Gay-Friendly Cars: Is Suba Number One? - CBS News

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Apparently, we as a society are so wrapped up the ia of how "gay" objects, clothg styl, and activi are that we n't even leave tomobil out of ! Th, the guys at Car Talk, those te terers of r nversatn, have e up wh the: lists of the top 10 gay and lbian rs. Let's take a look,…

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THE ARE THE TOP 10 GAY AND LBIAN CARS

* cars gay *

Apparently, we as a society are so wrapped up the ia of how "gay" objects, clothg styl, and activi are that we n't even leave tomobil out of ! Th, the guys at Car Talk, those te terers of r nversatn, have e up wh the: lists of the top 10 gay and lbian rs. ‘Surf Girls Hawai’i’ is the Real-Life ‘Blue Csh’ We’ve Waed 21 Years ForOffEnglishCar Talk took a pletely non-scientific poll and queried their lbian and gay listeners, and apparently some straight and bisexual people, too, askg for nomatns of the bt queer vehicl.

Nomatns om gays, om lbians, om borg heterosexuals like ...

Good for seemg utterly pretent and important the area of At's Wt Camp, where I lived wedged between sorory, so how about the Top 10 Gay Cars? The 3-seri is on the gay list? Is VW to gay men what Suba is to lbian women?

GAY-FRIENDLY CARS: IS SUBA NUMBER ONE?

Jacksonville Jaguars associate strength ach Kev Maxen has e out as gay. * cars gay *

It was such an unual cisn—and such a succs—that helped ph gay and lbian advertisg om the g to the mastream. Mastream movi and TV shows wh gay characters—like Will & Grace—were still a few years away, and few celebri were openly gay.

When Ellen Degener beme a rare exceptn 1997, and her character the show Ellen me out as gay an episo of the s, many pani pulled their ads. ”At that time, gay-iendly advertisg was largely limed to the fashn and alhol dtri.

When a 1994 IKEA ad featured a gay uple, the Amerin Fay Associatn, a nonprof, mounted boytts, and someone lled a (fake) bomb threat to an IKEA Poux explas, the attu of most bs toward LGBTQ advertisg was: “Why would you do somethg like that? You’d be known as a gay pany.

GAYS LOVE RS, AND NOW THERE’S A PLACE TO MEET AND GATHER

” In the 1990s, Poux worked at Mulryan/Nash, an agency that specialized the gay market. “All the l of marketg went out the wdow at this fear” of marketg to gays and lbians, he says. Wrg The Huffgton Post, the reporter Ron Dicker ptured some of the cultural nfn that followed:When one Suba ad man … proposed the gay-targetg ads talks wh Japane executiv, the executiv hurriedly looked up “gay” their dictnari.

JAGUARS ASSOCIATE STRENGTH ACH KEV MAXEN OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

While Bent, who is gay, didn’t reveal his sexual orientatn for fear of overshadowg the effort, he nohels rells holdg pany meetgs wh nam along the l of “Who Are Gays and Lbians? Suba of Ameri knew had to support s gay and lbian employe if wanted to appeal to lbian ctomers, so they schled a meetg wh a senr Japane executive to make the se for domtic-partnership benefs.

WHAT ARE THE TOP GAY-FRIENDLY CARS?

”By 1996, Suba ads created by Mulryan/Nash were appearg both gay publitns and mastream media. In rponse to the ads, Suba received letters om a grassroots group that acced the rmaker of promotg homosexualy.

THIS GAY RACE R DRIVER IS OUT AND PROUD, AND CHASG HIS MOTORSPORTS DREAM

Like nerds who grow up to nont their bulli, Suba executiv me to realize that the people opposg the acknowledgment of gays and lbians were not as imposg as they of the reasons that, the days, the rmaker’s role cultivatg s lbian-iendly image is ls well known is that so many straight people were bld to the subtext of the s first Suba ads, Mulryan/Nash hired women to portray lbian upl. And Stay Out” uld refer to explorg the outdoors a Suba—or g out as gay. ”The light among niche dience groups “dg” the hts Suba ads surprised the marketg team—and the se of s gay-iendly ads, so did straight dienc’ ignorance.

While many gay and lbian nsumers loved the shout-outs the license plat, straight people would only notice featur like a bike rack.

Poux, who helped e up wh the license-plate ia, says he held foc groups wh straight dienc where he’d show ads featurg gay upl.

*BEAR-MAGAZINE.COM* CARS GAY

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