Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.

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“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

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“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

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The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

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“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

Michael Sam beme the first openly gay player to be drafted when the then-St. -based profsnal league to e out as gay.

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The late rapper’s rerd label released one of his albums dubbed “Grandsos” last week, and this week there’s a viral vio of Kg Von admtg to the police officers that he was gay, and social media is gog nuts.

The vio first posted by DJ Akamiks saw Kg Von requtg that police officers put him protective ctody bee he was gay and hence uld be attacked a regular jail cell. The late 26-year-old never admted publicly that he was homosexual or gave any sign that fans would notice, hence the vio shockg fans.

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However, on Tuday, footage went viral of the “Took Her to the O” rapper claimg to be gay so that he uld be moved to PC, durg a stt behd bars. Passg the Human Sexual Rights and Ghanaian Fay Valu bill would further rce eedoms a untry where gay sex is already punishable wh up to three years jail, crics and activists Odoi, an amic rearcher, filed a lawsu on July 7 challengg the bill's nstutnaly, sayg would impact donor aid and other forms of fancial support. Ghana's Supreme Court on Wednday led her arguments were not sufficiently nvcg to grant an lg cleared the way for the bill, one of the harsht towards the LGBTQ muny Ai, to go through a fal stage of parliamentary approval before beg signed to May, Uganda's Print Yoweri Meveni signed one of the world's tought anti-LGBTQ laws, which spelled out the ath penalty for "aggravated homosexualy"'s bill, backed by relig and tradnal lears, clus jail sentenc of up to 10 years for advotg for LGBTQ rights.

As a gay man a untry that ma anti-gay iology a foundatn of s anti-Ukrae propaganda, he feared for his life every day.

In his seven years as a gay activist, Maysky has never seen Rsian-speakg LGBTQ+ immigrants g to California such great numbers. Petersburg who left Rsia after his parents threatened to sue his therapist who backed him receivg hormone therapy; and Ivan, 18, who is gay, half Rsian and half Ukraian, and “didn’t want to kill people. Thoands of members of the LGBTQ+ muny are fleeg Rsia’s anti-gay laws.

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“My parents are very nservative and they don’t believe gay people should exist, ” said Max, who didn’t disclose his last name for fear of retaliatn agast his parents who live St. Most of his iends are the closet or fled the untry — and many of them, he said, were vlently attacked by anti-gay groups before they left.

Thoands of members of the LGBTQ+ muny are fleeg Rsia due to anti-gay laws.

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A survey published 2020 by Mosw-based non-ernmental rearch anizatn the Levada Center, found that about 30% of Rsians wanted to isolate gay people om society. One of the rearchers, Ekatera Kochega, told NBC News that many Rsians “would not want to see gay people existg. Although is not illegal to be an LGBTQ+ person Rsia, a ago the Kreml passed a so-lled “gay propaganda law” banng the distributn of rmatn about gay relatnships among mors.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

Maksim and Dmrii say they n’t wa to marry and start a fay, somethg that they, as gay men, wouldn’t be able to experience back home.

Osr-wng actor Kev Spacey has said he is attracted to mascule men but is not able to tell whether someone is gay jt by lookg at cross-examatn durg his trial on sex abe charg, the Hollywood star nied he was a “sexual bully” and told the jury he did not have a “power wand” to make people want to sleep wh about his sexual preferenc, Mr Spacey said he had prevly had romantic enunters wh men who would not scribe themselv as homosexual.

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