Rsell Weer, CEO and -founr of the energy drk ROCKSTAR, announced today that the pany will be donatg signifint fancial ntributns to a variety of lbian, gay, bisexual, and transgenr anizatns to show his support of the LGBT muny.
Contents:
- GAY ENERGY DRK
- GAY FUEL
- WHAT IS THE GAYT DRK
- SATURDAY NIGHT LIVE - SCHMT'S GAY ENERGY DRK
- ROCKSTAR ENERGY DRK - WHAT'S THEIR TE POSN ON GAY RIGHTS?
GAY ENERGY DRK
A gay drk is one that is enjoyed by people who intify as gay. This uld be any type of drk, om cktails and we to beer and soda. There is no one * gay energy drink *
In a sea of nned cktails, Gay Water wants to stand out.
GAY FUEL
* gay energy drink *
In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud.
The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.
WHAT IS THE GAYT DRK
Stuck hoe-stg once aga? Tired of cleang up that bachelor pad? If you've got a big THIRST, reach for a ld tall n of Schmt's Gay Energy Drk! Each exclive 12oz n is LOADED wh 100mg of ffee to help you mcle through even the dirtit of jobs. FYE * gay energy drink *
He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.
SATURDAY NIGHT LIVE - SCHMT'S GAY ENERGY DRK
The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.
Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.
ROCKSTAR ENERGY DRK - WHAT'S THEIR TE POSN ON GAY RIGHTS?
“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.
“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.