Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

Contents:

• THE BT GAY BARS MELBOURNE
• THE BEST MELBOURNE GAY CLUBS & BARSGAY CLUBS & BARS MELBOURNE
• CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
• THE TOP 9 GAY PLAC MELBOURNE FLORIDA
• MELBOURNE GAY SNAS
• THE BT GAY BARS MELBOURNE
• MELBOURNE GAY BARS & NIGHTCLUBS | AN LGBTQIA+ GUI TO MELBOURNE NIGHTLIFE
• THE BEST GREATER MELBOURNE GAY CLUBS & BARSGAY CLUBS & BARS GREATER MELBOURNE
• THE BEST THGS TO DO CHAPEL STREET, MELBOURNEGAY CLUBS & BARS CHAPEL STREET
• DT'S PUBHOTELSBARSDANCE CLUBSCISE CLUBSSNASSERVICTOURSCY GUIGAY MAPSHOW MOREDT'S PUB
• WHAT I LEARNED WORKG A NAKED GAY BAR
• MELBOURNE GAY SNAS

THE BT GAY BARS MELBOURNE

The Laird, Melbourne, is one of Atralia’s longt nng gay-owned and operated venu.

Sce s humble begngs 1980, The Laird is now well regnised throughout the gay muny, both lol and ternatnal and like s 'sister-venu’ Club 80 and The Peel, remas a staple of the lol scene. In 1998 The Laird and Club 80 were granted ‘Male-only’ stat by the Victorian Civil and Admistrative Tribunal (VCAT) ference to their history and service to the gay muny. The Laird went GAY.

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The hotel policy was to attract the element the gay muny that was tired of "Drag shows" and "Diss" and preferred to drk a hotel environment wh men. Lol clubs terg for the mascule end of the gay muny ma their home.

The 80’s tablished The Laird as the most famo "Mans hotel" Atralia and the 90’s further cemented gay culture.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

The Laird beme known globally as the place for gay men to stay Melbourne.

THE TOP 9 GAY PLAC MELBOURNE FLORIDA

While many nsired this to be an impossible goal, The Laird put forward s se based on s long history of service to the gay muny and s posn as a social centre for Melbourne and visg gay men.

The ADB regnised the importance of the hotel to the gay muny Melbourne and the excln was granted, the way for other venu future. Still the home of VicBears and Melbourne Leather Men, the pub has also taken on the sponsorship of the Melbourne Chargers Rugby Unn Football Club, Victoria’s only gay gby club.

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Both nights were packed and uld not have been a better way to celebrate this grand old gentleman of the gay scene.

To rema a iendly meetg place for gay men is still the primary foc. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

THE BT GAY BARS MELBOURNE

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

MELBOURNE GAY BARS & NIGHTCLUBS | AN LGBTQIA+ GUI TO MELBOURNE NIGHTLIFE

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

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Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.

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“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.

DT'S PUBHOTELSBARSDANCE CLUBSCISE CLUBSSNASSERVICTOURSCY GUIGAY MAPSHOW MOREDT'S PUB

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.

Gay Water’s brandg is full of playful, suggtive msagg.

WHAT I LEARNED WORKG A NAKED GAY BAR

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. Where to fd gay iends melbourne?

MELBOURNE GAY SNAS

Where the heck do i go to atleast have one or a few gay or bi panns?