Loyal Brands' label-centric Gay Beer rais qutns about what means to "thentilly" target the LGBTQ craft beer muny.
Contents:
- WHAT MAK THIS BEER GAY?
- THE SEARCH FOR THE GAYT BEER IN AMERI HAS BEEN COMPLETED AND THE RULTS ARE IN
- HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY
- DID BUD LIGHT BEER ACUNT TWEET THAT IT HAT GAYS, TRANS PEOPLE?
- CONSERVATIVE FLUENCER MAK SHOCKG DISVERY ABOUT GAY PEOPLE & BEER
- BEER IS SO GAY
- PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- GAY BEER
- CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
WHAT MAK THIS BEER GAY?
It’s a simple proposn: A craft beer, owned by a gay uple and marketed to the LGBT muny. * gay beer drinker *
“It don’t make you gay, mak you a better person, ” -founr Jason Pazmo quips. Gay Beer me about bee the partners saw a lack of brands directly marketg to their muny, outsi of once-a-year Gay Pri stts.
THE SEARCH FOR THE GAYT BEER IN AMERI HAS BEEN COMPLETED AND THE RULTS ARE IN
A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns * gay beer drinker *
The beer’s name, while lighthearted, also taps to society’s gay panic, and fear of otherns. “I thought was an opportuny to take the word back and show there is no fear the word ‘gay’, ” Pazmo says.
Given that Gay Beer nods to s muny, s missn mandat quarterly donatns to LGBTQ anizatns.
Last month, Gay Beer held a fundraiser beneftg Marsha’s Hoe, an LGBTQ youth shelter the Bronx. “You’re holdg a n that says ‘gay, ’ but you’re still straight, ” Pazmo adds.
HEY BUD LIGHT BOYTTERS, PROTTG BEER IS ACTUALLY REALLY GAY
* gay beer drinker *
Gay Beer founrs and real-life uple Jon Moore and Jason Arsenlt / Gay Beer. One of their beers, Love Hazy IPA: Pri Edn, transforms Almanac’s most popular hazy IPA durg Pri month to a beer to support the Oakland LGBTQ Communy Center, a nonprof dited to enhancg and stag the well-beg of lbian, gay, bisexual, transgenr, and Queer people through tnal-, social-, health-, and wellns-related activi, programs, and servic.
DID BUD LIGHT BEER ACUNT TWEET THAT IT HAT GAYS, TRANS PEOPLE?
Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * gay beer drinker *
Partners bs and life, Shyla Sheppard and her wife, Missy Begay, opened their Native-, women-, and Queer-owned brewery New Mexi to rporate gredients and culture om their Native Amerin herage.
Born and raised on the Fort Berthold Rervatn North Dakota, Sheppard is a member of the Three Affiliated Trib, while Begay is the granddghter of Navajo silversmhs and weavers. A revered gay bar Greenwich Village New York Cy, The Stonewall Inn is the se of the historic Stonewall Inn Rts, six days of protts and rts rponse to New York Cy police raidg the bar. Often regnized as igng the gay rights movement the Uned Stat and worldwi, the Stonewall Uprisg and The Stonewall Inn have bee tegral to Queer history and the Queer muny.
Director of Operatns Anne Abrahamson has proudly reprented as a gay female on the Cerebral Brewg learship team sce jog the brewery four years ago. “It’s tly a muny for everyone, not jt black, whe, but straight, gay.”. DBCo serv the same gatherg functn as gay bars, which have slowly been disappearg om plac where once they were rnerston, leavg Queer people short supply of spac to ll their own.
CONSERVATIVE FLUENCER MAK SHOCKG DISVERY ABOUT GAY PEOPLE & BEER
Gay Beer partners wh Craft Beer Distributor Craft Collective to distribute Gay Beer. * gay beer drinker *
That means hostg gay-oriented events (like Bears, Brews, & Boys) and participatg cywi events (like the Boston Pri Para, which award DBCo Bt Float 2019).
Addnally, the brewery works wh Boston BAGLY, the Boston Alliance of Gay and Lbian Youth. A small gay and Mexin-owned brewery that opened only earlier this year, El Sueño has already ma a big impact on s muny. Started by craft beer lovers and members of the Queer muny, Jason Pazmo and Jon Moore, Gay Beer honors the herage of the Queer muny and speaks directly to a diverse dience.
BEER IS SO GAY
Beer cultivat nversatn, so Gay Beer, particular, emphasiz how we n make the dtry more diverse.
Wh all this md, a portn of proceeds om the sale of Gay Beer go directly back to supportg LGBTQIA+ advocy.
PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’
In the past, Gay Beer has worked wh anizatns like Project Renewal, Center for Black Equy, Hog Works, and more.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
Or hirg an entirely Queer staff and postg signs around the taproom that say racism and homophobia won’t stand. The taproom has bee a hub for the Queer muny, wh Goldspot hostg everythg om Queer Dungeons & Dragons to craft markets featurg Queer-owned bs to open mic nights wh Queer performers and gay dance parti.
One of Hieber’s favore events, Homos and Homi, v a BIPOC vegan food tck and a Queer-owned one, along wh Queer artists and vendors, to set up on Goldspot’s pat. Goldspot raised $300 durg the last Homos and Homi, but each participatg vendor donat too, brgg the grand total to a uple of thoand dollars.
GAY BEER
Wh s lorful chairs, beers, and staff, this very well uld be “the first gay brewery the world!” as proclaims on s webse.
CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
And sometim you’ll fd a beer like Gay Beach (named after a nickname for San Francis’s Dolor Park, a well-known venue for Pri) released for Pri 2018 that explicly shows the brewery’s Queer roots.
The Queer Beer veteran and Chigo-based brewery’s Gay IPA reprents exactly what the name says—beg gay.