Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

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Jacksonville Jaguars ach Kev Maxen, who joed the team last year, me out publicly as gay an terview wh Outsports published on Thursday, beg the first ach a U.S. men’s profsnal league to do so" emprop="scriptn

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I’M 43 – BUT I’M MA TO FEEL LIKE A DOSR BY YOUNGER GAY MEN

‘In gay years, you’re rather past your sell-by date, aren’t you?’ the person ont of me said, raisg an eyebrow.  * your gay for *

Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. Per Outsports, as of September 2022, there have only ever been 16 players NFL history to publicly e out as gay or bisexual.

Carl Nassib beme the first active NFL player league history to announce that he is gay 2021.

KEV MAXEN BE FIRST MALE ACH A US MEN’S PROFSNAL SPORTS LEAGUE TO PUBLICLY E OUT AS GAY

Kev Maxen has bee the first male ach a US men’s profsnal sports league to e out as gay. * your gay for *

Per Outsports, Maxen is the “first publicly out male ach a major Amerin men’s pro sports league, ” wh WNBA ach Curt Miller, who publicly me out to the media as gay 2015, also a publicly out male ach an Amerin profsnal sports league. An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak.

But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light. The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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“Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store? The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add.

Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy.

Gay Water’s brandg is full of playful, suggtive msagg.

JACKSONVILLE JAGUARS' KEV MAXEN BE FIRST MALE COACH TO COME OUT AS GAY MAJOR U.S. SPORTS

Will the Goln State Warrrs sign veteran Rudy Gay NBA ee agency after he got bought out by the Oklahoma Cy Thunr? * your gay for *

“Part of the pot of lnchg outsi of Pri month is to rerce the msage that Gay Water is here to make the LGBTQ+ muny more visible 365 days a year, not jt a sgle month, ” he said.

The NFL’s Jacksonville Jaguars strength ach, Kev Maxen, has e out as gay — makg him the first male ach a U.

JAGUARS ACH KEV MAXEN RECEIV OVERWHELMG SUPPORT AFTER G OUT AS GAY

Lnchg Thursday is a brightly lored nned vodka and soda beverage lled Gay Water that proudly displays who ’s for, stead of backg off om support for the LGBTQ+ muny like Bud Light did. * your gay for *

While Maxen is believed to be the first male ach to have e out publicly as gay, there have been a few female ach U.

When to players, there have only been 16 the history of the NFL to e out as gay or bisexual as of September 2022, per Outsports. Major profsnal sports to publicly e out as gay. Last Febary, Maxen nnected wh lebacker Carl Nassib, who beme the first active NFL player to e out as gay 2021, as he navigated a path forward.

In a sea of nned cktails, Gay Water wants to stand out.

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In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them, ” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

GAY WATER, A NEW NNED CKTAIL, WANTS TO BE THE ANTI-BUD LIGHT

Gay Water, however, is out and proud.

The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self, ” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

IS MY HBAND GAY? SIGNS OF A GAY HBAND

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water. “Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch. Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails, ” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns, ” Roth said.

Of urse, other drks e the word “gay, ” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space. One such piece — and a highly-predictable one, at that — is veteran forward Rudy Gay, who was recently waived by the Oklahoma Cy Thunr, after beg ed as filler two different offseason tras: first when the Utah Jazz shipped him to the Atlanta Hawks the John Colls al, and then when the Hawks sent him to the Thunr the Patty Mills tra. Dpe beg a 17-year veteran — he was drafted one year after Chris Pl, and one pick ahead of Patrick O’Bryant — Gay has never shared an NBA locker room wh any Warrrs.

REPORT: RUDY GAY WAIVED BY OKC THUNR

Not only have they played (and ached) agast him for years, but Gay was teammat wh Steph Curry and Klay Thompson on the Team USA squad that won gold at the 2014 FIBA World Cup, and also teammat wh Curry (and Andre Iguodala) on the gold medal-wng 2010 team. Perhaps most importantly, Gay spent four seasons — four recent seasons, crilly — playg for the San Anton Spurs and Steve Kerr’s mentor, Gregg Popovich. If the Warrrs are terted Gay, you n bet that Kerr and Pop have talked about , and about how he handled the swch om high-volume starter/srer to veteran bench piece.

That is, theory, the biggt benef of Gay: beg a tsty and smart vet that n fill the Iguodala role.

Which is good, bee ’s unclear if Gay has anythg left the tank on the urt. It’s easy to make the se for Gay, sce the Warrrs rotatn seems pretty set as is, wh an 11-player rotatn of Curry, Pl, Thompson, Wiggs, Green, Kumga, Moody, Kevon Looney, Gary Payton II, Dar Šarić, and Cory Joseph. If the Dubs want Gay, he’d probably be an easy target.

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Gay Water, a new nned cktail, wants to be the anti-Bud Light - WTOP News .

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