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data-ttid="ContentHearContaer" class="ContentHearContaer-cGKRbE knDxNq"><div class="ContentHearHedAccredatnWrapper-GFiQf cDNVlV"><div data-ttid="ContentHearTleBlockWrapper" class="ContentHearTleBlockWrapper-cjmSKp eiGjZk"><div data-ttid="ContentHearRubric" class="ContentHearRubricBlock-LmpbT tPofh"><div data-ttid="ContentHearRubricDateBlock" class="ContentHearRubricDateBlock-kAQcZP fTFWxD"><div class="RubricWrapper-dKmCNX gPBNpL bric ContentHearRubricContaer-eTudtt iRsSlw"><a class="RubricLk-gRWSOU cwyjHY bric__lk" href="/news"><span class="RubricName-fVtemz cLxcNi">News</span></a></div></div></div><h1 data-ttid="ContentHearHed" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearHed-NCyCC iUEiRd jdcWfa isouMH">Pabst Blue Ribbon Delet Tweet About “Eatg Ass”</h1></div><div class="ContentHearAccredatn-lfctVB etVsnJ ntent-hear__accredatn" data-ttid="ContentHearAccredatn"><div class="ContentHearDek-bIqFFZ eijTxK">Brands want to sound relatable — but apparently not <em>that</em> relatable.</div><div class="ContentHearByle-kmPyCa emiglw"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset ContentHearContributorImage-cvjZXn epCAJC"><picture class="RponsiveImagePicture-cWuUZO dUOtEa ContentHearContributorImage-cvjZXn epCAJC rponsive-image"><source media="(max-width: 767px)" srcSet=" 80w" siz="66px"/><source media="(m-width: 768px)" srcSet=" 90w" siz="66px"/><img alt="" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></picture></span><div class="ContentHearByleContent-dpPmNn DRFq"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl ContentHearByl-cZqgyJ bHLeKI"><p class="ByleWrapper-jWHrLH hdWCIC byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ByleLk-gEnFiw iUEiRd hSmufO skIR eErqIx byle__name-lk button" href="/ntributor/samantha-riel">Samantha Riel</a></span></span></p></div><time data-ttid="ContentHearPublishDate" dateTime="2022-01-06T15:19:55-05:00" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentHearPublishDate-eIBicG iUEiRd dCoEhu bDGyxQ">January 6, 2022</time></div></div><div class="SocialInsWrapper-hKMEXV ffgPVr social-ins social-ins--standard ContentHearAccredatnSocialIns-jorO fPzfaa ntent-hear__social-share"><ul data-ttid="socialInslist" class="SocialInsList-cHVTIA ivmblD social-ins__list"><li class="SocialInsListItem-mbhR fxaFQj social-ins__list-em social-ins__list-em--twter social-ins__list-em--standard"><a aria-label="Share on Twter" class="external-lk SocialInExternalLk-huuzOU blkfJb social-ins__lk social-ins__lk--twter" data-event-click="{"element":"ExternalLk","outgogURL":"" href=" rel="nofollow noopener" target="_blank"><div 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data-event-click="{"element":"ExternalLk","outgogURL":"mailto:?subject=Pabst%20Blue%20Ribbon%20Delet%20Tweet%20About%20%E2%80%9CEatg%20Ass%E2%80%9D&" href="mailto:?subject=Pabst%20Blue%20Ribbon%20Delet%20Tweet%20About%20%E2%80%9CEatg%20Ass%E2%80%9D& rel="nofollow noopener" target="_blank"><div class="SocialInContaer-huXzUC pMzVC social-ins__in-ntaer"><svg class="SocialInNetworkInComponent-cZaKGz dlOAhZ in in-email" focable="false" viewBox="0 0 32 32" width="32" height="32" xmlns="><tle>Email</tle><path d="M6 23h20V9H6v14zm3.631-12H22.37l-6.368 5.661L9.631 11zM24 12.227V21H8v-8.773l8.002 7.109L24 12.227z" fill-le="evenodd"></path></svg></div></a></li></ul></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></asi></hear></div><div data-attribute-verso-pattern="article-body" class="ArticlePageContentBackGround-cNiFNN kJkLmH article-body__ntent"><div class="ArticlePageChunksContent-etcMtP bwyLBj"><div data-ttid="ArticlePageChunks" class="ArticlePageChunks-fLyCVG eOdfIs"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ArticlePageChunksGrid-hfxa bjczjj grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="BodyWrapper-kufPGa bectqB body body__ntaer article__body" data-journey-hook="client-ntent" data-ttid="BodyWrapper"><div class="body__ner-ntaer"><p> </p><p>At this pot, seemgly every brand acunt on social media has gone through a few crgeworthy attempts to appear hip and appeal to a young dience, but for a sgle shg moment this week, Pabst Blue Ribbon took that #RelatableContent game to s logil endpot: <a href=">rim jobs</a>.