Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

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CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

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“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said. The LGBTQ+ reprentatn across var platforms reflects the growg diversy society, meang nsumers are appreciatg the non-homogeno landspe of the social media fluencer dtry. Activist Jam De Mason, who was the first to ll out gay men posg wh Schock at Coachella earlier this year, wrote: “Jeremy, you know I love you, and you're entled of urse to associate wh whomever you choose to associate wh- but this is disappotg.

Wrote travel blogger Ben Schlappig: “Nothg to see here, jt a disgraced anti-gay polician who ref to acknowledge his hypocrisy and the harm he has done to our muny…”. Schock's hypocrisy has been talked about much recent months, after photographs were taken of him wh a group of gay men at the Coachella Mic ftival, he was spotted talkg up var men at a Wt Hollywood pool, he was photographed puttg money a go-go boy's briefs, and after a nu, sexual vio turned up on Twter. Mason, who took the photo of Schock at Coachella, said at the time: “Normally I wouldn't ment on somethg like this, but I am jt furiated by the imag of former Republin (and anti-gay) Congrsman Aaron Schock partyg wh a group of gay men at Coachella.

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The fact that he would thk he uld show his face public, particularly when he has NEVER renounced or apologized for his vot agast gay marriage, gays the ary and agast anti-discrimatn laws is astoundg. I saw him at a recent gay social event Wt Hollywood and shook his hand before I even knew who he was; he should really be ashamed of himself.

Instagays, attractive gay men on Instagram who have followgs that surpass the tens of thoands, are an tablished facet of the culture of gay men. Instagays obscure the perceptns of how gay men see themselv and what they expect the appearanc of other gay men to be.

There needs to be a wir regnn that gay men wh ripplg abs who party every weekend are a mory, rather than the majory, the gay muny. This unrstandg would help elevate the self-teem of many gay men and relibrate the expectatns that we gay men have for each other.

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The elevated rat of mental illns, bed wh an app that is chock full of chiseled gay men livg up the party pals of the world, are a recipe for the stctn of gay male self-teem.

Sometim seeg a fellow gay man who is seemgly the most attractive, succsful man who has ever existed triggers preciative thoughts that make me feel lonely and feated. In the ntext of Instagays, this tenncy to only portray the rosit parts of their liv tak the form of postg gym selfi when a person’s body is at s bt.

Wh the birth of the ter, many gay teenagers have been able to fd a supportive onle muny that will affirm their sexual orientatn and genr inty if their lol muny is not as affirmg.

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Wh this md, is all the more important that the reprentatn of gay men on social media is one that is te to realy.

The promence of Instagays has ma the image of gay men bee domated by a whe, physilly-f, wealthy experience, at the st of reprentg the te diversy of the gay muny. The hegemony of Instagays is toxic to young gay men g to terms wh their sexualy and tryg to fd a broar gay muny to relate to. While there is nothg wrong wh showg off one’s body and party liftyle, there needs to be a wir unrstandg that this is only one of a ln ways that a person n be gay.

Not all gay men need to be physilly f and the life of the party, and they shouldn’t have to all, I don’t take issue wh the Instagays who celebrate their bodi and sexuali differently than I do. I thk is amazg that gay men are able to be so openly gay whout vrlic repercsns that would have befallen gay men of s past, but the disproportnate ntrol over the image of gay men on the Inter that this subgroup have is credibly worrisome.

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By only prentg a sgle gay perspective onle, many gay men to strive after an unattaable ial themselv bee they do not look like the worshipped subset of gay men I have scribed. We mt remd ourselv that Instagay profil are the highlights of that man’s life and that the Instagay experience is not the only gay experience. We need to regnize this to not only protect our mental health but also to remember to celebrate the magnu of diversy that exists wh our amazg gay muny.

The other night, a stranger wh an ambiguo-lookg avatar and a private acunt DMed me on Instagram to tell me he was gay. He then asked how I rencile my homosexualy wh beg Mlim (he'd likely jt seen a vio about my relatnship wh my Mlim father.

GAY INSTAGRAM ‘INFLUENCER’ BLASTED AFTER POSTG PHOTO WH ‘BEACH BRO’ AARON SCHOCK

Meang the box of a succsful Instagay—the burgeong cult of betiful gay men on Instagram, wh follower unts that reach to five or six digs—mt be undated. ”Perhaps unsurprisgly, the Instagay phenomenon is often cricized for beg vapid and misreprentg morn gay life.

Dpe some ridicule, there’s no shortage of Instagays who have crossed the elive 500, 000 follower mark, om wrer/director Max Emerson to Jt and Nick, a gay uple based Ptsburgh. Ask a gay man to close his ey and picture one, and he might see Charl-Lrent Marchand, a 26-year-old former nway mol studyg to be a pastry chef.

He broke 400, 000 followers last not unlike his peers, brands faiar to any Instagay follower are peppered throughout Charl’ feed, om Daniel Wellgton watch to the datg app Chappy. And while gay culture has always slavishly worshipped unrealistic ias of bety, om physique mol magaz and the cult of Tom of Fland, Instagay culture may take this worship to a new all, Instagays are algorhmilly-librated thirst traps, a new kd of social media star whose fame is predited on a heady batn of sculpted abs and the lavish trappgs of “fluencer” culture. And if you’re lookg for Instagays, there’s one surefire way to fd them: On New York-based artist John MacConnell’s page, where he’s sketched hundreds of men, most of whom are Instagays, their unrwear or DMg John, 33, to talk about his experience, he ved me over to his Nola apartment.

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