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Contents:
- 10 YEARS AGO, 'SHEER BLDG MAGIC' LNCHED BIG GAY ICE CREAM. NOW, IT'S A MASSIVELY POPULAR BS
- RICHARD HAMMOND UNR FIRE FOR 'ICE-CREAM IS GAY' LE ON THE GRAND TOUR
10 YEARS AGO, 'SHEER BLDG MAGIC' LNCHED BIG GAY ICE CREAM. NOW, IT'S A MASSIVELY POPULAR BS
The 2011 lnch of the first Big Gay Ice Cream shop, New York Cy's East Village, "was so horrendo and perfect that there is no way we uld e close to toppg , " says Qut, as he remisced about the roller-rby girl secury team workg the le; drag queen Ari Kiki pretendg to filch a ctomer's baby; eight ntrabassoonists performg the theme to 2001: A Space Odyssey; and Anthony Bourda prit's garb liverg a benedictn. It is also the 10th anniversary of Big Gay Ice Cream, a four-store cha New York and Philalphia wh an unspecified number of new outlets the hopper and pts available through major retailers up and down both asts. ) Birthed a food tck by Qut and Bryan Petroff (then a uple, now not), Big Gay Ice Cream was meant to be a lark, a b of performance art, and a brief rpe for Qut, who was g off prehensive exams for his doctorate of mil arts.
)Qut says Big Gay Ice Cream is not an LGBTQ brand so much as a brand that celebrat the humor, mp, and ksch embraced by gay culture. The word "gay, " he pots out, refers to orientatn but also to joy. And y, the flavor Dorothy--a mash-up of vanilla soft serve, dulce leche, and cshed Nilla Wafers--nods to the d term gay men ed 60 years ago to privately intify themselv to one another.
"Our sensibily is much more Janis Jopl meets Duran Duran than is gay bar, " Qut says. "At a time when pani wear their beliefs on their sleev, Big Gay Ice Cream is potedly nonpolil.
RICHARD HAMMOND UNR FIRE FOR 'ICE-CREAM IS GAY' LE ON THE GRAND TOUR
"There have been a uple of tim when people have said, 'Oh, the owners aren't even gay. This year she celebrated Valente's Day wh her hband at a Big Gay Ice Cream store. Kathleen McGivney's hband loved the ice cream so much that for his 30th birthday, 2009, she hired the tck to park outsi their buildg and serve n to party guts, whom she'd cked out paper beards ma by vertg the Big Gay Ice Cream logo.
He cid to ll "Big Gay Ice Cream Tck" until he thought of somethg better--and soon realized there was nothg better. But Big Gay Ice Cream's social acunts kept attractg followers.
"The Big Gay Ice Cream Tck was about so much more than a ol and lic dairy product, " says Ray, who is still a ctomer. Big Gay Ice Cream went search of a New York Cy standards, the pany's first store-- a former juice bar the East Village--was cheap. Only one future lotn--on the Upper Wt Si--is fe, but Qut also anticipat plantg outlets on the Wt Coast and Boston and founrs aren't yet ready to anchise, which would stoke growth but also risk homogenizatn.