In the early 2000s, heterosexuals who favored European jeans, we bars and fancy face creams — the llg rds of some women and gay men — sparked a marketg enzy.
Contents:
INTRODUCG THE STROMO! WHY STRAIGHT MALE STARS ARE GOG GAY(ISH)
* was metrosexual gay *
AdvertisementSKIP ADVERTISEMENTYterday StylIn the early 2000s, heterosexuals who favored European jeans, we bars and fancy face creams — the llg rds of some women and gay men — sparked a marketg Illtratn by The New York TimOrigal headle: “Metrosexuals Come Out, ” om June Orr of Mose: Picture this: a young, profsnal male who lov tailored shirts, $40 face cream, we bars and shoppg wh iends — and he’s not gay! Was the ia of straight men adoptg a purportedly “gay” athetic at some fundamental level homophobic (“I may look gay, but please don’t thk I am! For those who were cryogenilly ozen before “Queer Eye for the Straight Guy” first buted that year, metrosexuals were a supposed new breed of athetilly-attuned straight men promoted by trend foresters like Marian Salzman and epomized by the soccer star David Beckham, who “pats his fgernails, braids his hair and pos for gay magaz, all while matag a manly profile on the pch, ” as Warren St.
“Along wh terms like ‘PoMosexual, ’ ‘jt gay enough’ and ‘flamg heterosexuals, ’” he add, “the word metrosexual is now gag currency among Amerin marketers who are fumblg for a term to scribe this new type of femized man. Call homosexual, feme, hip, not hip — I don’t re. John noted, was ed the mid-90s by the Brish journalist Mark Simpson, who wr about gay issu, to “satirize what he saw as nsumerism’s toll on tradnal masculy.
” Today the ia of straight men mg gay inography for style cu (to attract women, no ls) smacks of cultural appropriatn.