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Somashekhar</a></div></div></span></div></span></div></div><div data-ttid="timtamp" class="wpds-c-kgabfe wpds-c-kgabfe-ieEDlgV-css"><span data-ttid="display-date" class="wpds-c-iKQyrV">November 19, 2014 at 12:01 a.m. EST</span></div></div></div></hear></div><article class="grid-article mb-xxl-ns" data-qa="ma"><div class="grid-body"><div class="wpds-c-PJLV wpds-c-PJLV-hSmMVC-isLuf2-false"><div class="wpds-c-jUMcim wpds-c-jUMcim-ibVGacg-css hi-for-prt mb-sm"><div class="PJLV PJLV-ieDMgMI-css flex ems-center" nfig="[object Object]" data-qa="article-actns"><div class="wpds-c-mfMEg"><div class="wpds-c-kSOqLF wpds-c-hnjNCH wpds-c-kSOqLF-bywHgD-variant-primary wpds-c-kSOqLF-biynoz-nsy-pact wpds-c-kSOqLF-hZSyid-isOutle-te wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-futx-cv wpds-c-hnjNCH-eNNUQD-cv wpds-c-hnjNCH-jGqLyO-cv"><div id="gift-share" data-ttid="gift-share" class="PJLV PJLV-ieGzigK-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" 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fill="var(--wpds-lors-primary)" aria-hidn="te" focable="false" role="img" class="wpds-c-kKAfCG wpds-c-efqEZa flex ems-center jtify-center brad-lg poter transn-400 ease--out transn-lors" aria-label="Comment on this story"><tle>Comment on this story</tle><path d="M14 14V2H2v9.47h8.18L12.43 13ZM3 10.52V3h10v9.23l-2.5-1.66Z"></path></svg></button><span aria-hidn="te" class="wpds-c-fBEbFG">Comment</span><span class="wpds-c-fOvfhP wpds-c-fOvfhP-kshkDy-isCommentType-te none" aria-hidn="te"><span class="ment-unt font-xxxxs sc-ral-unt"><span></span></span></span></div></div></div></div></div><div class="teaser-ntent grid-center"><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Not long ago, pasta-maker Barilla was jt one more major pany that had n afoul of the gay rights movement, a distctn earned last year when s chairman said he would never feature a same-sex uple an ad. If gays didn’t like , he add, they uld eat somethg else.</p></div></div><div></div><div class="article-body" data-qa="article-body"><div class="db dn-ns mr-neg-gutter ml-neg-gutter mb-md hi-for-prt" data-qa="subscribe-promo"><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div><a class="pt-sm pb-sm flex ems-center bold font-xxxs font-xxs-ns jtify-center" href=" target="_blank" rel="noreferrer noopener" style="lor:#166dfc;borr:none"><svg class="ntent-box" width="24" height="24" viewBox="0 0 24 24" xmlns=" aria-hidn="te" focable="false" role="img"><tle>Wp</tle><path d="M11.055 8.728l-1.018-1.019-.782.782v6.292l1.782 1.564.018-.019v-7.6zm-4.11.236L5.674 7.71l-.836.855v6.237l1.545 1.327.564-.636V8.964zm2.656 9.074l-2.528-2.182-1.927 2.182-2.619-2.255v-3.564h-.509c-.454 0-.672.273-.745.636H1.09a2.89 2.89 0 0 1-.091-.69c0-.473.2-1.71 1.527-1.71V7.691c0-1.073-.709-1.127-.709-2.054 0-1.037.982-2 2.782-2.637l.164.145c-.6.291-1.09.655-1.09 1.437 0 1.2 1.163.89 1.163 2.782v.727l2.127-2.236 2.237 2.2 2.109-2.2 2.036 2v6.728l-3.745 3.455zm11.108-9.625l-1.073-.982-.964 1.018v6.6c.855.11 1.491.4 2.019.964l.018-.018V8.413zm-2.382.418l-.528.545v10.237l.528.492V8.83zm1.49 9.055c-.308-.382-.69-.709-1.145-.836v3.782l-.036.018-1-.927-2.11 1.945-.036-.018V16.96c-.636.145-1.327.545-1.854 1.2l-.146-.091c.127-1.4.818-2.436 2-2.837v-3.545h-.382c-.527 0-.89.363-.963.763h-.219c-.054-.145-.127-.381-.127-.836 0-.891.6-1.564 1.582-1.564h.11V8.085l-.655-.582-.51.51-.254-.237 2.018-2.073 1.71 1.564V9.05l.527-.564v-2.09h.345v1.727l2.273-2.419L23 7.576v7.91l-3.182 2.4z" fill-le="evenodd"></path></svg><span class="mr-xs ml-xs gray-darkt flex ems-center">Get the full experience.