Channel 4 – Gay Mounta – Pch & Sync

Contents:

• SOCHI 2014: CHANNEL 4 REBRANDS TO BACK GAY RIGHTS
• CHANNEL 4: GAY MOUNTA
• GAY MOUNTA
• CHANNEL 4- GAY MOUNTA (TV CAMPAIGN)
• CHANNEL 4 - "GAY MOUNTA"
• ADVERTISG: CHANNEL 4'S RISKY GAY ANTHEM TEASER FOR THEIR SOCHI VERAGE
• CHANNEL 4 WS FIRST GOLD MEDAL OF SOCHI FOR FABULO GAY RIGHTS PROMO
• JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

SOCHI 2014: CHANNEL 4 REBRANDS TO BACK GAY RIGHTS

Channel 4 is to rebrand s on-screen logo wh rabow lours of the gay pri flag – and lnch a TV ad mpaign lled "Gay Mounta" – jog the risg wave of protts about Rsia's anti-gay laws on the eve of the openg of the Sochi Wter Olympics. Channel 4, which has the TV broadst rights to the Wter Paralympics, jos the growg ranks showg their support for gay athlet and prott agast Rsia's anti-gay broadster's distctive logo will be rebrand on Friday, the day of the openg ceremony, and the "what's on next" screens that air between shows will be siarly rabow-emblazoned for the day.

CHANNEL 4: GAY MOUNTA

Channel 4 is also lnchg a 90-send TV ad that will but prime time at 7pm on Friday – as BBC2's live verage of the openg ceremony nears s climax – a "roadblock" across s ma channel, E4, More4 and tch-up statn tongue--cheek ad, which will n for a week, featur a "bear" baret act sgg a song which featur lyrics cludg "good luck gays, on gay mounta" a play on the term "out", notg when a person clar publicly that they are gay, the TV ad ns wh the straple "good luck to everyone out Sochi". "This is a typilly Channel 4 way of celebratg the start of the Wter Gam and showg our support to all of the athlet out Sochi, gay or straight, " said the Channel 4 chief marketg and munitns officer, Dan Brooke. Channel 4 has also ed the rabow motif to resign the large-sle physil stallatn of s logo that ss outsi s headquarters London's has been a risg swell of prott sce Rsia troduced the new anti-gay laws, which prohib the "promotn" of homosexualy to unr-18s, last Thursday an open letter signed by more than 200 wrers, cludg Jonathan Franzen and Salman Rhdie, prottg agast the anti-gay and blasphemy laws was published the gay advocy group All Out anised protts agast the law 19 ci worldwi on Wednday, and has also released a list of athlet, cludg 12 who will pete at the Olympics, who are llg on Rsia to change the Internatnal Olympic Commteehas said athlet will be ee to speak out as long as they do so away om accreded areas.

GAY MOUNTA

Vladimir Put has claimed that the laws are not discrimatory, but aimed at protectg Rsian children om dangero rmatn about homosexualy and broadster also tends to air a short terview wh ex-England gby player Ben Cohen, founr of the StandUp anti-bullyg foundatn, which will air jt before the TV ad breaks on Friday night.

CHANNEL 4- GAY MOUNTA (TV CAMPAIGN)

Earlier this week Channel 4 aired a Dispatch vtigatn to gangs that target gay men and this year Queer as Folk creator Rsell T Davi returns to Channel 4 wh two new dramas lookg at gay life, Cucumber and Banana.

This profsnal mpaign tled 'Gay Mounta' was published Uned Kgdom Febary, 2014.

CHANNEL 4 - "GAY MOUNTA"

TleGay Mounta.

ADVERTISG: CHANNEL 4'S RISKY GAY ANTHEM TEASER FOR THEIR SOCHI VERAGE

Gay Mounta.

Channel 4 has joed the anti-gay protts agast Rsia, premierg their song 'Gay Mounta' support of athlet currently Sochi.

CHANNEL 4 WS FIRST GOLD MEDAL OF SOCHI FOR FABULO GAY RIGHTS PROMO

The rather brilliant toungue cheek advert shows a "bear" baret act sgg "good luck gays, on gay mounta".

Watch Channel 4's Gay Mounta below. As well as the 'Gay Mounta' track, the channel is jog the mountg protts across the world, disputg Rsia's gay propoganda laws.

JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

Featurg acclaimed “bearlque” act Fred Bear, this short trailer will have you hummg “Be proud on gay mounta” for the next few days. Gay mounta, gay mounta.

Be proud on gay mounta.

Good luck Gays, on gay mounta.