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IS THERE A GAY COUPLE THAT INSURANCE AD?
Is There a Gay Couple That Insurance Ad? The tall guy’s speech and mannerisms seem to be trippg a lot of folks’ gaydar. Ads featurg gay characters are exceedgly rare, borrg on nonexistent, when to mastream work televisn.
(It may be ditive that GLAAD’s Commercial Closet, a reposory of gay-themed ads, clus several spots that are merely “gay vague”—for stance, this Bud ad which a guy rehears his marriage proposal while kneelg before a male iend. ) Perhaps this Progrsive ad was signed to spl the difference: subtly wkg at the gay muny while makg no five statement on the characters’ sexualy.
They’ve even done explicly gay-themed ad mpaigns the past—albe not on TV. One prt ad that ran gay publitns showed a sepia-toned photo of two men, along wh a ptn: “Generatns later, this portra reached the mantel.
THIS AD IS BEG LLED THE “GAYT COMMERCIAL OF 2021”
So I asked Progrsive’s chief marketg officer, Larry Bloomenkranz, if the televisn ad was tend to have a gay vibe. “The ad was not wrten specifilly to be gay. Bloomenkranz regnized an opportuny and started nng the ad on Logo, a ble work that targets gay and lbian viewers.
“Seven percent of hoeholds the Uned Stat are head by gays and lbians, ” says Bloomenkranz. “There’s nothg particularly gay or straight about , ” says Bloomenkranz. Intentnal or not, the ad wh the two guys succsfully walks the tightrope between gay and straight.
A new ad om CarGus is beg lled "the gayt mercial of 2021" Photo: Screenshot. An ad for the CarGus webse is beg lled “the gayt mercial of 2021” onle and ’s not hard to see why.