<span class="ml-xs subs-theme blue">Choose your plan</span></span><svg class="ntent-box" width="16" height="16" viewBox="0 0 16 16" xmlns=" style="fill:#166dfc" aria-hidn="te" focable="false" role="img"><tle>ArrowRight</tle><path d="M7.664 1.25l6 6a1 1 0 010 1.414l-6 6L6.25 13.25 10.499 9H2V7h8.585L6.25 2.664 7.664 1.25z" fill-le="nonzero"></path></svg></a><div data-orientatn="horizontal" role="separator" class="wpds-c-dbVHzF wpds-c-dbVHzF-hDkAcj-variant-flt"></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But a sign of how toxic has bee for a pany to be viewed as uniendly toward gays, Barilla has ma a dramatic turnaround the space of one year, expandg health benefs for transgenr workers and their fai, ntributg money to gay rights , and featurg a lbian uple on a promotnal Web se.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Barilla has journeyed om gay rights pariah to poster child — on Wednday received a perfect sre om a proment gay rights group that rat pani on their gay-iendls. It is an about-face that highlights how pani, which typilly shy away om ntroversy, are creasgly beg forced to take sis the cultural battle over gay rights and same-sex marriage — and how cisively pro-gay forc have gaed the upper hand.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Other hoehold-name brands have also found themselv hot water over actns that were perceived to be anti-gay. Target, for example, strived to make amends after <a href=" tle="">g unr fire </a> 2010 for polil ntributns that supported a Mnota gubernatorial ndidate who opposed same-sex marriage. Chick-fil-A stopped givg to certa anizatns 2012 after <a href=" tle="">earng the ire of gay rights groups that acced the fast-food cha of supportg anti-gay </a>.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Both pani were subject to boytts, though there has been a unter effort by socially nservative groups to support and embrace Chick-fil-A.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The peril for pani is not short-term profs, bee boytts rarely affect revenue directly, said Mary-Hunter McDonnell, a profsor of strategy at Geetown Universy’s McDonough School of Bs. “Really, boytts are about threateng a pany’s public image and reputatn,” she said, and a tarnished brand n ultimately hurt the bottom le.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">In the past, pani had to be reful not to offend groups that opposed homosexualy, said Bob Weck, a rporate crisis nsultant who specializ gay issu. Two s ago, Weck helped Amerin Airl weather cricism over s cisn to market to gays. His advice at the time was for the pany to expla to the opposn that this was simply a good bs cisn.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But more recently, opns have shifted dramatilly to the pot that is a posive for some pani to be viewed as supportive of gay rights, particularly among young ctomers, who might view cints such as the one articulated a year ago by Barilla as “stupid and backwards,” he said.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Starbucks, Nike and Microsoft, for stance, endorsed legalizg same-sex marriage Washgton state 2012.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">In the se of Barilla — a 130-year-old pany based Parma, Italy, that is the world's largt pasta manufacturer — the blowback was fierce September 2013 when Guido Barilla told an Italian rad host, "I would never do [a mercial] wh a homosexual uple, not for lack of rpect, but bee we don't agree wh them," <a href=" tle=">acrdg to reports</a>. "Ours is a classic fay where the woman plays a fundamental role."</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">He ntued: “If [gays] don’t like , they n go eat another brand.”