Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

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Eric Bach is an openly gay broadster for the Frericksburg Natnals. He has major league aspiratns, but his path has been much lonelier than he would prefer.

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.

Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.

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“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.

Gay Water’s brandg is full of playful, suggtive msagg.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. McCoy for The New York TimHis Sexualy Don’t Defe Him, but It Can Set Him ApartEric Bach is an openly gay broadster for the Frericksburg Natnals.

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Three years earlier, while he was studyg journalism at Michigan State Universy, he had publicly e out as gay an say he wrote for the time of the say, he braced for a backlash, but nothg materialized.

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He worked his way up om ternships to full-time broadstg jobs, and while anyone wh an ter nnectn uld learn he was gay, nobody asked, and he did not say so aga publicly. It was bil and ugly, filled wh “every gay slur you uld thk of, ” Bach said.

It was paful at the time — the worst thg that had happened to him as a gay man, he said — but has reced far enough to his memory that did not e to md an hourlong terview about his experienc as a gay broadster. As far as Bach knows — and as far as many of his unterparts wh other teams are aware — there are no other openly gay broadsters the sport. McCoy for The New York TimBorn to BroadstLong before he knew he was gay, Bach knew he wanted to be a sports father was a ach, and a love of sports ran through the fay.

”)He began to accept that he was gay durg his sophomore year of high school, but wh that acceptance me worry. As a multisport athlete, Bach was often locker rooms filled wh chos of homophobic slurs and gay jok. ’”By the start of his sophomore year at Michigan State, Bach was ready to tell his parents that he was gay, tchg his father off guard but nfirmg what his mother had prevly assumed.

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He did each job to the bt of his abily, and his sexualy never me, he has found that there’s a difference between beg a gay man baseball and beg pletely fortable as one.

“I was sually like, ‘You know I’m gay, right? That uncertaty mak him feel self-nsc a way he believ is mon for gay people mostly straight spac. “I feel like that’s the burn a lot of gay people live wh — tryg to be perfect for straight people, ” he job requir equent teractn wh the players and the achg staff — addn to his duti as play-by-play announcer, Bach also is the ma public relatns ntact for the team — and he said he hadn’t fully relaxed any of them.

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The environment is not hostile, but Bach never fets that he is the only openly gay person the room. Mrer/Frericksburg NatnalsThat feelg is somewhat “self-flicted, ” Bach said, but he believ the solutn is to brg more openly gay people to sports and create a safe environment for those who are already there but have felt necsary to hi their League Baseball has touted self as a place of clivy. Billy Bean, an openly gay former player, was named the league’s first ambassador for cln 2014 and has sce been promoted to senr vice print and special assistant to Commissner Rob Maned.

In Febary, Anrson Comás, a mor leaguer the Chigo Whe Sox anizatn, me out as gay wh a post on Instagram, and the announcement was met wh public support om his club and some people around the cints suggt there is more work to be done.

The Boston Red Sox lled up a mor leaguer, Matt Dermody, who had posted an anti-gay msage on Twter 2021, and Anthony Bass, a reliever for the Toronto Blue Jays, reposted a vio on social media that lled for boytts of L.

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“Those of that are this very small mory sports have to keep on havg the nversatns, keep on workg really ick’ hard to earn your spot this space, ” he aspir to be a gay person at home a big-league booth. McCoy for The New York TimA versn of this article appears prt on, Sectn A, Page 27 of the New York edn wh the headle: A Gay Broadster Climbs the Ladr, But It’s Been Lonely. 23 an hourQuick Apply1dI want to receive the latt job alerts for gay jobs new york, ny.

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