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IS THERE A GAY COUPLE THAT INSURANCE AD?

Is There a Gay Couple That Insurance Ad?

The tall guy’s speech and mannerisms seem to be trippg a lot of folks’ gaydar. Ads featurg gay characters are exceedgly rare, borrg on nonexistent, when to mastream work televisn.

10 GAY MERCIALS OM AROUND THE WORLD

(It may be ditive that GLAAD’s Commercial Closet, a reposory of gay-themed ads, clus several spots that are merely “gay vague”—for stance, this Bud ad which a guy rehears his marriage proposal while kneelg before a male iend. ) Perhaps this Progrsive ad was signed to spl the difference: subtly wkg at the gay muny while makg no five statement on the characters’ sexualy. They’ve even done explicly gay-themed ad mpaigns the past—albe not on TV.

One prt ad that ran gay publitns showed a sepia-toned photo of two men, along wh a ptn: “Generatns later, this portra reached the mantel. So I asked Progrsive’s chief marketg officer, Larry Bloomenkranz, if the televisn ad was tend to have a gay vibe. “The ad was not wrten specifilly to be gay.

Bloomenkranz regnized an opportuny and started nng the ad on Logo, a ble work that targets gay and lbian viewers. “Seven percent of hoeholds the Uned Stat are head by gays and lbians, ” says Bloomenkranz.

*BEAR-MAGAZINE.COM* GAY CAT COMMERCIAL

Are the two dus the new Progrsive ad gay? And a uple? .

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