</p></div><div class="article-body" data-qa="article-body"><div id="gift-share-le" data-ttid="gift-share-le" class="PJLV PJLV-ilotWTr-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" role="button" tabx="0" aria-label="Share this article" id="gift-share-drawer-ntrol-le" data-ttid="gift-share-drawer-ntrol-le" class="wpds-c-PJLV wpds-c-gsmDXe wpds-c-gsmDXe-goNocI-placement-Inle foc-highlight"><div data-ttid="gift-share-terstial-trigger" class="wpds-c-kPqOkS wpds-c-kPqOkS-jtSXsT-hasSubsText-false"><span class="wpds-c-hBJqc"><span class="wpds-c-dzSncg">Share this article</span></span><span class="wpds-c-eCvK"><span class="wpds-c-enedHQ wpds-c-enedHQ-cCdK-isShown-false">Share</span><svg xmlns=" fill="currentColor" viewBox="0 0 16 16" aria-hidn="te" focable="false" role="img" class="wpds-c-fBqPWp wpds-c-fDHGth"><path fill="currentColor" d="M8 .6v3.8h.1c-4.4 0-7.3 4.5-6.9 8.8.1.8.2 1.2.2 1.2l.2 1 .4-1.3c.8-2 2-4 6.2-3.9H8v4l7-6.9L8 .6Zm1 11.3V9.3h-.9c-3 0-4.8.5-6.2 2.9.5-3.3 2.7-6.8 6.2-6.8H9V3l4.5 4.4L9 11.9Z"></path></svg></span></div></button></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The remarks grabbed headl around the world and prompted boytts the Uned Stat, where the firm has 30 percent of the pasta market wh $430 ln sal 2013, and elsewhere. Harvard Universy <a href=" tle=">dumped Barilla </a>om s feterias, gay rights groups promoted nam of other brands of pasta, and Barilla's petors seized on the opportuny to prent themselv as more forward-thkg, wh Bertolli Germany <a href=" tle="">postg a ment on s Facebook </a>page promotg "pasta and love for all!"</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Guido Barilla issued multiple vio apologi the wake of the sndal. Barilla Group did not make Guido Barilla available for an terview, but a statement, he apologized aga, addg: “I am proud to say that, as a rult of the discsns, we have all learned a great al about the te fn and meang of fay, and over the past year we have worked hard to reflect that throughout our anizatn.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Some of the gay advot who have worked wh Guido Barilla sce his ments believe his ntrn is scere. “He was horrified at the nsequenc and his personal beliefs,” said David Mixner, a veteran gay rights activist and thor who served as a nsultant for Barilla.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">He lled the recent diversy iative “the most all-enpassg effort to bounce back om an unfortunate misstatement that I’ve ever been part of.”</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Seth Adam, a spokman for GLAAD, a gay advocy group that has also met wh Barilla, said is important to acknowledge someone when they have unrgone an “evolutn” support of gay rights.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“I’m not givg anyone license to say thgs that are discrimatory,” he said. “However, I do thk ’s okay to learn, and I thk we’ve seen that elected officials to everyday fai.”</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The pany’s 100 ratg the Human Rights Campaign’s annual Corporate Equaly Inx, which is based on ternal pany polici as well as rporate cizenship, is remarkable, said Deena Fidas, director of the workplace program for the Human Rights Campaign. Last year, Barilla did not even ask to be rated. Of the 781 pani that volunteered to be rated this year, fewer than half got a perfect sre.</p></div><div class="article-body" data-qa="article-body"><div class="cb db dn-ns" data-qa="article-body-ad" data-ttid="article-body-ad-mobile"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-sm pt-sm pb-sm" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">"It is very unual for a bs to take on the full spectm of CEI creria one year," she said. "Some people may certaly speculate about the motivatns here, but at the end of the day 's irrefutable that at Barilla, you have LGBT-clive polici and practic <span>. . .</span> that were not there a year ago."</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">Tala Erickson, chief diversy officer for Barilla, said that the pany has monstrated s scery wh s actns. It has expand s health benefs to clu transgenr-related re. It has stuted a thorough diversy trag that all 8,000 of s workers will eventually unrgo. It has broaned s anti-discrimatn policy to ver gay and transgenr people.