New Beer Brands Gay Beer and Queer Brewg Aim to Support Queer Communi - Eater

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GAY BEER

Gay Beer partners wh Craft Beer Distributor Craft Collective to distribute Gay Beer. * gay beer garden *

Digned to speak directly and thentilly to diverse nsumers, Gay Beer is tend to pneer change and clivy the beer market. Honorg the rich herage of the LGBTQ+ muni past while regnizg the tegry of the muni prent, Gay Beer celebrat the nnectns ma through sharg a beer wh the people you love. Brewed wh a choice blend of Vienna Malt and Mandara Hops, Gay Beer is a goln lager wh not of honey and crisp cs that’s sure to satisfy you beer drkers.

Ask what mak a gay bar gay and the answers will vary. What you’ll rarely hear, though, is that a gay bar is a gay bar bee of the drks.

BEER IS SO GAY

A new group of beer pani and breweri like Gay Beer and Queer Brewg are supportg LGBTQ+ muni while rvg out space the beer world for queerns * gay beer garden *

Gay Beer, Dyke Beer, and Queer Brewg are among the emergg group of beer producers that are centerg queer inty and queer muny, whether by highlightg queer brewers, donatg some profs to queer chari, or creatg queer third spac — munal spac distct om home and work — at a time when they’re disappearg. Instead, buyers will state clearly that they want a Gay Beer.

Gay Beer was created by Jon Moore and Jason Pazmo, bs partners and boyiends, 2017. The pair were spired while drkg at Juli’, a historic gay bar New York Cy that was the se of early “sip-” protts, where gay men would drk at bars that refed to serve homosexuals. Together, they were tryg to figure out why there wasn’t already a beer posned more for queer people, which led Moore and Pazmo to realize that gay beer was a project they uld take on themselv themselv.

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But of urse, had to be gay. Consumptn of Gay Beer, they cid, would be herently tied to supportg the queer muny. They began llg Gay Beer while velopg the product and jt stuck.

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Growg up, they’d both heard “gay” ed as an sult or to scribe somethg pejoratively, so llg their beer Gay Beer was also a reclamatn. Moore and Pazmo note that “gay” also means “happy, ” a nnotatn hasn’t really held s, but still gets ed as a cheeky way to eli the haters.

(Big Gay Ice Cream has ed the same tactic. “A lot of bars are not wantg to say they’re lbian bars, they’re wantg to say they’re queer bars — but a lot of gay male bars keep sayg they’re gay male bars, ” she says. From a sign standpot, Gay Beer, Dyke Beer, and Queer Brewg all wanted to reference the cultur they grew om.

For Moore and Pazmo, that meant an “Amerina whout the Amerin flag” sign, somethg that reflected the athetics of Juli’ Bar, and the gay men of the ’60s who participated the “sip ” protts.

MOSW GAY BARS

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Gay Beer, Dyke Beer, and Queer Brewg are n by queer people and support queer people year-round.

Buyg Gay Beer at the grocery store signals to everyone who se you that you’re the kd of person who buys Gay Beer. Gay Beer may be explicly queer, but “gay” still feel more fortable on the tongue to a non-queer person than “dyke” or “queer. Meanwhile, Gay Beer will soon be available 32 stat through e-merce.

A brand like Gay Beer gets to be the Trojan horse of the queer beer agenda.

BEER IS SO GAY

Wae says, “Many were pleased to see the lnch of somethg actively tryg to make change wh a stagnant and homogeno dtry, and queer and trans folk were pleased to see somethg that reprented them a way that hadn’t been done before. In a sea of nned cktails, Gay Water wants to stand out. In other words, where Bud Light has buckled unr prsure as bigotry grows agast the LGBTQ+ muny, Gay Water’s creator Spencer Hodson wants his new boozy brand to be the anthis of that.

“The key issue that Bud Light tapped to was the fact that they didn’t unrstand their re dience and know enough about them,” Hodson, a gay man, told CNN about the ntroversy that began when the Anhser-Bch beer brand sent fluencer Dylan Mulvaney a n of beer.

Gay Water, however, is out and proud. The nned cktail is named after a lloquialism given to the popular mixed drk (vodka and soda) orred at bars by the gay muny. “Puttg a product wh the word gay the tle is reprentatn self,” which he hop reclaims the word om the negativy ’s sometim associated wh.

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