Canned cktail 'Gay Water' aims to sh on Bud Light's mistak

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RISHI SUNAK APOLOGIS TO LGBT VETERANS FOR PAST ARMED FORC GAY BAN

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what type of gay are you? Image source, Emma RileyImage ptn, Rad operator Emma Riley was discharged om the Navy for beg a lbian the 1990sRishi Sunak has apologised for the historil treatment of LGBT veterans who were sacked or forced out of the ary for beg PM lled the ban an "appallg failure" of the Brish was illegal to be gay the Brish ary until 2000 - wh thoands of veterans thought to be affected.

Addrsg MPs, the prime mister said: "Many endured the most horrific sexual abe and vlence, homophobic bullyg and harassment all while bravely servg this untry. "The LGBT Veterans Inpennt Review, led by Bra's first openly gay judge Lord Etherton, began last year and heard about the experienc of 1, 145 veterans between 1967 to 2000. Homosexualy was crimalised the UK 1967 but a ban ntued the armed forc.

Acrdg to the report, the Mistry of Defence said at the time that jtifitn for the policy clud "matenance of operatnal effectivens and efficiency" - but the report said there had been an "prehensible policy of homophobic bigotry" the armed forc. It heard shockg acunts of homophobia, bullyg, blackmail, sexual asslts, "disgraceful" medil examatns, and nversn mak 49 remendatns to the ernment cludg:Affected veterans to be given an "appropriate fancial reward" pped at £50m overallThe rtoratn of medals that had to be hand back on dismissal or dischargeThe clarifitn of pensn rights The prentatn of a special veterans' badgeThe ernment said would rpond full after summer of the veterans affected watched the PM's public of them, Emma Riley, 51, was a Royal Navy rad operator for three years before she was arrted and discharged for beg a lbian after tellg a lleague her sexualy the early told BBC News she weled the report, and hoped would be put to place "swiftly. Carol Man, who was dismissed after tellg her boss she was gay 1978, kept her sexualy secret for another 30 years and said she had been "robbed" of her life.

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"Olympian Dame Kelly Holm, who served the army and me out as gay last year, lled the publitn of the report a "historic moment", while Cathere Dixon, a former army officer who is now vice chair at Stonewall, said was "an important step towards jtice" for those whose ary reers were "ed" bee of their sexualy.

Many still have a crimal rerd to this also tails how some veterans faced a plete loss of e, while others were emed eligible to claim their pensn bee of their report more than 20 years after four servicemen and women, who were sacked for beg gay, won a se the European Court of Human Rights and overturned the armed forc chary Royal Brish Legn lled on the ernment to accept the report's remendatns chary's director general Charl Byrne weled both the report and Mr Sunak's "landmark apology", sayg many people who had dited their liv to the untry were "forced or felt prsured to leave the armed forc, and this mistreatment stroyed or shortened their reer".

In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that. “The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

CANNED CKTAIL ‘GAY WATER’ AIMS TO SH ON BUD LIGHT’S DYLAN MULVANEY DISASTER

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Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny.

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“Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh. He thought of creatg Gay Water about a year ago while on a vatn wh his iend that had got a job wh the beverage dtry. The two chatted about the limed amount of gay people wh , and wh Hodson burnt out om his tradnal day job tech, started the nned cktail.

Hodson built up a strong social media followg on TikTok and Instagram durg Covid-19 and is g some of the money om that (as well as om iends and fay) to help fund Gay Water.

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“Gay is an umbrella term and the ia behd the brand is to be as clive as possible, which means we want alli, we want straight people to be part of this muny we’re buildg.”.

For now, Gay Water is sold largely onle (wh a few retailers) and four sugar-ee flavors — watermelon, lime, peach and grapeu — at lnch.

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Gay Water might not have the ep pockets pared to s petors, like Whe Claw, but “even at small sle, pani of many siz are havg succs makg spir-based seltzers and premixed cktails,” Bryan Roth, an analyst for Feel Goods Company and edor of the alhol beverage newsletter, Sightl+, told CNN.

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“There’s lots of space the spir-based seltzer tegory which Gay Water n play, pecially if the brand n offer a cultural or emotnal nnectn that will feel more excg than the prospect of another peapple-flavored vodka seltzer om natnal or ternatnal rporatns,” Roth said. Of urse, other drks e the word “gay,” too, cludg Gay Beer and So Gay Rosé, Hodson noted, which are also tryg to reach the queer muny and offer them an alternative the straight-domated space.

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An entreprenr lnched a nned cktail this week lled “Gay Water” that’s aimed at LGBTQ drkers — and said he’s lookg to palize on Bud Light’s mistak. But “Gay Water” — which adopts a moniker the gay muny has long given to the simple vodka and soda cktail — has been spired by the dtup to bee even bolr about the dience ’s targetg, founr and CEO Spencer Hodson told The Post. Gay Water — a nned cktail brand that plays on the gay muny’s lloquialism for the vodka-and-soda mixed drk — lnched on Wednday and promis to unrstand s dience better than Bud Light.

The 30-year-old Hodson said he is g suggtive — albe playful — msagg and imagery Gay Water’s social media and webse, cludg a provotive nod to the 12-ounce n’s 6. “Our missn is to -stigmatize the word ‘gay’ and start to create reprentatn spac that tradnally don’t have queer-owned products, let alone products wh the word ‘gay’ their tle, ” Hodson told The Post. “When was the last time you saw the word gay at a rtrant, bar, liquor store, or grocery store?

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The word ‘gay’ origally was fed as happy, and we’re hopg to remd folks of that by beg prent, ” he add. Founr Spencer Hodson, a gay man, says the brand is about reclaimg the word “gay” as a word that “jt means happy. Gay Water’s brandg is full of playful, suggtive msagg.

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Canned cktail 'Gay Water' aims to sh on Bud Light's mistak .

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