</p></div><div class="article-body" data-qa="article-body"><div class="cb dn db-ns" data-qa="article-body-ad" data-ttid="article-body-ad-sktop"><div aria-hidn="te" class="hi-for-prt relative flex jtify-center ntent-box ems-center b bh mb-md mt-none pt-lg pb-lg" style="m-height:250px;borr-top-lor:;borr-bottom-lor:"><div class="center absolute w-100 borr-box" style="top:"><div class="dib gray-dark pl-xs pr-xs font-sans-serif light font-xxxxs lh-md" style="--primary-borr-lor:"></div></div><div data-ttid="placeholr-box" class="w-100 h-100 absolute flex flex-lumn jtify-center borr-box bg-offwhe" style="width:300px;height:250px"><div class="flex flex-lumn jtify-center font-sans-serif center font-xxs light gray-dark lh-md"><div>Advertisement</div></div></div></div></div></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">The pany also has donated money to the Tyler Clementi Foundatn, an anti-bullyg anizatn found by the parents of a gay Rutgers Universy stunt who mted suici, and featured a lbian uple on a <a href=">Web se voted to urgg fai to eat more meals together</a>.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">But will same-sex upl be turng up any televisn mercials? Not immediately, said Erickson, who explaed that the pany did not want to be “reactnary” light of the cricism.</p></div><div class="article-body" data-qa="article-body"><p data-ttid="drop-p-letter" data-el="text" class="wpds-c-cYdRxM wpds-c-cYdRxM-iPJLV-css overriStyl font-py" dir="null">“My unrstandg is we’re absolutely open to havg the LGBT muny reprented our ads the future,” she said. “It’s gog to happen gradually.”</p></div><div class="wpds-c-ipATMk wpds-c-ipATMk-hCiGAB-removeMobileStyl-te"><div class="wpds-c-dhzjXW wpds-c-dhzjXW-iPJLV-css overriStyl mt-md tt"><div id="gift-share-end" data-ttid="gift-share-end" class="PJLV PJLV-idiqKOk-css hi-for-prt"><button aria-haspopup="dialog" aria-expand="false" aria-ntrols="gift-share-drawer" role="button" tabx="0" aria-label="Share this article" id="gift-share-drawer-ntrol-end" data-ttid="gift-share-drawer-ntrol-end" class="wpds-c-PJLV wpds-c-gsmDXe wpds-c-gsmDXe-iIVoLq-placement-Shortcut foc-highlight"><div class="wpds-c-UazGY" id="gift-share-shortcut" data-ttid="gift-share-shortcut"><svg xmlns=" fill="var(--wpds-lors-primary)" viewBox="0 0 16 16" aria-hidn="te" focable="false" role="img" class="wpds-c-fVfumU "><path fill="currentColor" d="M8 .6v3.8h.1c-4.4 0-7.3 4.5-6.9 8.8.1.8.2 1.2.2 1.2l.2 1 .4-1.3c.8-2 2-4 6.2-3.9H8v4l7-6.9L8 .6Zm1 11.3V9.3h-.9c-3 0-4.8.5-6.2 2.9.5-3.3 2.7-6.8 6.2-6.8H9V3l4.5 4.4L9 11.9Z"></path></svg><div class="PJLV wpds-c-kwcHlj">Share</div></div></button></div><div class="wpds-c-hcekgi"><div class="mb-lg-mod" data-qa="ments-btn-div"><button aria-label="Scroll to the ments sectn" data-qa="ments-btn" class="wpds-c-kSOqLF wpds-c-kSOqLF-SQjOY-variant-sendary wpds-c-kSOqLF-eHdizY-nsy-flt wpds-c-kSOqLF-ejCoEP-in-left wpds-c-kSOqLF-igqYgPb-css ments hi-for-prt"><svg xmlns=" viewBox="0 0 16 16" fill="currentColor" aria-hidn="te" focable="false" role="img" class="wpds-c-fBqPWp "><path d="M14 14V2H2v9.47h8.18L12.43 13ZM3 10.52V3h10v9.23l-2.5-1.66Z"></path></svg><span></span> Comments</button></div></div></div><div class="PJLV PJLV-iipsdti-css"><div></div></div><div class="PJLV PJLV-iipsdti-css"><div></div></div><sectn class="PJLV PJLV-iipsdti-css dn-ns hi-for-prt" data-ttid="mostRead" subscriptns-sectn="ntent"><div data-ttid="lazy-most-read-parent" class=""><div style="m-height:800px"></div></div></sectn><div class="PJLV PJLV-ickXkbz-css"><div data-qa="newsletter" class="hi-for-prt relative"><div class="dib w-100"><div><div class="flex jtify-center align self-center center transn-all duratn-400 ease--out" data-qa="sc-newsletter-signup" aria-label=""><svg aria-labelledby="react-aria-1-aria" role="img" viewBox="0 0 100 80"><tle id="react-aria-1-aria">Loadg...

