cludg London Pri and Toronto Pri 2019. Ask what mak a gay bar gay and the answers will vary.

What you’ll rarely hear, though, is that a gay bar is a gay bar bee of the drks. Gay Beer, Dyke Beer, and Queer Brewg are among the emergg group of beer producers that are centerg queer inty and queer muny, whether by highlightg queer brewers, donatg some profs to queer chari, or creatg queer third spac — munal spac distct om home and work — at a time when they’re disappearg.

*BEAR-MAGAZINE.COM* IS PBR GAY BEER

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data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp eiGjZk"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT tPofh"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX gPBNpL bric ContentHearRubricContaer-eTudtt iRsSlw"><a class="RubricLk-gRWSOU cwyjHY bric__lk" href="/news"><span class="RubricName-fVtemz cLxcNi">News</span></a></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd jdcWfa isouMH">Pabst Blue Ribbon Delet Tweet About “Eatg Ass”</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ eijTxK">Brands want to sound relatable — but apparently not <em>that</em> relatable.</div><div class="ContentHearByle-kmPyCa emiglw"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearContributorImage-cvjZXn epCAJC"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearContributorImage-cvjZXn epCAJC rponsive-image"><source media="(max-width: 767px)" srcSet=" 80w" siz="66px"/><source media="(m-width: 768px)" srcSet=" 90w" siz="66px"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH hdWCIC byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span><a 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data-event-click="{"element":"ExternalLk","outgogURL":"mailto:?subject=Pabst%20Blue%20Ribbon%20Delet%20Tweet%20About%20%E2%80%9CEatg%20Ass%E2%80%9D&" href="mailto:?subject=Pabst%20Blue%20Ribbon%20Delet%20Tweet%20About%20%E2%80%9CEatg%20Ass%E2%80%9D& rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-email" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Email</tle><path d="M6 23h20V9H6v14zm3.631-12H22.37l-6.368 5.661L9.631 11zM24 12.227V21H8v-8.773l8.002 7.109L24 12.227z" fill-le="evenodd"></path></svg></div></a></li></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kJkLmH article-body__ntent"><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p> </p><p>At this pot, seemgly every brand acunt on social media has gone through a few crgeworthy attempts to appear hip and appeal to a young dience, but for a sgle shg moment this week, Pabst Blue Ribbon took that #RelatableContent game to s logil endpot: <a href=">rim jobs</a>.</p><p>On Monday, the official Twter acunt for the Amerin beer brand offered a simple suggtn for anyone observg <a href=">Dry January</a>: “Not drkg this January? Try eatg ass!” Which was, let’s be hont, a <em>pellg</em> suggtn. (Although personally, eatg ass? In <em>this</em> panmic?)</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="vmj2aw"></div></div><div aria-label="social media post" class="TwterEmbedContaer-ggEzfU fHwbKp"><div class="MsageBannerWrapper-krrtvl zGyQW ConsentBannerWrapper-bMdLtU WTFWJ" data-ttid="msage-banner"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ MsageBannerContent-gLUJfX iUEiRd cBiKDS jWqkgM"><h4 class="ConsentBannerTle-lgaGAH gOfech">Twter ntent</h4><p>This ntent n also be viewed on the se <a href=" target="_blank" rel="nofollow noreferrer" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ConsentBannerLk-dJZMSz iUEiRd cBiKDS hMJHAg">origat</a> om.</p></div></div></div><p>Naturally, the tweet was leted only a few hours later, bee rporatns are actually jt a group of wards sus and not your horny queer iend whom you met a Disrd server.</p><div class="Contaer-bkChBi byNLHx"></div><p>“We apologize about the language and ntent of our recent tweets,” said Nick Reely, vice print of marketg for Pabst, a statement to <a href="><em>Adweek</em></a><em>.</em> “The tweets qutn were wrten poor judgment [...] In no way do the ntent of the tweets reflect the valu of Pabst and our associat.”</p><p>Reely ntued that Pabst was “handlg the matter ternally,” and <em>we’re</em> <em>sure you are, Nick, you dirty, dirty boy</em>.