Susupply’s Gay-Inclive Ad Campaign Provok Backlash | IN Magaze

Contents:

• SUSUPPLY CELEBRAT GAY LOVE SS18 MPAIGN, STIRS NTROVERSY
• SUSUPPLY RPONDS TO BACKLASH TO NEW GAY ADVERTISG CAMPAIGN
• SUSUPPLY UNR FIRE FOR ITS GAY AD CAMPAIGN
• SUSUPPLY’S GAY-INCLIVE AD CAMPAIGN PROVOK BACKLASH
• MEN'S CLOTHG COMPANY SUSUPPLY CELEBRAT GAY LOVE WH INCLIVE AD CAMPAIGNIT'S "LONG OVERDUE," SAYS CEO FOKKE {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY SAM MANZELLAFEBARY 22, 2018/1:36 {HEIGHT:HER;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;POSN:RELATIVE;-WEBK-FLEX-WRAP:WRAP;-MS-FLEX-WRAP:WRAP;FLEX-WRAP:WRAP;-WEBK-ALIGN-EMS:CENTER;-WEBK-BOX-ALIGN:CENTER;-MS-FLEX-ALIGN:CENTER;ALIGN-EMS:CENTER;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;-WEBK-TRANSFORM-ORIG:CENTER;-MS-TRANSFORM-ORIG:CENTER;TRANSFORM-ORIG:CENTER;} IMG{HEIGHT:100%;WIDTH:100%;OBJECT-F:VER;}{HEIGHT:340PX;WIDTH:560PX;}SUSUPPLYBY SAM MANZELLAFEBARY 22, 2018 / 1:36 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"MEN'S CLOTHG COMPANY SUSUPPLY CELEBRAT GAY LOVE WH INCLIVE AD CAMPAIGN","THUMBNAILURL":","DATEPUBLISHED":"2018-02-22T18:36:30.000+0000","DATEMODIFIED":"2018-02-22T18:36:30.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","URL":","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"SAM MANZELLA","KEYWORDS":"STYLE","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}LUXURY TAILORG BRAND SUSUPPLY IS MAKG A SPLASH BY CLUDG GAY UPL S SPRG-SUMMER MARKETG {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}ADS FEATURE IMAG OF MALE UPL KISSG, RSG, AND POSG TOGETHER WILL BE DISPLAYED ALMOST 100 STOR ACROSS 22 UNTRI—THOUGH NOT RSIA OR THE UNED ARAB EMIRAT—AS WELL AS ON SOCIAL MEDIA AND {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}NOT EVERYONE IS THRILLED ABOUT THE CLIVE MPAIGN, THOUGH: AFTER SUSUPPLY POSTED IMAG ON INSTAGRAM YTERDAY, REPORTEDLY LOST MORE THAN 14,000 {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}SUSUPPLY CEO FOKKE JONG ADMTED THE ADS MIGHT NOT GO OVER SO WELL {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"WE DO BELIEVE THERE IS POTENTIAL FOR NEGATIVE IMPACT, PECIALLY UNTRI WHERE WE HAVE A SIGNIFINT PRENCE, THAT ARE KNOWN FOR NTRASTG VIEWPOTS," SAID JONG. "[BUT] THE ATTRACTN BETWEEN PEOPLE IS AN IMPORTANT PART OF FASHN ADVERTISG. A MPAIGN FEATURG THE ATTRACTN BETWEEN MEN WAS LONG OVERDUE AND PARTICULARLY RELEVANT FOR OUR BRAND."PRNEWSFOTO/{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}FOUND 2000, SUSUPPLY OFFERS CTOM AND OFF-THE-RACK SUS, SHIRTS, TI AND KNWEAR. THE BRAND IS HEADQUARTERED AMSTERDAM WH U.S. OFFIC NEW {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS
• SUITSUPPLY CELEBRATES GAY LOVE IN SPRING CAMPAIGN
• SUSUPPLY’S SS18 CAMPAIGN IS CELEBRATG GAY LOVE ON THEIR GLOBAL PLATFORM

SUSUPPLY CELEBRAT GAY LOVE SS18 MPAIGN, STIRS NTROVERSY

The Amsterdam-based su startup Susupply buted s new "Fd your perfect f, " ad mpaign, which promently featur gay imagery.