lgbt gay pasta

The crease the number of visible gay and trans people is sometim treated as a cursy or a e for ncern by crics, but ’s not a surprise. It’s normal.

Contents:

6 SCMPT PRO-GAY PASTAS

Here are some tasty optns for those wantg to follow Barilla's antigay chairman's advice and 'eat someone else's pasta.' * lgbt gay pasta *

When Guido Barilla, chairman of Italy-based Barilla Pasta, said that his pany will never e a gay uple his ads and if that angers LGBT folks, they should jt eat someone else's pasta, untls LGBT people and straight alli around the world did jt that. To help you spend your hard-earned gay dollars on worthwhile brands, we've llected six fabulo gay-iendly pasta brands that n easily replace Barilla's spot your pantry. The German arm of the pany took to social media Friday morng to distguish self om s gay-hatg B-named petors wh a new image (above) acpanied by the ptn "Love and pasta for all!

")"We jt wanted to spread the news that Bertolli wel everyone, pecially those wh an empty stomach, " a spokperson for Or im Hafen, Bertolli's social-media agency Germany, tells AdWeek, which pots out that the brand has been gay-iendly the U. And even though has new owners, has the same great gay fan base. And we all know you n't be homophobic and survive a farmer's market crowd.

BARILLA PASTA TO GAYS: "GO AND EAT ANOTHER BRAND"

After chairman Guido Barilla rebed gay fai on natnal rad, his CEO spent five years cleang up the pany’s reputatn. * lgbt gay pasta *

“I would never do a mercial wh a homosexual fay, not for lack of rpect, but bee we don’t agree wh them, ” Barilla said on Italy’s bt-known rad talk show.

If gay ctomers didn’t like that, they uld go buy another brand of pasta, he said. The chairman, who turned 60 last year and has five children, further clarified that he opposed adoptn by gay parents.

That was until an Italian rad show recently asked Guido Barilla, the chairman of one of the world's leadg pasta manufacturers, if he would ever feature gay fai and upl the pany's advertisements.

IN COUNTRY'S FIRST GAY-FRIENDLY AD, SON COM OUT OVER PASTA ITALY

Years after the pany's chairman's famo anti-gay screed, some people are still boyttg the popular pasta brand, but most seem to be eatg . * lgbt gay pasta *

Acrdg to Gb Street, the 55-year-old rpond:"I would never do (a mercial) wh a homosexual fay, not for lack of rpect but bee we don't agree wh them. A gay fay n be a classic fay ma up of people who re about each other, whether is a blogil or chosen group of supportive dividuals. Although he is favor of gay marriage, which is not legal Italy, he oppos gay parents adoptg children.

