Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone.
Contents:
- CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
- MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
- GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
- CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
- CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’
CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
* gay and bud light *
An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.
The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.
“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.
MOVE OVER BUD LIGHT, GAY WATER IS HERE AND IT’S QUEER
Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.
Gay Water’s brandg is full of playful, suggtive msagg.
“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.
GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
*Photo cred: Gay Water via Instagram.
Where Bud Light sks, Gay Water ris to the ocsn. On Thursday, the brightly-packaged nned alholic beverage Gay Water lnched s way to happy hours.
Named after the nickname given to the vodka and soda bo that’s equently orred gay bars, Gay Water wants to be the drk of choice for the queer muny.
CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
Spencer Hodson, a gay man, created the product wh the LGBTQ+ muny md.
Hodson created Gay Water to be out, loud, and proud.
And while Gay Water’s four sugar-ee flavors, watermelon, lime, peach and grapeu, n be purchased select retailers, Gay Water’s reach is expand through onle sal. “Puttg a product wh the word gay the tle is reprentatn self. Sometim great ias start om vatn nversatns, as did the creatn of Gay Water.
CHARL BARKLEY FENDS LGBTQIA+ MUNY, BUD LIGHT EXPLETIVE-FILLED RANT: ‘IF YOU’RE GAY, GOD BLS YOU’
Wh that, Hodson believ that ’s “exactly the right time” to enter Gay Water to the market. Gay Water is here to turn the tis wh a premixed cktail that was tentnally signed for everyone. “I’m not bothered by gay people or transsexual people.
In a sea of nned cktails, Gay Water wants to stand out.
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.