</p><p>On Monday, the official Twter acunt for the Amerin beer brand offered a simple suggtn for anyone observg <a href=">Dry January</a>: “Not drkg this January? Try eatg ass!” Which was, let’s be hont, a <em>pellg</em> suggtn. (Although personally, eatg ass? In <em>this</em> panmic?)</p><div class="AdWrapper-dQtivb fZrssQ ad ad---ntent"><div class="ad__slot ad__slot---ntent" data-no-id="vmj2aw"></div></div><div aria-label="social media post" class="TwterEmbedContaer-ggEzfU fHwbKp"><div class="MsageBannerWrapper-krrtvl zGyQW ConsentBannerWrapper-bMdLtU WTFWJ" data-ttid="msage-banner"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ MsageBannerContent-gLUJfX iUEiRd cBiKDS jWqkgM"><h4 class="ConsentBannerTle-lgaGAH gOfech">Twter ntent</h4><p>This ntent n also be viewed on the se <a href=" target="_blank" rel="nofollow noreferrer" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ConsentBannerLk-dJZMSz iUEiRd cBiKDS hMJHAg">origat</a> om.</p></div></div></div><p>Naturally, the tweet was leted only a few hours later, bee rporatns are actually jt a group of wards sus and not your horny queer iend whom you met a Disrd server.</p><div class="Contaer-bkChBi byNLHx"></div><p>“We apologize about the language and ntent of our recent tweets,” said Nick Reely, vice print of marketg for Pabst, a statement to <a href="><em>Adweek</em></a><em>.</em> “The tweets qutn were wrten poor judgment [...] In no way do the ntent of the tweets reflect the valu of Pabst and our associat.”</p><p>Reely ntued that Pabst was “handlg the matter ternally,” and <em>we’re</em> <em>sure you are, Nick, you dirty, dirty boy</em>.</p><div class="GenericCalloutWrapper-tojWn iezhXq llout--has-top-borr" data-ttid="GenericCallout"><div class="ContentCardEmbedWrapper-kULtsE iGAJsG ntent-rd-embed ntent-rd-embed--stacked" data-ttid="ContentCardEmbedWrapper"><div class="ContentCardEmbedImage-iwqgVw jlIubp ntent-rd-embed__image" data-ttid="ContentCardEmbedImage"><span class="SpanWrapper-umhxW jvZaPI rponsive-asset"><picture class="RponsiveImagePicture-cWuUZO dUOtEa rponsive-image"><img alt="'Call Me By Your Name'; the peach emoji; 'Parase'" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src=" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/></picture></span></div><div class="ContentCardEmbedInfo-bDftKl bGnSrq"><div class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ ContentCardEmbedHed-kJVPGC iUEiRd gFmvMS cewqFA ntent-rd-embed__hed" data-ttid="ContentCardEmbedHed"><a class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM ContentCardEmbedHedLk-eXLwe iUEiRd gFmvMS hRaEiJ eFUKSb ntent-rd-embed__hed-lk" href="/story/peach-danger-ll-me-by-your-name-ratched-parase" data-ttid="ContentCardEmbedHedLk">How Peach Went From Sexual Innuendo to Symbol of Doom on Screen</a></div><div data-ttid="ContentCardEmbedDek" class="ContentCardEmbedDek-bA-DKch hXdQfY">From <em>Call Me by Your Name</em> to <em>Parase</em> to <em>Ratched</em>, the u has found a new reputatn as an omen of danger.</div></div></div></div><p>Salads and the tossg thereof asi, ’s always hysteril when a brand — pecially one that sells alhol — wants to emulate the experience of beg a Cool, Rnchy Inter Gay so sperately that they hire someone extremely onle to do , and then panic about matag a wholome public image. And by “hysteril,” we mean “predictable.”</p><p>The jok about how PBR and sweaty hole sentially taste the same n wre themselv at this pot, but what would be <em>really</em> good ee publicy for the pany is if they’d had the nvictn to leave the tweet up. After all, if any beer is the official drk of gettg rimmed a gay bar’s bathroom, ’s PBR, baby! Dance wh the partner you me wh! </p><p>And don’t y’all dare fire that social media manager, they’ve got their fger on the pulse. Jt make sure they wash .