Aurel Manco, lear of gay rights group Equaly Italia, lled for a boytt on Barilla's pasta, sc and snacks. “I would never do an ad wh a homosexual fay… If the gays don’t like they n go an eat another brand.

BARILLA PASTA ANNOUNC 'DIVERSY AND INCLN' CAMPAIGN FOLLOWG GAY BACKLASH

In what is believed to be the first gay iendly mpaign, a son out over microwaved pasta * lgbt gay pasta *

“I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose. Its chairman, Guido Barilla, said on Italian rad, "We won’t clu gays our ads, bee we like the tradnal fay.

BARILLA GO OM WORST TO FIRST ON GAY RIGHTS

Gay rights groups are boyttg Pasta Barilla after the pany's CEO, Guido Barilla, said Wednday on an Italian rad show, "I would never do an advert wh * lgbt gay pasta *

If gays don’t like , they n always eat another brand of pasta.

"Barilla also said, "I have no rpect for adoptn by gay fai bee this ncerns a person who is not able to choose, " sistg that women play a "central role" the fay. Barilla was blatant his view that gay and lbian upl, and their children, nnot nstute a fay worth pictg advertisg, and that same-sex upl are unsuable as parents.

"His rejectn of adoptn by gay parents as suable fai ntraven the rearch that shows that children of gay and lbians upl make great parents who raise healthy, well-adjted children, " Breen ntued. "And his ignorance of the gay and lbian market sector is simply bad bs. Fd, a ozen food pany, produced what is believed to be the first gay-iendly ad the European untry.

HOMOPHOBIC PASTA AND GAY PRI OREOS

Barilla Pasta Rponds To Anti-Gay Backlash Wh 'Diversy' Move * lgbt gay pasta *

The ad ne months after the chairman of Italian pasta maker Barilla me unr fire for sayg that he would never e a gay fay his ads.

” Gay activists Europe praised the vio for showsg the simplicy and the daily life of a gay uple. “It’s a posive step forward when different typ of fai are portrayed ads, as they ronate wh parts of society that are ually margalized, ” said Juris Lavrikovs, the munitns manager of ILGA, Europe’s Internatnal Lbian, Gay, Bisexual, Trans & Intersex Associatn. Lbian, gay, bisexual and transgenr (LGBT+) dividuals are those who are unique terms of eher sexualy, genr inty or both.

A gay person is a male attracted to other mal.

BARILLA’S CHAIRMAN DON’T LIKE GAY PEOPLE—SO WHAT?

Last week, homophobic pasta beme a thg. The spaghetti mogul Guido Barilla, announced an terview that heâ?Td never e a gay uple an ad, and that if the gays had a problem wh this, they should swch to another pasta brand. After lls to boytt Barilla, bed wh rightful ter outrage, Mr. Barilla me out wh a slightly dub vio apology. * lgbt gay pasta *

The WHO and DSM-5 do not nsir beg transgenr or homosexualy to be a mental illns anymore. Homosexualy has not been a mental illns the DSM-5 for over 30 years.

When Homosexualy Stopped Beg a Mental Disorr. 70% of transgenr and genr non-nformg patients and 56% of lbian, gay and bisexual (LGB) patients reported experiencg discrimatn om a healthre provir.

Journal of Homosexualy, 67(2), 159–173. Homosexualy is natural, has existed for thoands of years and has been observed up to 1, 500 speci of animals. Homosexualy.

ITALIAN PASTA BARON'S ANTI-GAY MENT PROMPTS BOYTT LL

* Barilla says he would not feature gay fay mercial * lgbt gay pasta *

1, 500 animal speci practice homosexualy.

