Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

a gay disaster

Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay.

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

Beg gay (or part of lgbt+ muny) while also beg a ms, whether be mental, physil, spirual, social, or a batn" name="Dcriptn" property="og:scriptn * a gay disaster *

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

DISASTER GAY

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“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.

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“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

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When Ellis mov wh Mia and Flay – flatmat she found on the ter – she fds herself bondg wh them a lot faster than she expected when they disver her teenage diary and sist on makg a very long (and very gay) night out of readg . Explorg the overwhelmgly nfg – and hilar – experienc that e wh navigatg queer life as a young adult, Diary of a Gay Disaster is a new mil edy where three queer women get to grips wh their gay panic the only way they know how: sgg, and a lot of of MT Pri Lab * a gay disaster *

The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.

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Jacksonville Jaguars ach Kev Maxen, who joed the team last year, me out publicly as gay an terview wh Outsports published on Thursday, beg the first ach a U.S. men’s profsnal league to do so" emprop="scriptn * a gay disaster *

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

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“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. Beg gay (or part of lgbt+ muny) while also beg a ms, whether be mental, physil, spirual, social, or a batn“God my life is jt a clter fuck, I’m a total disaster gay”by Queen Breezy September 16, 2018FlagGet the Disaster Gay your Twter post on Urban Dictnary jt 3 clicksDisaster GayBeg gay (or part of lgbt+ muny) while also beg a ms, whether be mental, physil, spirual, social, or a batn"Sam Johnson is such a disaster gay, she pated her face wh acrylic pat and staed her sk.

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Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. Per Outsports, as of September 2022, there have only ever been 16 players NFL history to publicly e out as gay or bisexual. Carl Nassib beme the first active NFL player league history to announce that he is gay 2021.

JACKSONVILLE JAGUARS' KEV MAXEN BE FIRST MALE COACH TO COME OUT AS GAY MAJOR U.S. SPORTS

Per Outsports, Maxen is the “first publicly out male ach a major Amerin men’s pro sports league, ” wh WNBA ach Curt Miller, who publicly me out to the media as gay 2015, also a publicly out male ach an Amerin profsnal sports league. This Pri Month ftival is dog jt that, four gut artistic directors ont ‘The Takeover’ season wh Diary of a Gay Disaster beg part of Tania Azevedo’s MT Pri Lab Season. Jacksonville Jaguars assistant strength and ndng ach Kev Maxen cid on Thursday to e out publicly as gay hop of livg his life whout fear and to spire others.

Before jog Jacksonville’s achg staff, he was a strength ach for the football teams at Baylor and Febary 2022, Maxen reached out to NFL player Carl Nassib, who me out as gay 2021, to seek advice.

In a sea of nned cktails, Gay Water wants to stand out.

JAGUARS’ KEV MAXEN IS FIRST MALE ACH TO E OUT AS GAY US MEN’S PRO SPORTS

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

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Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

“Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

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Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.

DISASTER GAY

Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. Major profsnal sports to publicly e out as gay. Last Febary, Maxen nnected wh lebacker Carl Nassib, who beme the first active NFL player to e out as gay 2021, as he navigated a path forward.

When Ellis mov wh Mia and Flay – flatmat she found on the ter – she fds herself bondg wh them a lot faster than she expected when they disver her teenage diary and sist on makg a very long (and very gay) night out of readg . Explorg the overwhelmgly nfg – and hilar – experienc that e wh navigatg queer life as a young adult, Diary of a Gay Disaster is a new mil edy where three queer women get to grips wh their gay panic the only way they know how: sgg, and a lot of of MT Pri Lab.

The NFL’s Jacksonville Jaguars strength ach, Kev Maxen, has e out as gay — makg him the first male ach a U. While Maxen is believed to be the first male ach to have e out publicly as gay, there have been a few female ach U.

*BEAR-MAGAZINE.COM* A GAY DISASTER

Jaguars' Kev Maxen First Male Coach to Come Out as Gay U.S. Sports .

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