SUSUPPLY RPONDS TO BACKLASH TO NEW GAY ADVERTISG CAMPAIGN

Some followers of Susupply on social media have voiced opposn to the gay-centric imag. The brand said lost 12, 000 followers on Instagram pany said had anticipated the reactn, but that a mpaign featurg gay imagery was "overdue. Found 2000 Amsterdam, the European su-maker has quietly ma a name for self as the place where nvenience, qualy, and price all ad mpaign 's nng for sprg/summer 2018, lled "Fd your perfect f, " promently featur gay imagery, cludg two men kissg and touchg.

He said an ad mpaign featurg gay imagery was "long overdue. De Jong also dismissed the cricism that Susupply is targetg the gay muny.

We are a fashn pany and we sell cloth but was not targeted to mercialize the gay muny.

SUSUPPLY UNR FIRE FOR ITS GAY AD CAMPAIGN

20, 2018 /PRNewswire/ -- The global men's tailorg brand released their SS18 mpaign puttg the spotlight on gay love, illumatg the attractn between two men. On display throughout nearly 100 stor, across 22 untri, the Susupply SS18 mpaign will have gay relatnships ont and center, ld as the "everyday" gentleman. Q: Why a gay men's mpaign now?

Dutch men’s tailorg brand Susupply is celebratg gay love s latt advertisg mpaign for the SS18 llectn. People also posted homophobic ments and claimed that the store is profg om gay emancipatn to market their product.

SUSUPPLY’S GAY-INCLIVE AD CAMPAIGN PROVOK BACKLASH

I’m gay. Frankly, I’m jt not the type of man that many of the mpaigns for non-gay publitns and webs typilly showse (i.

Bee let’s be real—gay men, like all men, often buy sus.

