Kev Maxen, an associate strength ach wh the Jacksonville Jaguars, has bee the first male ach a major U.S.-based profsnal league to e out as gay.
Contents:
- CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
- JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER
An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post.
Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post.
“When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.
JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU
Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.
“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.
Sce 1984, the New York Gay Pool League has provid a welg environment for NYC area pool players and raised more than $300, 000 for lol LGBTQ anizatns. Found 1984, the New York Gay Pool League is a Not-for-Prof 501(c)(3) Corporatn dited to raisg money for HIV/AIDS chari.