‘Gay Water’ is a New Vodka Soda Startup wh a Missn to Celebrate LGBTQ+ Inty

Contents:

• HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS
• GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT
• CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT
• HOME
• FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT
• GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?
• ‘GAY WATER’ IS A NEW VODKA SODA STARTUP WH A MISSN TO CELEBRATE LGBTQ+ INTY
• SUPERGAY CRAFT VODKA
• GAY VODKA
• MERCH BY GAY VODKA

HI, GAY! - CANNED VODKA SODA BRAND CREATED BY AND FOR THE LGBTQ+ MUNY AIMS TO DTIGMATIZE THE WORD 'GAY', LNCH WH FOUR INIC FLAVORS

In a sea of nned cktails, Gay Water wants to stand out.

In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT

He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”. For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

HOME

HI, GAY! - Canned Vodka Soda Brand created by and for the LGBTQ+ muny Aims to Dtigmatize the word 'Gay', Lnch wh Four Inic Flavors Fance Watchlists My Portfol Markets Optns: Hight Open Intert Optns: Hight Implied Volatily News Vios Yahoo Fance Pl Screeners Personal Fance High-yield savgs acunt rat Crypto Indtri Contact Us S&P 500 Dow 30 Nasdaq Rsell 2000 C Oil Gold Silver EUR/USD 10-Yr Bond GBP/USD USD/JPY B USD CMC Crypto 200 FTSE 100 Nikkei 225 HI, GAY! - Canned Vodka Soda Brand created by and for the LGBTQ+ muny Aims to Dtigmatize the word 'Gay', Lnch wh Four Inic FlavorsNEW YORK, July 20, 2023 /PRNewswire/ -- For many years, the term 'gay water' has been known wh the queer muny as a lloquialism for a vodka soda.

As of today, the brand Gay Water officially lnch to brg that phrase to the mastream as one of the first alholic beverag found and ground the LGBTQ+ Water LogoGay Water is more than a beverage pany, is a brand that will reprent the LGBTQ+ muny 365 days a year. At s earlit fn, "gay" means "happy, " yet over the years perceptn of the word shifted to negative as people began g as a pejorative label for people and actns. "There has been a distct lack of LGBTQ+ reprentatn the alhol dtry, but Gay Water aims to change this, " says Spencer Hodson, Founr and CEO of Gay Water.

FABULO FIZZ: D2C HARD SELTZER BRAND GAY WATER COM OUT

"Wh three simple gredients, only 80 lori and 4% ABV, gluten-ee and no sugar, Gay Water also aims to appeal to folks tryg to make healthier liftyle choic, but still want to enjoy alhol. Gay Water will lnch wh four rehg flavors: watermelon, lime, peach, and grapeu wh plans to expand to more product l the g Water sgle flavor packs will nta six 12oz ns for $18. Gay Water is available onle and at retailers across the US.

GAY WATER — CYNIL, PAT-BY-NUMBERS VIRTUE-SURFG START-UP? OR BEVERAGE INDTRY UNIRN WH GIFT OF GAY RIGHTS?

For more rmatn on Gay Water Vodka Soda, vis gaywater. About Gay WaterGay Water is not jt any nned vodka soda pany, but a queer missn-driven liftyle brand that aims to celebrate and empower the LGBTQIA+ muny. We believe reclaimg the word 'gay' by makg visible every day - be at your lol bar, rtrant, liquor store, grocery store, and of urse, your own a pany, we are mted to creatg a safe and clive muny for everyone, cludg our employe, the non-profs we llaborate wh, and the vendors we work wh.

For more rmatn vis gaywater.

‘GAY WATER’ IS A NEW VODKA SODA STARTUP WH A MISSN TO CELEBRATE LGBTQ+ INTY

Prs ContactFactory WaterCisnView origal ntent to download multimedia: Gay Water. FARMTODisVODKAVODKAHandcraftedFrom gra to glass we obss over every tail of handcraftg Supergay vodka.

Supergay is ma om 100% anic rn om nearby producers. Supergay is handcrafted small batch and filtered through activated nut charal to create a distctively smooth and clean vodka.

SUPERGAY CRAFT VODKA

Born om the belief that craft spirs should have more fun Supergay Spirs was tablished 2020. SMALLBATCHBIGCHaracterSupergay is ma om 100% anic, sgle orig rn.

Featured OrganilwaysSupergay is ma om anic gredients, and is naturally gluten ee.

GAY VODKA

We make Supergay the old-fashned way at our distillery Yonkers, N. New York (CNN) — In a sea of nned cktails, Gay Water wants to stand out.

MERCH BY GAY VODKA

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh.

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.