Jaguars assistant strength and ndng ach Kev Maxen out publicly as gay

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Kev Maxen, an associate strength ach wh the Jacksonville Jaguars, has bee the first male ach a major U.S.-based profsnal league to e out as gay.

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JAGUARS ASSISTANT STRENGTH AND NDNG ACH KEV MAXEN OUT PUBLICLY AS GAY

Kev Maxen is now the first openly gay male ach the NFL. * call gay price *

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer. Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

CANNED COCKTAIL GAY WATER AIMS TO RIGHT BUD LIGHT'S LACK OF LGBTQ+ SUPPORT

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“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry.

The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail. Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

JAGUARS ASSOCIATE STRENGTH ACH OUT AS GAY A FIRST FOR US-BASED PRO LEAGU

“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

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Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN. “There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

Jaguars assistant strength and ndng ach Kev Maxen is now the first openly gay male ach the NFL.

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(Jam Gilbert/Getty Imag)Jacksonville Jaguars assistant strength ach Kev Maxen me out publicly as gay Thursday, which mak him the first known openly gay male ach the NFL and all of Amerin men’s profsnal joed the Jaguars’ strength and ndng staff last season. ”Maxen is the latt the NFL to e out publicly as gay. Tampa Bay Bucneers fensive end Carl Nassib beme the league’s first active openly gay player when he me out 2021, when he was wh the Las Vegas Rairs.

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Former San Francis 49ers assistant Katie Sowers ma history as both the first woman and first openly gay ach a Super Bowl was a lebacker at Wtern Connecticut State, a Divisn III program. Available for purchase startg July 20, newly found pany Gay Water is releasg a le of sugarls pre-mixed vodka soda cktails to the adult beverage market.

"We're creatg a brand that creat reprentatn, particularly spac where reprentatn is lackg like liquor stor, bars, rtrants, and grocery stor, " Gay Water founr Spencer Hodson told CNN. "Puttg a product wh the word gay the tle is reprentatn self, " he stated, sirg to remove some harmful nnotatns attached to the phrase. However, Bud Light's quiet rponse to the matter is somethg the owner of Gay Water tends to addrs head-on.

Gay Water's flavors and where to fd them.

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Canned Cocktail Gay Water Aims To Right Bud Light's Lack Of LGBTQ+ Support .

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