What do the scholarly rearch say about the well-beg of children wh gay or lbian parents? In 2013, the CEO of Barilla, one of the world’s biggt dried pasta brands, marred an otherwise anodyne terview about the pany’s legacy wh an egreg homophobic ment. “I would never do a mercial wh a homosexual fay, ” Guido Barilla said live on the Italian statn Rad 24, “not for lack of rpect, but bee we don’t agree wh them.

But the efforts, mendable as they are, may not have had a huge effect on Barilla’s bottom le — and ’s possible Guido’s homophobic ments didn’t eher. Acrdg to the Bloomberg report, Barilla’s revenue was better 2013, the year of the homophobic ment, than 2012.

GAY CHEFS — 11 GREAT RECIP

<p><strong>Nancy Goldste:</strong> Between Barilla pasta's anti-gay jab, the IOC ignorg realy and a Rsian activist's ath, tim are still tough for LGBT muny</p> * lgbt gay pasta *

Like Barilla, Chick-fil-A’s CEO has a history of makg homophobic ments. And both have CEOs who have ma homophobic ments the past.

Gay rights groups are boyttg Pasta Barilla after the pany's CEO, Guido Barilla, said Wednday on an Italian rad show, "I would never do an advert wh a homosexual fay.

IT'S ANOTHER BAD WEEK TO BE GAY

" Barilla went on to say that his pany's gay ctomers uld go elsewhere if they didn't like his stance. His statements me as Italian legislators are attemptg to pass legislatn agast homophobic crim.

Alsandro Zan, an openly gay member of Italy's parliament tweeted, "You n't ms around wh nsumers, cludg gay on. Italy's Barilla Pasta me unr fire September when the pany's chairman ma ments that sparked a backlash and boytt om the lbian, gay, bisexual and transgenr (LGBT) muny.

"What do you thk about Barilla's rponse to the backlash surroundg 's Chairman's anti-gay ments? He said a vio posted to Facebook that he has "always rpected every person I've met, cludg gays and their fai, whout any distctns" and "never discrimated agast anyone.

BUONI PASTA RPONDS TO BARILLA'S ANTI-GAY COMMENTS WH LGBT COMMUNY SUPPORT (PHOTO)

Not long ago, pasta-maker Barilla was jt one more major pany that had n afoul of the gay rights movement, a distctn earned last year when s chairman said he would never feature a same-sex uple an ad.

If gays didn’t like , he add, they uld eat somethg a sign of how toxic has bee for a pany to be viewed as uniendly toward gays, Barilla has ma a dramatic turnaround the space of one year, expandg health benefs for transgenr workers and their fai, ntributg money to gay rights , and featurg a lbian uple on a promotnal Web se. Barilla has journeyed om gay rights pariah to poster child — on Wednday received a perfect sre om a proment gay rights group that rat pani on their gay-iendls. It is an about-face that highlights how pani, which typilly shy away om ntroversy, are creasgly beg forced to take sis the cultural battle over gay rights and same-sex marriage — and how cisively pro-gay forc have gaed the upper hoehold-name brands have also found themselv hot water over actns that were perceived to be anti-gay.

Chick-fil-A stopped givg to certa anizatns 2012 after earng the ire of gay rights groups that acced the fast-food cha of supportg anti-gay pani were subject to boytts, though there has been a unter effort by socially nservative groups to support and embrace peril for pani is not short-term profs, bee boytts rarely affect revenue directly, said Mary-Hunter McDonnell, a profsor of strategy at Geetown Universy’s McDonough School of Bs. “Really, boytts are about threateng a pany’s public image and reputatn, ” she said, and a tarnished brand n ultimately hurt the bottom the past, pani had to be reful not to offend groups that opposed homosexualy, said Bob Weck, a rporate crisis nsultant who specializ gay issu.

*BEAR-MAGAZINE.COM* LGBT GAY PASTA

Six Scmpt Pro-Gay Pastas .

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