From CarGus to Doros, when me to mercials, 2021 was pretty gay.
Contents:
- THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
- HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
- KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
* gay google ad *
” Kg also threw the toss at Super Bowl the field, the Los Angel Rams ma history by havg five openly gay cheerlears on the sil durg Super Bowl LVI, as reported by Outsports. This mercial om CarGus was actually hailed “the gayt mercial of the year” by many. The 30-send ad shows one gay man shoppg for rs onle as he clar his need to “move on” and get “more space” for his outdoor gear.
HOW GAY UPL TV MERCIALS BEME A MASTREAM PHENOMENON
Grdr is the world's largt social workg app for gay, bi, trans, and queer people. Download Grdr today to disver, nnect to, and explore the queer world around you. * gay google ad *
The Norwegian postal service Posten went viral this Christmas after showg Santa Cls a gay relatnship.
Tled When Harry met Santa, ’ the simply adorable queer love story marks the upg 50th anniversary sce homosexualy was crimalized the untry. His spir then appears, to everyone’s surprise, and he out as gay to all of his livg relativ, standg proudly and hand--hand wh another man – who is now his partner. A new ad om CarGus is beg lled "the gayt mercial of 2021"Photo: Screenshot.
An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why. We also work wh some of the largt LGBTQ+ webs and works available today, cludg Huffgton Post Gay Voic, Rivenll Onle, Gay Star News, Gay Ad Network, Pri Media (Advote/), Queerty/GayCi, Edge and more, reachg SEVERAL MILLION LGBTQ+ nsumers onle. Inially, that seemed like an all-too faiar slap the face for gay Amerins, perhaps even a step back for their llective social standg.
KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY
DeSantis' mpaign shared a vio that attacked Tmp for his support of LGBTQ rights, promptg wispread backlash. Both ndidat have rolled back protectns for trans and gay people office. * gay google ad *
Televisn ads aren’t as important the digal marketg age as they were a generatn ago, but some ways they reprent a fal ontier of mastream cultural acceptance for gay equaly, acrdg to several marketg experts who specialize helpg major rporatns sell products to the gay muny.
“It’s not about gay people as much as is ntemporary nsumers, ” Bob Weck, print of the LGBTQ marketg and munitns nsultg firm Weck Communitns, told CNN Bs. … Gay and LGBTQ nsumers, Gen Z and Millennials, their attus are so different about the ordars of same sex marriage today. AFA and s subsidiary, One Milln Moms, have been nstant fo to gay and lbian tolerance Amerin culture.
“Fay entertament is not the outlet which to be polilly rrect by forcg tolerance and acceptance of homosexualy – a sful liftyle that Scripture clearly ems as wrong. Today, the world’s biggt advertisers primarily e targeted web ads as a means to market products and servic to gay Amerins a hyper-foced way. “That’s where we saw this huge sh of advertisg wh the to pani and bankg and travel pani, ” Mark Elrk, CEO of the Gay Ad Network, told CNN Bs.
Grdr is the world’s largt social workg app for gay, bi, trans, and queer people. Download Grdr today to disver, nnect to, and explore the queer world around you. * gay google ad *
Elrk’s firm has helped some of the world’s largt rporatns velop polici and marketg strategi for gay dienc for the last 25 years, mostly onle and on social media. “Wh TV, if you wanted to n a mercial wh LGBTQ characters, you were nng on a work that wasn’t gay targeted. Zola Chief Marketg Officer Mike Chi said The Hallmark Channel didn’t take issue wh Zola 2017 when the onle weddg registry and planng pany sent the work a prev ad featurg a gay uple.
That mercial showsed ttimonials om several heterosexual newlyweds and one gay uple talkg about their posive experienc g Zola.
The northern Italian cy of Padua has started removg the nam of non-blogil gay mothers om their children’s birth certifit unr new legislatn passed by the “tradnal fay-first” ernment of Prime Mister Grgia Meloni. * gay google ad *
Weck, the LGBTQ market expert, has seen the spendg power of gay, lbian, bisexual and transgenr Amerins uptick slightly om about $790 ln 2012 to more than $800 ln to date by his own timat. From 2012 to 2017, the percentage of Amerins who intified as lbian, gay, bisexual, or transgenr also rose a b om 3. Heterosexual Milliennials’ overall fort beg around gay and lbian dividuals dropped om 53% 2017 to 45% 2018, acrdg to the latt rults of the annual Acceleratg Acceptance report missned by GLAAD and rried out by Harris Insights & Analytics.
But the largt generatn of young adults is still far more acceptg of gay marriage than their precsors. A Pew Rearch poll released May showed 74% of Millennials support gay marriage 2019 pared to 58% of Generatn Xers and 51% of baby boomers. Brands that chose to reprent gay and lbian people were takg a huge risk.
In 1986, the vodka brand Absolut created an ad that clud the artwork of Keh Harg, an AIDs advote who was openly gay at the time. To draw a rrelatn to the prent day, another vodka brand, Stoli, 40 years later produced an ad honorg polician and gay rights activist Harvey Milk wh a specially themed bottle–and a robt ad mpaign to support the lnch.