Pri and Polics: Gay Beer and Marketg 'Authenticy' | VePair

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Loyal Brands' label-centric Gay Beer rais qutns about what means to "thentilly" target the LGBTQ craft beer muny.

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Gay-owned brewery Red Bear offers a lighter, rehg pann to s popular brews wh hard seltzer Woof! * red bear brewing gay *

“You walk and there are gay flags everywhere, and a Black Liv Matter flag, ” Bee ntu.

PRI AND POLICS: GAY BEER AND MARKETG ‘AUTHENTICY’

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And yet, only recently has the brewery, owned by three self-intified gay men — Bee, Cameron Raspet, and Bryan Van Den Oever — started reachg out to LGBTQ outlets. Pch s new le of hard seltzers, one wh a name fully tend to be “a ltle cheeky” as well as evoke a knowg, amed rponse gay ctomers.

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Pri and Polics: Gay Beer and Marketg 'Authenticy' | VePair .

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