</p><p><em><strong>Get the bt of what’s queer.</strong></em> <a href=">Sign up for <em>them</em>.'s weekly newsletter here.</a></p></div></div></div><div class="GridItem-buujkM fVLMby grid--em grid-layout__asi"><div class="StickyBoxWrapper-jfYB kNleGZ sticky-box"><div class="StickyBoxPrimary-dzWDWL cdhYoN sticky-box__primary"><div class="Contaer-bkChBi byNLHx"></div><div class="AdWrapper-dQtivb fZrssQ ad ad--rail"><div class="ad__slot ad__slot--rail" data-no-id="h9q6x8"></div></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--display-rail" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--display-rail"></div><div class="journey-un"></div></div></div><div class="StickyBoxPlaceholr-grPmrg dxAvXx"></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 PaywallInleBarrierWhWrapperGrid-fyrGfS kLQIUk grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__le-barrier article__body"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"><asi class="PaywallInleBarrierWrapper-iBnuqk lfXXa-D" data-ttid="PaywallInleBarrierWrapper"><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--paywall-le-barrier" role="prentatn" aria-live="pole" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--paywall-le-barrier"></div><div class="journey-un"></div></div></asi></div></div></div></div></div></div><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 ContentWrapperGrid-fvkmBv brYtrA grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div class="body body__ntaer"><div class="ntaer ntaer--body"><div class="ntaer--body-ner"></div></div></div></div></div></div></article><div class="ContentFooterWrapper-jVNdRG dTJkpP ArticlePageContentFooterGrid-ccsXYy eMZRHU article-body__footer"><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"></div></div></div><div class="RowWrapper-UmqTg HEhan"><div class="GridWrapper-cAzTTK kHBDeH grid grid-margs grid-ems-2 grid-layout--adrail narrow wi-adrail"><div class="GridItem-buujkM stRKV grid--em grid-layout__ntent"><div data-ttid="TagCloudWrapper" class="TagCloudWrapper-gGgndx jkqdij ContentFooterTagCloud-krQmRG ZLGh"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudSectnHear-cOforY iUEiRd chxZaG kQQRmu">Tags</span><a href="/tags/humor" class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BaseLk-eNWuiM TagCloudLk-kvjZFu iUEiRd hSmufO fWJQiy hIhJOI"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ TagCloudName-eAUnLd iUEiRd gSGCJB bUkXwu">humor</span></a></div></div></div></div><div data-ttid="ContentFooterBottom" class="ContentFooterBottom-jwWZfC kcbyiW"><div class="ntent-bottom-anchor"></div><div class="ConsumerMarketgUnThemedWrapper-iUTMTf jssHut nsumer-marketg-un nsumer-marketg-un--article-footer" role="prentatn" aria-hidn="te"><div class="nsumer-marketg-un__slot nsumer-marketg-un__slot--article-footer"></div><div class="journey-un"></div></div><div data-attr-viewport-monor="" class="recirc-list-wrapper viewport-monor-anchor"><div class="RowWrapper-UmqTg HEhan ContentFooterRelated-kEBiFe kVUuwq"><div class="GridWrapper-cAzTTK eRggVV grid grid-margs grid-ems-0 SummaryCollectnGridComponent-ktyEog bdTTVU summary-llectn-grid RecircListDefltOverlaySummaryCollectnGrid-AHJhY bEaXiL recirc-list__ems summary-llectn-grid--four-lumns summary-llectn-grid--TextBelowLeft"><div class="GridItem-buujkM kHPPIF grid--em"><div class="SummaryCollectnGridContent-eVUpRm gOErDJ"><div class="SectnTleRoot-dBGvdq iEHvtl SummaryCollectnGridSectnTle-fCmYwG izjbVn" data-ttid="SectnTle"><hear class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ SectnTleHed-dKqZet dxqEAa dvxNrX jttyjJ">Read More</hear></div><div class="SummaryCollectnGridItems-DZShR edYbup hi-read-more-ad" data-ttid="SummaryCollectnGridItems"><div class="SummaryItemWrapper-iwvBff fKazuH summary-em summary-em--has-le summary-em--article summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm eIFuYX" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href="/story/tips-and-tricks-for-safe-anal-sex" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-1" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB 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BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By </span>Matt Bme</span></span></p></div></div></div></div></div></div><div class="SummaryItemWrapper-iwvBff fKazuH summary-em summary-em--has-le summary-em--article summary-em--no-in summary-em--text-align-left summary-em--layout-placement-text-below summary-em--layout-posn-image-left summary-em--layout-proportns-50-50 summary-em--si-by-si-align-center summary-em--si-by-si-image-right-mobile-false summary-em--standard SummaryCollectnGridSummaryItem-WColm eIFuYX" role="button" tabx="0"><div class="SummaryItemAssetContaer-gwhFFH VOyg summary-em__asset-ntaer"><a class="SummaryItemImageLk-dshqxb cPpCwE summary-em__image-lk summary-em-trackg__image-lk" href="/story/how-to-top-gui-to-beg-a-better-top" aria-hidn="te" tabx="-1" data-ponent-type="recirc-river" data-recirc-id="em-image-2" data-recirc-pattern="summary-em" target="_self"><span class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="How to Top: Our Tips for Beg a Better, Safer Top Bed" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Sex And Relatnships</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-2" data-recirc-pattern="summary-em" href="/story/how-to-top-gui-to-beg-a-better-top" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kBFaWv summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">How to Top: Our Tips for Beg a Better, Safer Top Bed</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY dHMSJg summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH ecFEgL byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ BylePreamble-iJolpQ iUEiRd bCbgyH gnILss byle__preamble">By 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class="SpanWrapper-umhxW kGxnNB rponsive-asset SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image"><div data-tt="aspect-rat-ntaer" class="AspectRatContaer-bJHpJz hlQxkn"><div class="aspect-rat--overlay-ntaer"><picture class="RponsiveImagePicture-cWuUZO dUOtEa SummaryItemRponsiveAsset-hjGIGg bDvSkO summary-em__image rponsive-image"><noscript><source media="(max-width: 767px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><source media="(m-width: 768px)" srcSet=" 120w, 240w, 320w, 640w" siz="100vw"/><img alt="Everythg You Need to Know Before Your First Gay Sex Party" class="RponsiveImageContaer-eybHBd fptoWY rponsive-image__image" src="></noscript></picture></div></div></span></a></div><div class="SummaryItemContent-eiDYMl clSLtF summary-em__ntent"><div class="RubricWrapper-dKmCNX gPBNpL bric SummaryItemRubric-dguGKN lapGFj summary-em__bric"><span class="RubricName-fVtemz cLxcNi">Culture</span></div><a class="SummaryItemHedLk-civM dVrbhU summary-em-trackg__hed-lk summary-em__hed-lk summary-em__hed-lk--unrle-disable" data-ponent-type="recirc-river" data-recirc-id="em-hed-4" data-recirc-pattern="summary-em" href="/story/gay-sex-party-gui-1" target="_self"><div data-ttid="ClampWrapper" class="ClampWrapper-kZxfkB hTTNGO clamp SummaryItemHedBase-hiFYpQ kBFaWv summary-em__hed"><div class="ClampContent-hilPkr jVhSBH"><div class="SummaryItemHedTag-TWblf gxaOcP" data-ttid="SummaryItemHed">Everythg You Need to Know Before Your First Gay Sex Party</div></div></div></a><div class="SummaryItemByleWrapper-boCfbi hYsZi summary-em__byle-date-in"><div class="SummaryItemBaseByle-fFbXkY dHMSJg summary-em__byle"><div class="summary-em__byle__ntent"><div data-ttid="BylWrapper" class="BylWrapper-KIudk irTIfE byl"><p class="ByleWrapper-jWHrLH ecFEgL byle byl__byle" data-ttid="ByleWrapper" emProp="thor" emType="><span emProp="name" class="ByleNamWrapper-jbHncj fuDQVo"><span data-ttid="ByleName" class="ByleName-kwmrLn cYaBaU byle__name"><span class="BaseWrap-sc-gjQpdd BaseText-ewhhUZ 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