MEN'S CLOTHG COMPANY SUSUPPLY CELEBRAT GAY LOVE WH INCLIVE AD CAMPAIGNIT'S "LONG OVERDUE," SAYS CEO FOKKE {FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}{FONT:NORMAL 800 1.2REM/1.2 "D BOLD",SANS-SERIF;TEXT-TRANSFORM:NORMAL;LOR:HER;DISPLAY:LE-BLOCK;PADDG-BOTTOM:6PX;POSN:RELATIVE;TEXT-TRANSFORM:UPPERSE;}{BACKGROUND:#89308A;BOTTOM:0;NTENT:'';DISPLAY:BLOCK;HEIGHT:2PX;LEFT:0;POSN:ABSOLUTE;RIGHT:0;-WEBK-TRANSN:ALL 0.2S EASE;TRANSN:ALL 0.2S EASE;WIDTH:100%;}{LEFT:51%;RIGHT:51%;WIDTH:0;}LIFEBY SAM MANZELLAFEBARY 22, 2018/1:36 {HEIGHT:HER;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;POSN:RELATIVE;-WEBK-FLEX-WRAP:WRAP;-MS-FLEX-WRAP:WRAP;FLEX-WRAP:WRAP;-WEBK-ALIGN-EMS:CENTER;-WEBK-BOX-ALIGN:CENTER;-MS-FLEX-ALIGN:CENTER;ALIGN-EMS:CENTER;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;-WEBK-TRANSFORM-ORIG:CENTER;-MS-TRANSFORM-ORIG:CENTER;TRANSFORM-ORIG:CENTER;} IMG{HEIGHT:100%;WIDTH:100%;OBJECT-F:VER;}{HEIGHT:340PX;WIDTH:560PX;}SUSUPPLYBY SAM MANZELLAFEBARY 22, 2018 / 1:36 PM{"@NTEXT":","@TYPE":"NEWSARTICLE","HEADLE":"MEN'S CLOTHG COMPANY SUSUPPLY CELEBRAT GAY LOVE WH INCLIVE AD CAMPAIGN","THUMBNAILURL":","DATEPUBLISHED":"2018-02-22T18:36:30.000+0000","DATEMODIFIED":"2018-02-22T18:36:30.000+0000","IMAGE":{"@NTEXT":","@TYPE":"IMAGEOBJECT","URL":","WIDTH":1920,"HEIGHT":1080},"URL":","THOR":{"@TYPE":"ORGANIZATN","NAME":"LOGO TV"},"MAENTYOFPAGE":{"@TYPE":"WEBPAGE","@ID":"},"PUBLISHER":{"@TYPE":"ORGANIZATN","@ID":","NAME":"LOGO TV","URL":","LOGO":{"@TYPE":"IMAGEOBJECT"}},"CREATOR":"SAM MANZELLA","KEYWORDS":"STYLE","ARTICLESECTN":"LIFE"}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}LUXURY TAILORG BRAND SUSUPPLY IS MAKG A SPLASH BY CLUDG GAY UPL S SPRG-SUMMER MARKETG {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}ADS FEATURE IMAG OF MALE UPL KISSG, RSG, AND POSG TOGETHER WILL BE DISPLAYED ALMOST 100 STOR ACROSS 22 UNTRI—THOUGH NOT RSIA OR THE UNED ARAB EMIRAT—AS WELL AS ON SOCIAL MEDIA AND {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}NOT EVERYONE IS THRILLED ABOUT THE CLIVE MPAIGN, THOUGH: AFTER SUSUPPLY POSTED IMAG ON INSTAGRAM YTERDAY, REPORTEDLY LOST MORE THAN 14,000 {BOX-SIZG:BORR-BOX;DISPLAY:-WEBK-BOX;DISPLAY:-WEBK-FLEX;DISPLAY:-MS-FLEXBOX;DISPLAY:FLEX;-WEBK-BOX-PACK:CENTER;-WEBK-JTIFY-NTENT:CENTER;-MS-FLEX-PACK:CENTER;JTIFY-NTENT:CENTER;} .TWTER-TWEET-RENRED, {M-WIDTH:65%;WIDTH:TO !IMPORTANT;} {WIDTH:100%;} {MARG-LEFT:TO !IMPORTANT;MARG-RIGHT:TO !IMPORTANT;} IMG{MAX-WIDTH:100%;WIDTH:100%;} > IAME{BORR:NONE;MAX-WIDTH:100%;} > *{MAX-WIDTH:NONE !IMPORTANT;}{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}SUSUPPLY CEO FOKKE JONG ADMTED THE ADS MIGHT NOT GO OVER SO WELL {BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}"WE DO BELIEVE THERE IS POTENTIAL FOR NEGATIVE IMPACT, PECIALLY UNTRI WHERE WE HAVE A SIGNIFINT PRENCE, THAT ARE KNOWN FOR NTRASTG VIEWPOTS," SAID JONG. "[BUT] THE ATTRACTN BETWEEN PEOPLE IS AN IMPORTANT PART OF FASHN ADVERTISG. A MPAIGN FEATURG THE ATTRACTN BETWEEN MEN WAS LONG OVERDUE AND PARTICULARLY RELEVANT FOR OUR BRAND."PRNEWSFOTO/{BOX-SIZG:BORR-BOX;PADDG:24PX 0;} A{LOR:#354A4E;-WEBK-TEXT-RATN:UNRLE;TEXT-RATN:UNRLE;} A:HOVER, A:FOC{-WEBK-TEXT-RATN:NONE;TEXT-RATN:NONE;} B, STRONG{FONT-WEIGHT:700;}FOUND 2000, SUSUPPLY OFFERS CTOM AND OFF-THE-RACK SUS, SHIRTS, TI AND KNWEAR. THE BRAND IS HEADQUARTERED AMSTERDAM WH U.S. OFFIC NEW {BOX-SIZG:BORR-BOX;CLEAR:BOTH;}{BOX-SIZG:BORR-BOX;MARG:0 TO;WIDTH:90%;M-WIDTH:288PX;MAX-WIDTH:1440PX;M-HEIGHT:194PX;}LATT NEWS

On such ment read, “I do not judge gay people but you have ma a very bad statement. I will never buy your sus aga as I am not gay. While blatant homophobia has and will always exist, however, there’s fort knowg that brands like Susupply will ntue to lead the charge by breakg down the ncept of "masculy, " as well as the general acceptance of LGBTQ+ people.

SUITSUPPLY CELEBRATES GAY LOVE IN SPRING CAMPAIGN

The ads, which h the pany’s stor and social media channels on Wednday, raised the ire of some ctomers, wh some 12, 000 followers abandong the pany’s social media acunts followg the release of the ads, which the firm said tentnally “put the spotlight on gay love.

A mpaign featurg gay attractn and relatnships was long overdue. In rponse to those who suggted that Susupply is mercializg the gay muny wh this mpaign, he said: “The mpaign was nceptualized to highlight a muny that is prent and proment.

SUSUPPLY’S SS18 CAMPAIGN IS CELEBRATG GAY LOVE ON THEIR GLOBAL PLATFORM

We are a fashn pany and we sell cloth, but was not targeted to mercialize the gay muny. The Amsterdam-born and ternatnally regnized clothg pany by Fokke Jong cid to celebrate gay love wh s marketg mpaign, tled “Fd Your Perfect F, ” which is full of men timate pos. Congratulatns on your beliefs but are you sellg homosexualy or clothg?