</p><div class="GenericCalloutWrapper-tojWn iezhXq llout--has-top-borr" data-ttid="GenericCallout"><div class="ContentCardEmbedWrapper-kULtsE iGAJsG ntent-rd-embed ntent-rd-embed--stacked" data-ttid="ContentCardEmbedWrapper"><div class="ContentCardEmbedImage-iwqgVw jlIubp ntent-rd-embed__image" data-ttid="ContentCardEmbedImage"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><img alt="'Call Me By Your Name'; the peach emoji; 'Parase'" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/></picture></span></div><div class="ContentCardEmbedInfo-bDftKl bGnSrq"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentCardEmbedHed-kJVPGC iUEiRd gFmvMS cewqFA ntent-rd-embed__hed" data-ttid="ContentCardEmbedHed"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ContentCardEmbedHedLk-eXLwe iUEiRd gFmvMS hRaEiJ eFUKSb ntent-rd-embed__hed-lk" href="/story/peach-danger-ll-me-by-your-name-ratched-parase" data-ttid="ContentCardEmbedHedLk">How Peach Went From Sexual Innuendo to Symbol of Doom on Screen</a></div><div data-ttid="ContentCardEmbedDek" class="ContentCardEmbedDek-bA-DKch hXdQfY">From <em>Call Me by Your Name</em> to <em>Parase</em> to <em>Ratched</em>, the u has found a new reputatn as an omen of danger.</div></div></div></div><p>Salads and the tossg thereof asi, ’s always hysteril when a brand — pecially one that sells alhol — wants to emulate the experience of beg a Cool, Rnchy Inter Gay so sperately that they hire someone extremely onle to do , and then panic about matag a wholome public image. And by “hysteril,” we mean “predictable.”</p><p>The jok about how PBR and sweaty hole sentially taste the same n wre themselv at this pot, but what would be <em>really</em> good ee publicy for the pany is if they’d had the nvictn to leave the tweet up. After all, if any beer is the official drk of gettg rimmed a gay bar’s bathroom, ’s PBR, baby! Dance wh the partner you me wh! </p><p>And don’t y’all dare fire that social media manager, they’ve got their fger on the pulse. Jt make sure they wash .</p><p><em><strong>Get the bt of what’s queer.</strong></em> <a href=">Sign up for <em>them</em>.'s weekly newsletter here.</a></p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="h9q6x8"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx jkqdij ContentFooterTagCloud-krQmRG ZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectnHear-cOforY iUEiRd chxZaG kQQRmu">Tags</span><a href="/tags/humor" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hSmufO fWJQiy hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gSGCJB bUkXwu">humor</span></a></div></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ntent-bottom-anchor"></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-footer"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="recirc-list-wrapper viewport-monor-anchor"><div class="RowWrapper-UmqTg HEhan ContentFooterRelated-kEBiFe kVUuwq"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 SummaryCollectnGridComponent-ktyEog bdTTVU summary-llectn-grid RecircListDefltOverlaySummaryCollectnGrid-AHJhY bEaXiL recirc-list__ems summary-llectn-grid--four-lumns summary-llectn-grid--TextBelowLeft"><div class="GridItem-buujkM kHPPIF grid--em"><div class="SummaryCollectnGridContent-eVUpRm gOErDJ"><div class="SectnTleRoot-dBGvdq iEHvtl SummaryCollectnGridSectnTle-fCmYwG izjbVn" data-ttid="SectnTle"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet dxqEAa dvxNrX jttyjJ">Read More</hear></div><div class="SummaryCollectnGridItems-DZShR edYbup hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff fKazuH summary-em summary-em--has-le summary-em--article summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm eIFuYX" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href="/story/tips-and-tricks-for-safe-anal-sex" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB 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BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span>Matt Bme</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fKazuH summary-em summary-em--has-le summary-em--article summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm eIFuYX" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href="/story/how-to-top-gui-to-beg-a-better-top" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="How to Top: Our Tips for Beg a Better, Safer Top Bed" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Sex And Relatnships</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href="/story/how-to-top-gui-to-beg-a-better-top" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kBFaWv summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How to Top: Our Tips for Beg a Better, Safer Top Bed</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY dHMSJg summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH ecFEgL byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By 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class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Everythg You Need to Know Before Your First Gay Sex Party" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk 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